Switzerland’s national public broadcaster SRG SSR has selected Kaltura TV platform for its new multi-language Cloud TV service “Play Suisse”

Kaltura’s proven Cloud TV platform will enable SRG SSR’s 3.8 million viewing homes to enjoy its high-quality content on a range of devices

including connected TVs, smartphones and tablets

Expands Kaltura’s technology reach in Switzerland, and further consolidates its position as go-to Cloud TV enabler

Kaltura, the leading video cloud, announced today that SRG SSR, Switzerland’s national public broadcaster and the country’s largest media company, has selected Kaltura TV Platform as the basis on which to build its new multi-language Cloud TV service, named “Play Suisse”.

SRG SSR is keen to expand the online reach of its content beyond its existing broadcasting audience base, now numbering 3.8 million Swiss homes. A top strategic priority for SRG SSR in 2020 is the development of a video-on-demand streaming service that will offer its Swiss viewing audience a wide range of content, available across languages through subtitling and dubbing.

Play Suisse will deliver content to viewers in Swiss-German, French, Italian and Rumantsch on a range of devices including connected TVs, smartphones and tablets.

Marketing Technology News: SAS and Microsoft Partner to Further Shape The Future of Analytics and AI

SRG SSR offers Switzerland’s largest programming catalogue, through original productions and licensed content. As a consequence, with its new Cloud TV service, viewers will be able to enjoy access to an extensive array of Swiss programming on-demand as well as popular third-party content. SRG SSR will use the Kaltura TV Platform as the backbone of the new service.

This new project expands upon Kaltura’s existing partnership with SRG SSR. Since 2016, Kaltura has been technology partner to Swiss-TXT, SRG SSR’s subsidiary company which has a rich heritage in pioneering digital innovation dating back to the 1980s with the introduction of teletext.

Marketing Technology News: HYCU Announces New Cloud Services Provider Program

In planning its ambitious new service, SRG SSR conducted a rigorous assessment process to evaluate Kaltura’s technology and operational quality, which included regular workshops and extensive demonstrations. Following a proof-of-concept phase, SRG SSR determined that Kaltura was to be the broadcaster’s trusted Cloud TV technology provider of choice and awarded the contract for the major upcoming Cloud TV project.

“Broadcasters and media companies everywhere are quickly turning to Cloud TV as the engine of content distribution and the best way to reach their audiences wherever they may be,” said Nuno Sanches, General Manager, Media and Telecom at Kaltura. “We are proud to help SRG SSR with its Cloud TV transformation, particularly now when delivering engaging TV is more important than ever.”

The new service will include several advanced capabilities that fit its specific needs. For example, the Kaltura Operator Console will enable SRG SSR to manage its vast content catalogue, metadata, multi-language translations and captions, all in streamlined workflows that can be monitored and tracked to learn and improve the service as it evolves.

Marketing Technology News: Kibo’s AI-Based Personalization Drives 80% Conversion Rate Increase for Room & Board