Mobile ads spend worldwide is expected to reach $186.8 billion by 2020. More companies are willing to use mobile devices as a new advertising channel for reaching their target audience and there are technologies that can help to do so. Advertising network EasyVisual has announced the launch of Banners App on September 9th, 2018, at the FutureNet World Convention in Macau and has already launched the app.
Banners App functionality
BannersApp is a mobile Android-based application that is activated every time a user unlocks a phone. Android operating system currently takes the leading and more profitable position in the market rather than iOS. The app is already available for download on Google Play.
Users indicate their personal information in the app. The advertisement is targeted in accordance with these characteristics, users get only relevant advertisement and can set how many times per day it will be shown.
“The advertisement is targeted on each separate user in accordance with the personal characteristics. Thus, brands can be sure that their advertisement is shown to the target audience and users see only relevant advertising corresponding to their interests. At the same time, users can visit the website of a brand by clicking on the banner or simply close the ad. The display of advertisement if real and not conditional as it often happens in banner advertising where users may not even see the banner that is paid by advertisers” – Rafal Szymanski, EasyVisual CEO.
Key features and benefits for brands and advertisers
Over 70% of marketers fail to target their potential clients. Banners App allows setting the ads only for target audience, counts real views and the conversion rate. Moreover, users look at the advertising messages voluntarily which excludes reputational losses of the brand-advertiser. The traffic grows and money spent on the advertisements is not wasted.
Recommended Read: MRP Prelytix 2.2 Enhances AI-Driven Personalization