Amagi, a global leader in SaaS for broadcast and connected TV on the cloud, today announced that Alchimie, a video content aggregator and distributor, has partnered with it for channel creation and distribution to Advertising Video on Demand (AVOD) platforms. Amagi is distributing 23 of Alchimie’s channels to Rakuten TV and to Samsung TV Plus in 5 European countries – France, Spain, UK, Italy, and Germany.

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With a catalogue of 60,000 hours of programming content from over 300 prestigious partners (Java Films, France Télévisions, Lukarn, RTVE, Zed, Limonero, and more), Alchimie creates new SVOD, AVOD & FAST channels and distributes them across 60+ digital platforms (TVplayer, Amazon, Orange, Netgem, Samsung, Huawei, and more) generating new revenue streams. Alchimie has its offices in France, UK, Germany, Spain, Australia and the United States.

Alchimie will use the award-winning broadcast-grade channel playout platform, Amagi CLOUDPORT and the lightweight content scheduling platform, Amagi PLANNER for media asset management and distribution. The ad technology solutions, Amagi THUNDERSTORM and Amagi ANALYTICS, will be deployed for dynamic ad insertion and in-depth viewership insights.

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“The alliance with Amagi supports Alchimie’s ability to quickly and effectively create new channels for our customers. We have got off to a great start having launched 23 channels in just a month,” said Chittouma Sananikone, Global Markets Director, Alchimie. “The richness of Amagi’s technical solutions and its partnerships with a multitude of AVOD platforms were valuable additions to our services as a leading digital broadcasting organization.”

“Amagi has the most exhaustive AVOD partnership network in the world with 50+ platforms. We’re keen to employ these partnerships to connect premium content providers such as Alchimie to discerning audiences worldwide,” said Srinivasan KA, co-founder, Amagi.

Amagi provides a complete suite of solutions for content creation, distribution, and monetization. The company also has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include ABS-CBN, A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, NBCUniversal, Tastemade, Tegna, USA Today, Vice Media, and Warner Media, among others.

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