8×8, Inc. , the industry’s most integrated customer experience (CX) platform provider, and Modica Group, a global leader in intelligent messaging, are expanding omnichannel CX capabilities across the Asia Pacific (APAC) with a new and strategic reseller partnership. The partnership kicks off with the integration of 8×8 Jitsi as a Service (JaaS) into Modica’s OMNI CPaaS platform, enabling businesses to launch secure, high-quality video sessions directly from SMS, WhatsApp, or MMS — with no downloads or app switching.

“Modica is a trusted CPaaS provider across the Asia Pacific, and we’re excited to partner with them to bring seamless, embedded video to their customer experience toolkit,” said Aman Basra, Director of CPaaS Partnerships at 8×8, Inc. “Together, we’re unlocking richer, more flexible ways for businesses to engage their customers in real time.”

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Unlocking Real-Time Video CX Across Mobile Channels

With 8×8 JaaS integrated into Modica’s OMNI platform, organizations can instantly launch one-click video chats from SMS, WhatsApp, or MMS. From financial services to airlines and the public sector, customers now have a frictionless way to engage face-to-face – no apps, no delays.

“Our customers want secure, frictionless video – and with 8×8, we can now deliver it, directly within our OMNI platform,” said Stuart Wilson, CEO and founder of Modica Group. “This partnership allows us to meet rising demand for mobile-first video CX, while keeping enterprise-grade security and compliance front and center.”

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Already Powering Real-World Use Cases

The integration is already in pilot with customers in Australia and New Zealand, including a major government agency testing video for real-time citizen support. With no installation required, it supports use cases such as:

• Remote patient assessments
• Insurance claims and field inspections
• Technical guidance and support resolutions

Beyond Video: Modica to Tap into other 8×8 Products

This video integration is the first of several planned joint initiatives. 8×8 and Modica will continue expanding their partnership, with future integrations and reselling expected in programmable voice, security, and over-the-top (OTT) services, further enhancing Modica’s OMNI CPaaS portfolio.