PicsArt’s Design Tools Are Now Available on Web

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The world’s most downloaded creative editing app comes to the web to meet demand from 150M+ creators and professionals, including millions of paying subscribers

PicsArt, the world’s largest creative platform, announced that more than two dozen of its most popular editing and AI-based tools are now available for free and subscription on PicsArt.com. Currently available tools include a template editor, background and object remover, video slideshow maker, text editor, and more. Also included is an entire library of premium content, including stock photography, templates, fonts, and stickers, as well as millions of free-to-edit images submitted by PicsArt’s community. More features and premium content will be launched in the coming months.

“Over the years, PicsArt has become known for our robust, all-in-one photo and video editing app on mobile,” said Hovhannes Avoyan, CEO and founder of PicsArt. “But the transition to web is a natural one for us, since so many of our creators already use PicsArt to craft marketing materials. With this, we’re one step closer to providing quick, easy, and business-friendly tools for all.”

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With more than one billion downloads to date, PicsArt’s suite of editing apps are fun, creative and easy to use, making it especially appealing to an emerging class of prosumers who are looking for new ways to work creatively. Some of PicsArt’s currently available web editing tools include:

  • Thousands of easy-to-edit templates: Templates for everything from social media graphics to blog thumbnails, flyers, posters, announcements, and more.
  • Stock photography & stickers: An entire library of free-to-use stock images, backgrounds, and stickers.
  • Hundreds of fonts: Fonts of all sizes and styles to overlay on an image or creation.
  • Magic effects and filters: Dozens of magic effects and filters including PicsArt’s most popular Sketch and Canvas Effect that transform photos into a one-of-a-kind work of art.
  • Background removal and replace: Makes the background of any photo transparent with just one click. Users can also select a different color, textured, or scenic background.
  • Object removal: Removes an unwanted object or person from any image.
  • Style transfer: Copies the style from any uploaded image to give a new image the same look, feel and aesthetic.

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In recent months, PicsArt also announced the acquisition of video motion effects startup D’efekt (now EFEKT Video Maker by PicsArt), adding to its creative suite even more advanced AI-powered video editing functionality. Basic video creation is currently available with PicsArt’s web capabilities, but more robust video editing features, including EFEKT’s video motion effects, will be added early next year.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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