With the Google Assistant, SiriusXM subscribers will be able to use their voice to navigate through SiriusXM’s wide array of music and talk programming in a natural, conversational way. Subscribers will be able to simply ask the Google Assistant to play a SiriusXM channel by saying, for example, “Hey Google, play The Beatles Channel on SiriusXM.”

Music lovers will be able to use the Google Assistant to enjoy SiriusXM’s hundreds of commercial-free music channels. This includes exclusive artist-based channels like Tom Petty Radio, Eminem’s Shade 45, The Garth Channel, and LL COOL J’s Rock the Bells Radio, plus more than 100 recently added SiriusXM Xtra channels that deliver music for every mood and occasion.

Marketing Technology News: SiteZeus Names Jim Mizes, Retired Blaze Pizza CEO, to its Board of Directors

Subscribers can also get Howard Stern’s two exclusive SiriusXM channels and a host of other channels carrying spoken word programming from the worlds of sports, entertainment, news, lifestyle and comedy. This includes SiriusXM channels from popular brands like Netflix, Barstool Sports and The TODAY Show, one-of-a-kind personalities such as Jenny McCarthy, Kevin Hart, Andy Cohen, Joel Osteen and Chris “Mad Dog'” Russo, enlightening and instructive channels such as Doctor Radio Powered by NYU Langone Health, and much more.

Later this year, subscribers with a Nest Hub or Nest Hub Max will be able to watch SiriusXM video, giving them access to a selection of video clips curated specifically for the Google Assistant that will allow them to see exclusive in-studio performances, interviews and other entertaining moments at SiriusXM.

“The Google Assistant and Google Nest’s portfolio of connected home devices, including the Google Home and Nest Hub, utilize intuitive voice recognition technology that make them a great way for subscribers to experience SiriusXM’s compelling and exclusive content in the home,” said Jennifer Witz, SiriusXM’s President, Sales, Marketing and Operations. “We are excited to add Google Nest and Google Home devices to the roster of in-home listening options for our subscribers with streaming access, which now number more than 30 million. Teaming up with Google to deliver great deals on our unparalleled bundle of programming and Google’s outstanding products is a win-win for consumers this holiday season.”

Marketing Technology News: Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025

Google and SiriusXM expect to introduce a combination of offers to consumers.  With any purchase of a Google Nest or Google Home device, eligible customers will be able to get three months of SiriusXM programming free.  Eligible customers who already own a Google Nest or Google Home device are expected to be offered three months of SiriusXM free with the purchase of a SiriusXM All Access or SiriusXM Premier Streaming subscription.  SiriusXM also plans to offer SiriusXM Select, SiriusXM All Access and SiriusXM Premier Streaming subscriptions at promotional rates that will be bundled with a Google Nest Hub.  Each such consumer offer will be governed by their Offer Details and the related terms and conditions.

The new availability of SiriusXM on the Google Assistant is the latest collaboration between Google and SiriusXM.  Earlier this year the SiriusXM app launched on Android TV, and SiriusXM subscribers can also cast their favorite SiriusXM programming from their phone, tablet or Chrome browser to TVs or speakers using Chromecast.

Marketing Technology News: IBM Watson Helps Lufthansa Group Optimize Its Customer Service