Virtual Meetup Features Discussions With Industry Encoding Experts

The Streaming Video Alliance (the Alliance), a global technical association developing solutions to address critical technical challenges in delivering a high-quality video experience at scale, is hosting the West Coast STREAMup today, August 31, 2021, from 12:00 to 1:30pm PT. The event is specifically scheduled to accommodate the streaming community on the West Coast for a “lunch and learn,” however it is open to all who would like to participate. The meetup is free of charge, thanks to member company sponsor ServiceNow.

Marketing Technology News: Telia Taps ServiceNow to Transform Service and Customer Operations and Deliver Great Experiences for…

“A monumental challenge is that much of encoding is a black box with carefully guarded secrets on how to fine tune algorithms, profiles, and more. In today’s STREAMup, encoding experts will explore several topics that are top of mind for the industry.”

“Encoding remains a complicated and controversial topic inside streaming, and there are many different perspectives on how to optimize encoding, decoding, and transcoding to improve the required bandwidth of high-quality delivery,” said Jason Thibeault, Executive Director at the Streaming Video Alliance. “A monumental challenge is that much of encoding is a black box with carefully guarded secrets on how to fine tune algorithms, profiles, and more. In today’s STREAMup, encoding experts will explore several topics that are top of mind for the industry.”

Marketing Technology News: 1000 Views At A Time – How Rebranded PubTok Plans To Revamp Marketing On TikTok

The West Coast STREAMup will feature:

• Jan De Cock of Synamedia presenting on “New Codecs & Standards: VVC, AV1 and Beyond.”
• Xavier Ducloux of Harmonic presenting, “Super Resolution: Application of AI for Smarter Upscaling.”

Streaming Video Alliance Demonstrates Open Caching API Interoperability in Industry-First Testbed

The Alliance recently achieved a new industry milestone with its Open Caching Testbed Initiative, demonstrating the interoperability of the Alliance’s Open Caching APIs between multiple providers. With Disney Streaming acting as content origin, Broadpeak and Telefonica implemented several of the Open Caching specifications to demonstrate that the Open Caching concept and technology operate as intended and can connect caches from multiple entities involved in delivering streaming video content. This testbed also validates the Open Caching concept and the Alliance’s specifications.

Marketing Technology News: Professional Podcasting Available for Blubrry Podcasters