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SIIA Announces Business Technology Finalists for 2020 CODiE Awards

150 business technology products recognized in peer-reviewed awards program In celebration of the 35th anniversary of the SIIA CODiE Awards, the Software & Information Industry Association (SIIA) today announced the 150 business technology finalists. These finalists were selected by judges from a pool of 577 entries and represent the most innovative and impactful applications and products from software developers, content, media, online learning services and related technologies. The 2020 CODiE Award program…

Visual Lease Welcomes Erinn Tarpey as SVP, Marketing

Visual Lease, a leading provider of lease accounting and management solutions, announced the appointment of Erinn Tarpey as SVP, Marketing. In her role, Tarpey will oversee Visual Lease’s go-to-market strategy, operational activities and is responsible for extending global brand awareness of the company’s solutions and services. “In addition to the strong executive leadership at the organization, I was compelled by Visual Lease’s focus on continuous innovation and delivering a customer experience that is unmatched in the…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TCS,  CustomerGauge, CalAmp, Melrose Labs, Audian, SRAX, Inc., and Automation Anywhere. TCS Named a Leader in 2020 Gartner Magic Quadrant for Managed Workplace Services, Asia/Pacific Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, has been named a Leader in the Gartner Magic Quadrant for Managed Workplace Services, Asia/Pacific.…

Why PR Is the Missing Link in B2B Lead Gen Strategies

Instead of incorporating public relations as part of a larger Marketing strategy, B2B companies too often over-rely on media placements, hoping that prospects read these articles and call the company. This philosophy is costing you leads. Consider the following: A SaaS-based CRM platform looking to reach CTOs at Fortune 500 companies is featured in an article that is published on the Wall Street Journal’s website. Amazing, right? But what did it actually accomplish? Prospect #1:  On vacation that day. Prospect #2:…

Higher Logic Announces Plan To Help Organizations Through Coronavirus Concerns With Engagement Platform

Offering Event Engagement, a Free Event Community, to Organizations Dealing with the Cancellations of In-Person Events Higher Logic, the industry-leading SaaS engagement platform of associations and B2B organizations with more than 2.7 billion community interactions annually, announced that it will offer Event Engagement for free to current and prospective customers facing the challenge of delivering meaningful experiences and engagement during the health crisis of the novel coronavirus (COVID-19).  Leveraging its…

Deloitte and Vlocity Announce New Joint 5G Media Solutions

Alliance to Accelerate Digital Transformation for Media & Entertainment Industry with Solutions Built on the Salesforce Platform Building on their existing alliance, Deloitte and Vlocity, Inc. today announced that together they will apply the strength of their portfolios to accelerate 5G adoption and digital transformation for the Media & Entertainment industry. Vlocity, a leading provider of industry-specific cloud software, will deliver cloud and mobile software that enables the potential of global 5G networks,…

Checkfront Closes $9.3 Million Series A Round to Fuel Growth of Its Booking Management Platform for Tour and Activity Operators

Checkfront announces the closing of its Series A round of financing, with plans to accelerate the product roadmap, expand the team, and continue providing world-class customer support Checkfront, the world's leading independent booking management platform for travel experiences, announced the closing of a $9.3M Series A investment round. The round was led by Framework Venture Partners, with participation from PenderFund Capital Management Ltd, Conconi Growth Partners and Royal Bank of Canada. Checkfront…

Banzai Raises $7M Series A Funding Round to Simplify Event Marketing

Event Marketing Automation Provider to Expand Staff and Enhance Product Capabilities Banzai, a cloud software-as-a-service provider of Event Marketing Automation solutions for enterprise marketers, announced that it has raised $7 million in equity financing led by DNX Ventures, an early-stage VC firm focusing on B2B startups that are shaping industries and transforming the way we live and work, and with participation from Vulcan Capital, the multi-billion-dollar investment arm of Vulcan Inc. The Series A investment will…

Pricefx Announces Advantage Pricefx, a New Partner Program to Help Customers Achieve Pricing Superiority Faster

First-Of-Its-Kind Pricing Industry Program Will Create a Connected Ecosystem of Pricing Strategists, System Integrators and Software Vendors Dedicated to Bringing a Combination of Tools, Training and Best Practices to Customers Pricefx, the global leader in cloud pricing software,announced the launch of Advantage Pricefx, the first open, collaborative ecosystem for pricing excellence. Bringing together pricing strategists, experts, integrators and independent software vendors (ISVs), the program is designed to help…

It’s Experiential, but Not as You Know It

Experiential Marketing has long been the thorn in a marketers' side. It’s logistically complicated, time-consuming and expensive. At the same time, when done right, experiential remains unmatched in its effectiveness — especially in reaching Millenials and Gen Z. For any brand wanting to survive in this digitally saturated market, experiential is non-negotiable. Until now, this has meant many CMOs doling out hundreds of thousands to agencies in the hopes they can get all the benefits of experiential, without the headaches…

