The Streaming Video Alliance, a global technical association developing solutions to address critical technical challenges in delivering a high-quality video experience at scale, gathers online starting for the second quarterly member meeting of 2022. The virtual event will span four days, May 9 to 12, and features presentations on important industry topics, as well as Working Group breakout sessions. The SVA also announced the publication of the eXtended Reality Brief, a new document produced by the VR Study Working Group.

Marketing Technology News: Streaming Video Alliance Hosts 2022 East Coast STREAMup

“There’s a lot of great progress happening inside the Alliance, as evidenced by new technical documents and a growing membership base. We’re excited to welcome AKR Multicasting, Ceeblue, SiriusXM Radio, The Football Association Premier League, and WarnerMedia as our newest members”

“There’s a lot of great progress happening inside the Alliance, as evidenced by new technical documents and a growing membership base. We’re excited to welcome AKR Multicasting, Ceeblue, SiriusXM Radio, The Football Association Premier League, and WarnerMedia as our newest members,” said Jason Thibeault, Executive Director at the Streaming Video Alliance. “We’re back in cyberspace for this week’s meetings with an excellent line up planned for our members, and we’re looking forward to the many discussions and collaborations that will take place.”

Featured plenary presentations at this week’s meeting include:

• “What is an OVP Now?” by Matt Moore of Zype
• “Green Streaming – Where Are We Now?” by Adam Curwin of id3as
• “A Request Tracing Standard for Streaming Video Content Delivery” by Chris Lemmons and Josh Evans of CTA
• “The Far Edge: Using the ATSC 3.0 Broadcast Standard to Most Efficiently Store and Stream Data at the Consumer Edge” by Josh Weiss of ARK Multicasting

In addition, Working Group sessions are scheduled throughout the program.

Marketing Technology News: MarTech Interview with Angeley Mullins, CMO & CGO at Latana