20 Types of Social Media Content to Get More Leads in 2022

As per the latest social media statistics, 4.20 billion people use social media.

A whopping number, isn’t it? 

This means, in order to grow your business, you need to connect with your target audience on social media.

But simply connecting isn’t enough, you need to excite them as well.

For this, you need to put out engaging social media content.

Why Social Media Content is Important?

Focusing on social media content that provokes engagement is crucial. Along with helping you engage with your fans and increase your following, this kind of content helps get leads for your business. And you know what more leads mean–a chance to get more customers for your business.

But how to use social media content to get more leads? Don’t worry, we’ve got you covered. In this post, we’ll discuss the different types of social media content that will help you get more leads this year. Let’s dive right in:

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  1. Webinars

The characteristics that make webinars a powerful type of content are:

  • Increased audience interaction.
  • Unique display of information through audio-visual elements.
  • Easily locatable CTA placement. 

A webinar is also considered a crucial type of social media content that helps get more leads. Here’s how you can get leads through this type of social media content.

After you conduct your webinar, share a recording for a limited time on Facebook or YouTube and ask people to enter their email addresses to access it. Collecting email addresses is a great way to generate an audience pool to get more leads for your business.

  1. Videos

As per the recent statistics, 80% of video marketers are of the opinion that video directly increases sales. Hence, videos should be one of your priorities when it comes to creating engaging social media content. 

The different ways in which you can create videos for social media are:

  • Video Stories
  • Instagram reels
  • YouTube Shorts
  • Short-form videos
  • Long-form videos


Identify the platform your target audience hangs out on. Then, create videos according to that platform.

Platforms like Instagram are well-suited for short videos. YouTube and Facebook, on the other hand, are great platforms for both short and long videos.

  1. Product Promotion

According to the latest social media statistics, the daily time spent on social media channels is 2 hours, 25 minutes (on average).

Do you know what this means? Social media is the perfect place for product promotion!

Provide information such as pricing, videos, photos, and benefits of your products in your promotional posts. This way, your target audience gets more insight into your products.

  1. Electronic Books (eBooks)

An ebook is one of the best types of social media content to generate leads in 2022.

It helps showcase your expertise as it tends to be much more detailed and longer than a blog post.

Now, you may wonder how to even produce an eBook?

Compile your blog posts to create an eBook. Ensure you choose your best content while creating it.

Once you create it, use Facebook, LinkedIn, and Twitter to share it with your target audience and ask for their email address in exchange. A great way to generate leads, isn’t it?

  1. Case Studies

If you operate in the B2B sector, sharing case studies on social platforms such as LinkedIn can help you get leads. For instance, you can share case studies on LinkedIn by giving examples of the results that you obtained for your customers or clients.

The best way to share such a case study will be attaching an image along with bullet points of standout results, as shown in this post on LinkedIn: 

  1. Podcasts 

A podcast is another type of social media content you must consider using to get leads.

If the latest statistics are to be believed, 38% of listeners report buying the things mentioned in podcasts.

Create a fun, authoritative podcast, share it on your social profiles such as Twitter and Facebook, and wait for the leads to come in.

  1. Stories

Today, almost all social media platforms have a story feature.

Stories differ from regular posts as they are temporary in nature. If you consistently add stories on your social profiles, you easily get to keep your followers intrigued. The fear of missing out also drives social media users to them.

Use stories to advertise any limited-time offers, discounts, and promotions. This will help you get plenty of leads for your business!

  1. Live Streams

Live streams offer a means to connect with your social media followers in real-time. Even if someone misses your live, you can upload the video for later viewing.

The best thing about live streams is that you can use them to drive purchases. You can use Facebook, YouTube, and Instagram Live to promote your products or services at the time of the stream.

Whenever you do this, create incentives for viewers to opt-in at that particular time. This helps create a sense of urgency.

For example, you can say that you are releasing a brand new course in the next 30 days, and if viewers pre-order it during the live stream or in the next 12 hours, they will get a 40% discount.

You can also try having the viewers fill out a form in order to access the services you are talking about.

This is also a great method to get leads.

  1. User-Generated Content (UGC)

User-generated content (UGC) includes videos, images, or text created by individuals (and not brands). To be more specific, it is brand-specific content created by customers and published to an online or social network. It is particularly successful on Instagram.

