The high-efficiency solution for broadcasters of live events, enabling to reduce CDN costs by up to 50%, will be presented at IBC 2025 in Amsterdam, the Netherlands

Beamr Imaging Ltd, a leader in video optimization technology and solutions, announced it will demonstrate real-time, cost-effective AI-powered quality enhancement to 4K for broadcasters and streamers of live events, such as sports matches and music concerts. This solution, available to customers of Beamr’s partners, efficiently enhances low-resolution content to live 4K (ultra-high definition).

The demonstration, integrating NVIDIA Holoscan for Media, a real-time AI platform for live media, will be presented at IBC 2025, a top global content and technology event, held in Amsterdam, the Netherlands, from September 12-15, 2025. Beamr will present a session on the subject on September 14, 2025, at 4:00 PM, in IBC Content Everywhere Hall 4 Stage.

Beamr is inviting all IBC attendees interested in live 4K super resolution with optimized video to visit its booth (5.c18) or schedule a meeting.

Global sports and other live events generate a staggering volume of multi-camera video streams. While the source footage is often captured at a lower resolution, such as 720p, viewers demand a premium experience on their 4K devices and smart TVs. This gap between source quality and viewer expectations creates quality and user experience challenges.

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The demonstration showcases a complete pipeline: NVIDIA RTX Video Super Resolution supported through Media Gateway Next reference container on Holoscan for Media upscales 720p content to 4K in real-time with AI quality enhancement, and then Beamr’s Content-Adaptive Bitrate technology (CABR) optimizes the enhanced stream for efficient distribution. Beamr’s patented CABR analyzes each frame in real-time, for optimal compression that preserves visual quality while achieving up to 50% bitrate reduction.

“Broadcasters and streamers have long faced the dilemma of balancing premium quality with cost efficiency for live events,” said Beamr CEO, Sharon Carmel. “Our demonstration with NVIDIA Holoscan for Media, leveraging NVIDIA’s RTX PRO 6000 Blackwell Workstation, showcases how this challenge can be solved. The optimized, CDN-friendly and low latency 4K live broadcasting can transform live broadcasting for our partners’ customers and enhance the user experience of their viewers.”

Beamr is inviting all IBC attendees interested in live 4K super resolution with optimized video to visit at booth (5.c18) or schedule a meeting. For registration, please click the link.

Beamr (Nasdaq: BMR) is a world leader in content-adaptive video compression, trusted by top media companies including Netflix and Paramount. Beamr’s perceptual optimization technology (CABR) is backed by 53 patents and a winner of Emmy® Award for Technology and Engineering. The innovative technology reduces video file sizes by up to 50% while preserving quality and enabling AI-powered enhancements.

Beamr powers efficient video workflows across high-growth markets, such as media and entertainment, user-generated content, machine learning, and autonomous vehicles. Its flexible deployment options include on-premises, private or public cloud, with convenient availability for Amazon Web Services (AWS) and Oracle Cloud Infrastructure (OCI) customers.

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