Adaptive streaming technology company, SeenThis, bolsters ANZ business as it expands advertising sales team

Leading adaptive streaming technology company, SeenThis,  announced the appointment of two new commercial executives in Sydney and Brisbane, expanding their team to provide a national footprint.

The company said it has appointed Brisbane-based Tara Duncan, to the position of Agency Partner. Duncan was previously Consortium Agency Sales Manager at News Corp, bringing 15 years experience in sales and agency roles to the business.

The company said her extensive experience, relationships and industry-recognition will create an immediate presence and impact within the booming Brisbane industry and broader economy.  Formerly an account lead on McDonalds at OMD Brisbane, in her time at News, Tara was consistently recognised by her clients and peers as Media in Queensland Publishing Sales Person of the year.

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Duncan will support a national portfolio of agency clients, whilst also focusing on adoption of SeenThis’ instant-load,high quality video advertising technology across the Queensland market. With all major global holding companies represented in Brisbane, a thriving independent agency scene and a high concentration of large direct clients with in-house marketing teams, SeenThis General Manager ANZ, Adam Roberts stated:

“Tara is well-positioned to drive SeenThis’s revenue growth. Her strong relationships with key decision-makers within leading agencies will enable her to capitalise on immediate and sustained revenue opportunities.”

Duncan added: “I am looking forward to evangelising SeenThis unique, high-performing video streaming benefits to Queensland and national markets”

SeenThis has also hired Michael Lopes, joining from Seven West Media as an Agency Partner in Sydney, working within the ANZ commercial team across a portfolio of key holdco agency partners. The experience and relationships that Lopes has formed with clients teams at Group M and Dentsu in particular over the past three years, will see him focus on driving adoption and growth across those groups.

“I am looking forward to working with our partners at GroupM and Dentsu bringing the SeenThis streaming technology to even more client teams who are seeking performance and sustainability across their video & high impact campaigns,” Lopes said.

Roberts said: “We are thrilled to welcome Tara and Michael to the team at such an exciting point in the company’s journey as we continue expanding the adoption and integration of our tech across new clients, partners and platforms.They both bring a huge amount of passion and determination to the team and our growing list of clients around the country.”

SeenThis’s adaptive streaming technology overcomes the limitations of traditional ad-serving methods, allowing programmatic ads to be streamed instead of downloaded. This ensures high quality video content that loads instantly on any device, regardless of connection speed, while also providing significant and immediate CO2 emission reductions, as streaming banners require significantly less data than typical HTML-5 display ads.