​​The Investment Cements the Company’s Leadership Position in Cross-Platform Media Measurement and Will Fully Fund an Accelerated Roll-out of its Platform Use as a Media Currency

Software and data company, VideoAmp, today announced $275 million in Series F funding at a $1.4 billion valuation. The latest round of investors includes The Spruce House Partnership, D1 Capital Partners, Tiger Global, EPIQ Capital Group and Ankona Capital Partners. The investment follows an exponential revenue CAGR (compound annual growth rate) of over 100% for the last five years.

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“These systems are providing an incomplete and siloed view of audiences and creating massive inefficiencies for the industry. We are thrilled to complete this round of fundraising and partner with these world class investors to properly scale our platform to create a healthier ecosystem for everyone.”

The funding strengthens the company’s leadership position in cross-platform media measurement and optimization software. VideoAmp will use the funding to accelerate the rollout and adoption of its platform as a media currency for the entire advertising ecosystem at scale across traditional TV, streaming video, and digital platforms such as Facebook, Instagram, and YouTube. VideoAmp will also use the new capital to scale its enterprise sales, engineering, data science and client success teams.

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VideoAmp is a measurement software company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. The platform unifies audiences across traditional TV, streaming video and digital media with the ability to connect media exposures to an advertiser’s sales. The world’s largest advertisers, agencies and media sellers are aligning on VideoAmp as a media currency to transact against that results in increasing the return on media investment for advertisers, increasing revenue for publishers and providing a better viewing experience for consumers.

The company is disrupting a $120B U.S. advertising market powered by legacy media measurement and currency systems that have been slow to evolve with the consumer privacy landscape and shift from traditional TV to streaming and digital media. As the industry moves towards a multi-currency marketplace, VideoAmp has positioned itself as a front-runner and innovator in the space.

“While the ability to consume content on any device at any time is great for the consumer, the legacy media measurement and currency systems powering these services are fragmented, riddled with complexity and inaccurate,” said Ross McCray, Founder and CEO. “These systems are providing an incomplete and siloed view of audiences and creating massive inefficiencies for the industry. We are thrilled to complete this round of fundraising and partner with these world class investors to properly scale our platform to create a healthier ecosystem for everyone.”

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