The enhanced platform, powered by Cloudinary, is embedded into Simpleview CMS to transform digital asset management for destination marketing organizations

Simpleview, now part of Granicus, is proud to announce the launch of its newly reengineered digital asset management (DAM) system, Simpleview DAM. This cutting-edge platform is powered by Cloudinary — the image and video technology platform that powers visual experiences for many of the world’s top brands. It is specifically designed to streamline and optimize digital asset management, organization, and delivery for destination marketing organizations (DMOs).

Simpleview, the leading provider of CRM, CMS, and marketing solutions for destinations worldwide, rebuilt Simpleview DAM from the ground up — seamlessly integrating it with the existing tech stack to enhance efficiency and streamline workflows.

Marketing Technology News: UserTesting Announces Chief Executive Officer Leadership Transition

This reimagined DAM serves as a centralized hub for all digital assets — including images, videos, and creative media — making it easier than ever for DMOs to manage and distribute content across multiple platforms.

With its powerful features and seamless integration with Simpleview CMS and Simpleview’s tech stack, the platform is set to become an essential tool for DMOs looking to enhance their marketing capabilities and deliver exceptional user experiences.

Supported by Cloudinary’s fully automated Programmable Media transformation and optimization capabilities, DMOs can bring new experiences to market quickly and seamlessly on Simpleview CMS-powered websites. These AI-powered capabilities ensure fast and engaging sites in which every asset is delivered at the highest quality and smallest file size for each user’s unique viewing.

“As fast and flawless visual experiences become increasingly foundational for modern commerce success, it’s critical that brands can quickly and easily manage, transform, optimize, and deliver their images and videos across channels,” said Evgeni Agronik, VP Ecosystems at Cloudinary. “We’re excited that Simpleview’s impressive roster of DMO customers will now have access to the single source of truth and powerful automation that Cloudinary’s intelligent, composable DAM provides.”

Marketing Technology News: MarTech Interview with Alexandra Caceres, Head of Marketing for US @ Metricool

Notable features of Simpleview DAM include:

• AI-powered workflows and transformations
• Optimized visual media for a superior user experience
• Simplified operations and editing
• Effortless organization and sharing
• Enterprise-grade scalability
• Comprehensive analytics and reporting

“The launch of Simpleview DAM powered by Cloudinary marks a significant advancement in digital asset management for DMOs,” said Greg Evans, Chief Revenue Officer at Simpleview. “Our SaaS offerings paired with Cloudinary’s AI-backed image and video platform create an enterprise-level ‘SaaS-within-SaaS’ atmosphere — adopting a world-class DAM platform that is now fully integrated with Simpleview’s tourism tech stack, which will help revolutionize asset management and distribution for our clients.”