Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically

Cheddar Taps Telaria’s VMP As SSP Partner to Scale Connected TV Ads

Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The partnership comes as Cheddar significantly expands its presence across video streaming platforms, smart TVs, and devices through partnerships with AT&T and Samsung, among others.

Also Read: Telco Marketers Report Big Appetite for Live Data Insights to Add Customer Value and More Relevant Digital Services

“Telaria is working closely with us as we embark on monetizing our OTT scale. We are utilizing Telaria’s best in class technology and platform with real-time monitoring and reporting to fuel our programmatic advertising,” said Peyton Marcus, SVP of Operations at Cheddar. “We look forward to offering our live video inventory to programmatic buyers for the first time.”

Also Read: Sabre Reveals Consumer Trends to Shape Guest Expectations in 2019 and Beyond

“Cheddar is a true CTV and OTT innovator both from a content and business model perspective, and we’re thrilled that they’ve chosen Telaria as the first partner to unlock the rapidly growing programmatic marketplace for their premium inventory,” said Mark Zagorski, CEO at Telaria. “Innovative partners think alike. Cheddar is redefining what it means to watch television, and Telaria is redefining the buying and selling of television.”

Recommended Read: Accenture Launches SynOps, a Human-Machine Operating Engine Designed to Help Enterprises Achieve Sustainable Competitive Advantage

Picture of MTS Staff Writer

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

You Might Also Like