Tremor Video DSP, the leading programmatic video platform, announced the appointment of Tal Mor as the company’s new chief technology officer. Mor’s addition reinforces the company’s commitment to providing its advertising clients with innovative technology and solutions to bolster their video initiatives, ensure the highest level of consumer engagement and drive the greatest business impact.

“I’m excited about the opportunity to work with the leading video DSP in the industry,” said Mor. “My goal as the CTO is to provide innovations that allow advertisers and agencies to make the most efficient and effective use of data, technology and creative in order to ensure campaigns are being delivered to the right audience and advertisers are meeting the right KPIs.”

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With over 20 years of experience in the business and technology space, Mor also serves as the CTO of Tremor Video DSP’s sister company, Taptica, and on the management team at Taptica International Ltd. In his role with Tremor Video DSP, Mor will implement the latest machine learning models to ensure video campaigns demonstrate superior performance and provide actionable metrics. Mor will also focus on expanding the company’s differentiated data and supply partner integrations to seamlessly scale Tremor Video DSP’s unique audience reach offerings, which span billions of unique viewers a week and continues to grow.

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At Taptica, Mor designed and launched the newest engine behind Taptica’s network, which distributes and tracks mobile ads to billions of users, helping to ensure the most efficient campaign delivery. The next generation engine leverages big data and applies AI to detect fraudulent clicks and ensure GDPR compliance. Mor also introduced advanced software engineering best practices and methodologies internally and created an agile team approach that made large strides in boosting quality and delivery time. Mor formerly held leadership positions with Spot.IM, Silo.co and BlueSnap.

“Tal’s vision and leadership will ensure that Tremor Video DSP continues to help advertisers realize the full, exciting potential of video by developing innovative solutions that blend advanced data with custom creative,” said Ofer Druker, executive chairman at Tremor Video DSP.

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