Synamedia, the world’s largest independent video software provider, today announced its participation in the Howard NEXTGEN TV Broadcast Collaborative bringing ATSC 3.0 to Washington, D.C. The Collaborative was established by Pearl TV in coordination with Howard University, one of the nation’s oldest and most prestigious Historically Black Colleges and Universities (HBCU). In this first of its kind partnership, WHUT, the first and only public broadcast television station owned by and licensed to an HBCU, will be the host station for NEXTGEN TV local channel broadcasts.

Marketing Technology News: MarTech Interview with Alex Collmer, CEO at VidMob

NEXTGEN TV Broadcast Collaborative has boldly transitioned WHUT to an ATSC 3.0 facility that will offer NEXTGEN TV signals from five network sources: WHUT (PBS), WJLA (ABC), WUSA (CBS), WTTG (FOX), and WRC (NBC). In Washington, D.C., one of the top ten largest broadcast television markets, this rollout helps ensure that federal regulators and legislators experience the capabilities and benefits of NEXTGEN TV firsthand, as they determine future policy frameworks.

Synamedia provided its multi-processing platform the vDCM, to add core functionality of HEVC encoding, DASH packaging, statistical multiplexing, and DRM security. These elements were further combined with key downstream ATSC 3.0 components from Triveni Digital and staged by Heartland Video Systems, Inc. Synamedia also delivered its MEG ATSC 3.0 Receiver, a first in a generation of new hybrid, software-based and cloud-native receivers that allows station operators to professionally monitor ATSC 3.0 signals using custom dashboards, cost-efficiently and flexibly.

Marketing Technology News: Spam Rates in the U.S. Spike Again; Truecaller’s 2021 Global Spam Report Shows Rising Spam…

“The success of this deployment demonstrates the power of partnerships. By bringing together experts in their respective fields, the Collaborative has taken a major step forward for NEXTGEN TV in an influential market,” said Elke Hungenaert, Vice President, Product Management, Synamedia. “It was a pleasure working with the incredible team to help bravely tackle this new industry standard in a new market.”

“Synamedia played a crucial role in this important deployment in one of our nation’s largest media markets, further demonstrating the capabilities and benefits of this new generation of IP broadcast as well as broadband television enabled by ATSC 3.0,” said Dave Folsom, acting CTO, Pearl TV. “It is this level of functionality and features that will be key in showcasing NEXTGEN TV to various government constituents, while also drawing consumers to adopt NEXTGEN TV.”

Synamedia’s video network portfolio powers premium quality broadcast and broadband video for more than 1,000 operators worldwide and 100 million daily viewers. Its video distribution, processing and delivery services and solutions create compelling live multi-screen experiences, enable software-defined video processing and unify operations. The award-winning portfolio also touts cloud-native portable video workflows, converged broadcast and broadband end-to-end ATSC 3.0 offering and low latency solutions for live video. Its virtualized Digital Content Manager (DCM) features live transcoding to multiple bit rates and formats, scalable video functions and best-in-class video quality all aimed to deliver infinite entertainment.

Marketing Technology News: TaskUs Partners with Artificial Intelligence Provider ASAPP to Offer a Customer Experience of the…