Use this method to generate leads with the help of UGC:

Run contests that encourage UGC. All you need to do is ask fans to fill a contest form to submit photos of them using your products. That’s it, this will help you get a ready list of leads!

  1. Quizzes

An engaging social media quiz can aid in increasing conversions. With it, you can make quiz participants subscribe to an email list.

Social media quizzes are well-known to generate leads, boost engagement, and offer value to your audience.

 Now, how to generate leads with social media quizzes?

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You can create personality quizzes that individuals will take and even share with others. Use an online quiz maker for creating an interesting quiz. You also need to give some value to your followers, if you want them to provide you with their personal information. The value can be in the form of a valuable ebook, a discount code, or simply a free entry into a giveaway. That’s it. This exercise will help you get tons of leads.

  1. Customer Testimonials

Customer stories and testimonials can provide you the social proof you require to generate leads. You need to show how your customers have benefited from your offerings.

As per Wyzowl, 2 out of 3 individuals are more likely to purchase something after viewing a testimonial video that showcases how a service, product, or business proved helpful to them.

Try to collect customer reviews and make them into a video. Then, share it as social proof of the benefits of your products/services. That’s it!

  1. Polls

Don’t just assume what your audience wants, simply ask them!

Your followers can tell you what they care about via polls. They can express their opinions and even give you much-needed social advice. This practice may help you get leads for your business.

Also, after you create a poll and see the results, you can create content that they connect with. Doing so will also turn the tide in your favor. 

  1. Educational Content 

One of the best social media content ideas for lead generation is to share educational content. 

Sharing educational content on social platforms such as Facebook helps your potential customers know what they can learn from your business before interacting with it. It tells them about your expertise. 

Examples of this social media content type include how-to posts, tips and tricks, list-type, and FAQs.

  1. 14. Infographics

Popular for their visual appeal, infographics engage people more than plain text. They present loads of information clearly and quickly. As per the latest stats, they improve reading comprehension by 50%.

 Create infographics and share them with your social media followers. This can help you get leads for your business.

Creating an informational, eye-catching infographic is extremely easy with tools such as Canva.

  1. Audience Questions 

Asking questions is another way to generate leads in this and the coming years.

Ask your social media followers to share their opinions about any particular topic or product. etc. This works as a direct channel to interact with your audience.

Here are some tips that will help you form questions for your followers:

  • Start your question with what, where, why, when, and how.
  • Ask follow-up questions to people who have posted a comment.
  1. GIFs

GIFs deliver witty punchlines by fusing text, video, and images. These are the type of social media content that are comical and highly entertaining.

Use GIFs to make your posts shareable. When such posts get shared, a lot of people take note of your brand. The result? You may get a lot of leads!

You can find some great GIFs online or create your very own.

  1. Post Collabs

Collabs simply mean that you and another social media user work together for the purpose of content creation.

Some instances of post collabs include re-sharing each other’s content and promoting collaborative events.

But why the need to collaborate with another brand?

You and the brand you collaborate with get discovered by each other’s followers. You get a chance to increase your follower count and get more leads!

  1. Articles

Why share articles with your followers?

Articles offer value to your audience. Sharing them keeps your followers well-informed about your industry.

Share original blogs with your followers or some informative articles available on the internet if you don’t have the time. This practice can help you generate leads for your business.

  1. Influencer Collaboration

An influencer is a content creator with a large enough social media following to influence opinions, actions, ideas, and purchase decisions.

If an influencer promotes a product, there is a high chance their followers will buy it.

We recommend collaborating with an influencer if your offerings fit their niche. It will help you generate leads and get more customers.

  1. Industry Research and Findings

If you recently read some insightful research, share it with your followers. Use any mode to share (videos, images, or text).

Why do this?

Because when your followers will go through the research, science will explain to them the importance of your services/products. It will also show your followers that you can solve a real-world problem. Sharing credible sources can even help position you as an authority in your industry.

See this example and you’ll know what we are talking about:


The bottom line? Create a social media content strategy with a combination of the types of social media content we’ve discussed. From sharing eBooks to providing case studies, and gifs to interactive videos, there is so much you can do on social media to generate leads. You can always try and experiment with these content types to see what works for you.

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All said and done, create engaging social media content to get leads and take your business to new heights. Also, learn about the best time to post on social media and you’re set.

Now that you are armed with this information, you should get started right away!

Just curious, which of these social media content types are you going to use first?


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