Infor Customer Experience Solutions Enable Holistic View of the Customer
Infor, a leading provider of industry-specific cloud applications, announced that John Henry Foster, a leading distributor of industrial compress air systems along with robotics and automation components, has successfully deployed a suite of Infor Customer Experience (CX) solutions to help future-proof the organization with integrated systems and improved data quality to enhance the customer experience.
To differentiate themselves in the marketplace, better serve their customers and improve operational efficiencies, John Henry Foster needed to reinvent their B2B engagement cycle and create a 360-degree view of the customer that allowed them to deliver richer, more personalized experiences. A key component to the selection of Infor was the integration between Infor Distribution SX.e, Infor Customer Relationship Management (CRM) and Marketo Marketing Automation, which provided full visibility of the customer across all departments.
“At John Henry Foster, we provide our customers with complete solutions to their business problems over the entire customer lifecycle. For us, Infor was the single solution that we were searching for to provide us with a seamless integration between some of our most important business systems,” said Erik Florentz, Business Systems Manager, John Henry Foster. “The solutions have met all of our expectations, with an excellent and intuitive user interface that makes data easily accessible. The mobile functionality also keeps our field representative informed, allowing us to ultimately provide better customer service.”
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Infor CRM helps distributors increase productivity and adapt quickly to the evolving distribution landscape by helping organizations manage thousands of transactions, suppliers, and customers while tracking inventory. Infor Distribution SX.e boosts operational efficiency by streamlining processes related to e-commerce, warehouse management, integrated supply, counter sales, purchasing, and value-added services. Marketo Marketing Automation helps organizations gain the most relevant view of customers and engage with them in the most meaningful way.
“If Infor CRM is the heart of a business like John Henry Foster, then Infor Distribution SX.e is the brain of the business, where all the information ultimately flows. The integration between these systems is critical to the success of the business at all levels,” said Ron Eismann, Vice President of Strategy, Infor CX. “Infor solutions provide a distinctive, integrated, and consistent customer experience designed to seamlessly integrate and provide a holistic view of data and increased visibility across the enterprise.”