When Facebook announced that it wants to show more ads to users and help advertisers monetize social media platforms, we knew 2017 will be a big year for “Video Advertising”. But wait! What if your customers don’t want to see those ads at all? Are you in a position to offer personalized video content to audiences, so that you can also place revenue-generating advertisements? If not, this upcoming event could well define how you stack your video marketing technologies in 2017. VideoTap Digital will be releasing its innovative and interactive smart video platform—VideoTap at the Mobile World Congress, Barcelona.

VideoTap Digital, which is a leading media technology company, will be showcasing VideoTap to lead the way into cloud-based interactive smart video platform. This will allow video publishers to monetize their platform, delivering targeted content using DSP capabilities.

Consumers are increasingly consuming video content. However, reports suggest that users may not watch the whole video till the end. In fact, most of them drop the video or switch to the next within the first 30-seconds of viewing. VideoTap Interactive Smart Video platform will offer personalized customer experience, allowing consumers to watch videos without searching for content – which can take up to 90 seconds on an average. VideoTap offers consumers tailor-made video compilations, personalized real-time content for highest interactivity on videos, and direct-to-scene watching.

“VideoTap is an original concept and is fundamentally differentiated from existing offerings in the world. Our highly motivated and innovative in-house technology team has built this platform from scratch. We are very excited about showcasing VideoTap at a global platform.” -Dilip Venkatraman, Founder and CEO of VideoTap

Video marketing is the fastest growing MarTech category for companies focusing on delivering personalized experiences on mobile. Outpacing the budget and ad spending on social and B2B Commerce, video advertising will grow to a $31.64 billion industry, leaping ahead of display ad spending.

Follow all the latest updates on Mobile World Congress 2017 with #MWC17

Good morning #Barcelona! #MWC17 begins today. pic.twitter.com/68FLKrBQed

— GSMA (@GSMA) February 27, 2017