TechBytes with Bryan Brown, CPO of Terminus

"Things like Machine Learning and Predictive Analytics help marketers more quickly and easily scale their account-based practice across their company." Hi Bryan. You come from a very diverse technical background. Tell us about your current role at Terminus and the team/technology you handle in the company. I joined Terminus back in 2016, to lead the product and engineering teams as we scaled our ABM product. On a very high level, I focus on building software that will lead the charge into account-centric B2B. The…

Akeneo PIM 4.0 Delivers New Product Experience Management Platform

New Features Include Data Quality Insights, Enhanced Asset Management, and API-based Connections Akeneo, a global leader in Product Experience Management (PXM) solutions for corporate brands and retailers, today announced the launch of Akeneo PIM 4.0 at the annual Akeneo Product Information Management (PIM) Summit, the global gathering of Akeneo customers and partners in Paris, France. Akeneo PIM 4.0 introduces new product experience features and facilitates third-party connectivity and integration. Akeneo PIM 4.0 is the…

Rocketrip names Efrat Moshkoviz as Vice President of Customer Success

Moshkoviz Brings Deep Expertise in Managing Success of Enterprise Customers Rocketrip, the software solution that drives positive behavioral change in enterprise travel programs, announced the hiring of Efrat Moshkoviz as Vice President of Customer Success. Moshkoviz joins at a critical point for the company in which demand is rising for an employee engagement-centric way to cut travel costs. With over a decade of B2B customer success, Moshkoviz will lead efforts to nurture customer relationships and ensure Rocketrip…

Zappix Expands Visual IVR Services as Part of 2020 Release

The Leader in Visual IVR and On-Demand Customer Service Solutions Has Revolutionized CX Again With Expanded Capabilities and Integrations for 2020 Zappix, the leader in Visual IVR and On-Demand Customer Service Solutions, has revolutionized CX again with an expanded suite of capabilities and integrations for its flagship customer experience platform. Improvements to its proprietary automation system, major updates to the already powerful Zappix Studio platform, and other updates continue bringing more benefits to and…

NeigerDesign Strengthens Marketing Arm with New Hires

Chicagoland Marketing and Design Firm Expands Team to Deliver Impactful Results for Clients NeigerDesign, a full-service strategic marketing and design agency based in Evanston, IL, has proudly announced the recent expansion of its marketing team. Stephanie Weiss, Marketing Strategist, and Austin Godwin, Digital Marketing Specialist, joined the team in 2019 to further enhance the firm's efforts to be the very best strategic marketing partner to clients. "We're in a world of growing multi-channel marketing needs, and…

LeanData and Sales Hacker Release Findings from World’s Largest Survey of Sales and Marketing Leaders on the State of Revenue…

Study polling nearly 2,500 professionals reveals 55% growth in RevOps adoption over past year LeanData, the Revenue Operations solutions leader, released "The State of Revenue Operations 2019," a study featuring findings from a survey of nearly 2,500 sales and marketing professionals. Conducted in conjunction with Sales Hacker, the survey is the largest ever conducted on the topic of Revenue Operations, a fast-emerging new model changing the way business-to-business (B2B) companies align themselves internally to drive…

Cardknox Announces Partnership with E-Commerce Solution Provider Wagento

The New Partnership Provides Wagento Clients With Access to Cardknox’s Seamless Payment Integration for the Magento Online Shopping Cart Cardknox, a Fidelity Payments company and leading omnichannel payment gateway solution, is happy to announce its latest partnership with Wagento, an e-commerce solution provider that has extensive experience with the Magento e-commerce platform. Through this partnership, Wagento customers will be able to enjoy robust payment processing capabilities that are fully built into their Magento…

Visual IVR Leader Zappix, Inc. Expands Install Base in 2020

Another Customer is Launching Zappix On-Demand Customer Service Solutions to Improve Customer Experience and Increase Customer Loyalty Zappix, the leader in Visual IVR and On-Demand Customer Service Solutions, has signed a new customer for its flagship CX solution. The technology company has chosen Zappix to drive customer loyalty and improve customer satisfaction by simplifying CX. After a record-breaking 2019, Zappix continues to expand its install base as the Visual IVR market looks to grow exponentially in 2020. “2020…

TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics

Tell us about your role and the team/technology you handle at Verto Analytics. I am our Head of Custom Research, responsible for delivering high-quality data and insights to our clients, some of which like Google are among the biggest technology companies in the world. I am responsible for using our data assets, methodology, panels, to create insights and research to answer our customers’ business questions. Why are B2B Marketing teams steadily moving toward Applied Data Science for Sales and Marketing initiatives?…

Adobe Appoints Anil Chakravarthy as Executive Vice President and General Manager of Its Digital Experience Business

Accomplished Enterprise Executive to Lead Adobe’s Digital Experience Business Adobe announced the appointment of Anil Chakravarthy as executive vice president and general manager, Digital Experience. In this role, Chakravarthy will lead Adobe’s Digital Experience business, reporting directly to Adobe president and CEO Shantanu Narayen. “Adobe is the clear leader in the exploding Customer Experience Management category, and I cannot think of a more exceptional and experienced candidate than Anil to drive Adobe’s Digital…