Marketing Technology Highlights of The Week: Featuring WPP, Bluecore, NICE, Sendlane and more!

Google updated their brand logo, there’s a lot happening for OTTs and streaming platforms thereby changing the online marketing and ad experience for both B2B and B2C teams, what’s the latest that is redefining martech and marketing? Catch more from this weekly highlight:

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MarTech Quote-of-the-Week!

 

Because online customer experiences are in high demand, brands have to find ways to stand out from their competitors who are trying to do the same thing. To do this, brands need to prioritize a great user experience by eliminating as much friction as possible from digital channels. This means having expedited purchasing processes, one-click sign-ups and pre-filled forms. Qualitative research methods, like online focus groups, are also important for gathering customer sentiment and firsthand knowledge on what they value in an experience, helping to build a better one.

–Rick Kelly, CPO at Fuel Cycle 

 

Top MarTech News of The Week: 31^st Jan to 04^th Feb

• Vendelux Raises Seed Round Funding to Provide Marketers With Event Marketing Intelligence
• Mobile Marketing Analytics Platform Adjust Appoints New CEO
• WPP’s Gain Theory Named A Leader in Marketing Measurement and Optimization Solutions
• AdAdapted Announces New Add-to-Cart eCommerce Capabilities for Direct, Its Self-Managed Shopper Advertising Solution
• Bluecore and Criteo Empower Brands To Use First-Party Data to Predict What Shoppers Will Buy Next On Major Ad Channels
• Brightcove acquires Leading Audience Insights Company, Wicket Labs
• Simpli.fi Announces Social Display Ad Creation Capabilities Via Partnership with Spaceback
• Gupshup Acquires AI-Powered Voice Leader, Knowlarity, Strengthens Conversational Engagement Portfolio
• NICE Expands Partnership with Google, Adding CXone to the Chrome Enterprise Recommended Program
• HUMAN Launches New Bot Defense Consulting Services
• Siteimprove Becomes the Latest SaaS to Reach $100 Million ARR
• Sendlane Unifies Email and SMS/MMS Capabilities To Create Comprehensive Marketing Automation Suite
• Dialpad Announces Expanded Strategic Partnership with Google Cloud to Centralize Business Communications and Ease Transition to Hybrid Work

MarTech QnA with the Expert

As a marketing team, how do you know the emails and SMS messages you send will be relevant to each recipient?  Will people be receptive to the communications, or will they opt out? What about your website, mobile wallet offers, and social ads – will they resonate with each customer’s interests, desires, or values? How can you be sure?

The only way to know is to ask. Customers will freely opt to share their preferences, interests and other zero-party data with a brand, in exchange for a more personalized experience. Yelp, for example, asks people for their food, dietary, and lifestyle preferences. When a user tells Yelp that they’re a vegetarian, Yelp immediately provides them with vegetarian-friendly recommendations rather than steakhouses. –Wendell Lansford, Co-founder at Wyng  

MarTech Articles on Digital Marketing Tips, Omnichannel Marketing Must-dos, Martech in 2022 and more:

• Marketing Success in 2022 Relies on Agility, Adaptability, and Innovation
• 5 Top Martech Predictions for 2022
• For better or for verse Focus 22: Web 3.0 and Metaverse
• The Outlook on Growing Trends in Digital Marketing that will Rapidly Grow in 2022
• A Helpful Guide on B2B Omnichannel Marketing And How to Strategize
• Why Intra-Video Metadata is the Missing Piece of the CTV Pie
• Fast and Efficient: How Cloud-Based Tools are Driving Future Content
• 20 Types of Social Media Content to Get More Leads in 2022
• 3 Top MarTech Outcomes That Marketers May Forget to Focus On!
• Content Promotion Tools that Are Thriving in the B2B Marketplace
• Humanizing buyer personas

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 112: B2B Revenue Tricks and Optimized Sales practices with Karen Gallantry, GM at mParticle

Episode 111: Driving Better Productivity within your Product Team: with Kristina Simkins, VP of Product at Lessonly by Seismic

Episode 110: Driving Sales-Marketing Unity with Chetan Chaudhary, Chief Revenue Officer at Scale AI