UserTesting helps companies innovate new ways to engage with customers as digital transformation continues to grow

UserTesting, a leader in video-based human insight, today released new test templates for the UserTesting Human Insight Platform that enable companies to see first-hand how people experience the Internet of Things (IoT) and other connected devices. As more devices become linked via the Internet and cloud computing and the expectations of customers change, there is a heightened need for companies to understand how people interact with and react to these connected devices and new experiences.

Marketing Technology News: Native Ads in B2B Advertising and Marketing; A Few Best…

“Digital transformation is accelerating, more consumers are connected via their devices, and companies want to know how to meet customer expectations in ways they couldn’t have anticipated”

As the number of IoT devices increases, forecasted to nearly triple from 8.74 billion in 2020 to more than 25.4 billion IoT devices in 2030, companies are innovating the means in which they interact with their customers – from VR headsets and self-driving cars, to wearable devices and smart home assistants and appliances. The increase in connected devices in both business and consumer worlds presents more opportunities for brands to engage with customers. Companies can gain a great deal of value through learning how their customers utilize and benefit from connected devices, and UserTesting’s new templates help companies provide greater experiences for their customers.

Marketing Technology News: Spark Sport Joins Hands With Amagi to Deliver Outstanding…

UserTesting’s connected device templates provide companies a competitive advantage by giving them access to a more complete picture of their customers’ expectations in their use of connected devices. For example, a large commercial airline has been using UserTesting to develop a new voice assistant feature with insights gathered around travelers’ information needs. Understanding needs, frustrations, assumptions and more is crucial to building a best-in-class device experience and the ability to elevate the connected experience to a new level. The latest templates feature pre-built sample questions that organizations can use as-is or customize to fit their exact testing requirements.

“Digital transformation is accelerating, more consumers are connected via their devices, and companies want to know how to meet customer expectations in ways they couldn’t have anticipated,” said Janelle Estes, Chief Insights Officer of UserTesting. “Research by the McKinsey Global Institute shows the Internet of Things has the potential to grow in value between $5.5 trillion to $12.6 trillion by 2030. Companies mastering the Internet of Things early have a decided advantage in opening new markets and meeting customer demands.”

Companies that struggle to capture the value of IoT can turn to the templates to gain rapid user feedback using UserTesting’s technology to better understand how digitally connected devices perform. UserTesting provides video recordings of actual interactions of customers who have opted in to share their perspectives and experiences as they execute a pre-built series of tasks and instructions online.

The new connected device templates add to the more than 100 pre-built testing templates available on the UserTesting Human Insight Platform.

Marketing Technology News: System1 Acquires CouponFollow