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Nativz Named The Leading Digital Marketing & Big Data Agency

Nativz, a top-rated digital agency, has been recognized as a leader in digital marketing as well as marketing analytics and big data categories in new report by DesignRush Nativz, a top-rated digital agency in Dallas, TX, has been recognized as a leader in digital marketing and big data analytics in a new report by DesignRush, ranking first in both categories. Marrying data science with digital marketing expertise, in just three years this generalist marketing agency has delivered over 350 projects for B2B and B2C clients…

Ideoclick Selects Jonathan Ferrell as Vice President, Business Development

Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, announces the promotion of Jonathan Ferrell to Vice President, Business Development. Ferrell will lead Ideoclick's business development team in the expansion of Ideoclick's service offerings to existing brand manufacturer clients, new clients, and through new partner organizations. Marketing Technology News: AdTech Partnership: Bonzai Brings Creative Ad Formats to Adobe Advertising Cloud "Jon is a passionate and skilled…

Consumer Driven Strategies Will Be Vital for Retailers to Bounce Back From Lockdown, Says B-Stock

As stores across Europe begin to re-open their doors, retailers who have survived lockdown will need to navigate the uncertainty of the retail landscape and adapt to new market strategies for business to continue, urged Giorgio Vitale, Head of Business Development EMEA at B-Stock. Due to the impact of COVID-19 the retail landscape has changed drastically and the changes to the way that consumers used to shop were felt by everyone. While younger buyers are likely to embrace shopping again far quicker than those aged over…

Salsify Named a Cool Vendor in the June 2020 Cool Vendors in Digital Commerce Report by Gartner

Vendors recognized in the report are interesting, new and innovative Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced that they have been named a Cool Vendor in Gartner's June 2020 report Cool Vendors in Digital Commerce. The report states, "Whether your primary market is B2B or B2C, the digital world creates ever-increasing expectations for convenience and usability across myriad channels. Meeting customer expectations requires vigilance and powerful tools…

Content Management Software Company Content Catalyst Announces New Brand Identity and Website

New branding reflects the company’s mission to become the first-choice content workflow system for analysts Content Catalyst Ltd, a privately owned software company based in Leeds, announces a rebrand and unveiling of a new corporate website focused on content delivery and management solutions for market analysts and business information providers. “By becoming Content Catalyst, we not only retain over 17 years of history and reputation, but we also move forward to ensure we succeed in our mission of building great…

Exemplifi Partners With Contentful to Deliver Enterprise Websites

Exemplifi today announced it has entered into a partnership with Contentful, the content platform for the digital-first era Exemplifi is a leader in building enterprise websites. The sites that Exemplifi builds for its clients operate within a complex marketing tech ecosystem. They are built to personalize user experiences, convert leads effectively, navigate sophisticated customer journeys, and measure marketing performance. “Contentful is the modern way to manage content. It is a product designed by developers for…

“Composable Commerce” Establishes New Paradigm for Modern eCommerce Innovation

Hyper-connected customers, complex business models, and the rapid pace of emerging technologies have necessitated new architectural approaches that build upon MACH and JAMstack components to capitalize on the next wave of digital commerce innovation Elastic Path, the leading headless commerce microservices solution for high-velocity brands, today announced it has spearheaded "Composable Commerce™", an approach which codifies the best practices associated with an industry movement towards modular, interoperable services…

True Influence Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer

Identifying the industries and buying groups that are in market is crucial to helping companies get back to business by keeping campaigns targeted and running smoothly during a crisis True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups. Focusing…

MetaCX Launches B2B Customer Lifecycle Platform to Transform Supplier/Buyer Relationships for a Performance Economy

At a Time When Buyers Demand Proof of Value, MetaCX Delivers Transparent, Outcomes-Based Collaboration at Every Stage of the Revenue Cycle MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, today announced the launch of the MetaCX platform, the first collaborative B2B customer lifecycle solution that ensures transparent, value-based alignment between suppliers and buyers. After two years of research and development, and more than half a billion customer events processed with 18 early…

Outreach Closes $50 Million Round Hires Melissa Fisher as CFO

The leading sales engagement platform increases valuation and expands product investments; welcomes experienced SaaS CFO to the company Outreach, the largest sales engagement platform with industry-leading usage announced today it has closed a $50 million funding round. This new round of funding comes at a time when funding has been more difficult to come by and many startups are experiencing challenges fundraising. Outreach remains the only unicorn in the rapidly growing sales engagement category. "The pandemic has…

Dun & Bradstreet Introduces Next Generation Account Based Marketing Platform

Empowers Marketers to Activate Always-On Omni Channel Campaigns, Driving 58% Higher Click Through Rates and 3 Times Greater Pipeline Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and…

Demandbase Named A Leader Among Account-Based Marketing Platforms

Independent Research firm gives Demandbase differentiated scores in advertising, sales insights, and personalization Demandbase, the leader in Account-Based Marketing (ABM), announced that it has been recognized by Forrester as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020. In the evaluation, Demandbase received differentiated scores in the categories of account-based advertising, personalization, product roadmap, and market approach criteria. The report demonstrates that Account-Based Marketing (ABM) is not…

TourConnect Introduces B2B Partner Management Tool

New back-office tool offers a CRM with features specifically designed to bring efficiency to the tourism industry In light of the challenges that the tourism industry is facing, TourConnect is putting all of its resources into assisting tourism organizations with technology to increase operational efficiency and maximize productivity.  TourConnect's new Partner Management Tool combines a CRM, a virtual industry trade event, a rate management tool, and a marketing material distribution tool into one platform. "We…

Love Facebook? OK, So Now Design your Own Digital Store with FB Shops

"We're unable to help you and your business due to CORONAVIRUS COVID-19." This remains the standard statement from all physical and digital stores cutting across various cities, countries and product lines. But, how long can we expect the non-availability of service to hurt our economy? To better serve the business community of global e-commerce retailers and local shops, Facebook introduced its new platform- Facebook Shops (FB Shops) last week. For all those who are yet to test the platform, here’s a quick overview.…

85% of Small Businesses Manage Social Media In-House but Should Use External Resources to Reduce Costs

With states across the U.S. still under stay-at-home orders and people spending more time online, small businesses need to think about how to efficiently manage their social media accounts. An effective strategy will increase bandwidth for other business operations Nearly all small businesses (85%) manage their social media strategy with internal employees, according to a new survey from Clutch, a B2B ratings and reviews platform. However, many employees are wearing multiple hats due to the current economic crisis,…

NetSuite Implementation Specialist Threadgold Consulting Brings Sidetrade’s AI Tech To SMEs

Sidetrade,  the B2B Artificial Intelligence platform, is proud to extend the value of their AI platform, leveraging a new partnership with Threadgold Consulting, a NetSuite implementation specialist. Forward thinking SMEs across the UK will now have a cutting-edge accounts receivable solution within their grasp, thanks to a new partnership between AI firm Sidetrade, and Threadgold Consulting. Threadgold Consulting is a specialist NetSuite ERP consultancy, enabling businesses to use cutting edge SaaS products for…

Ad Experts Release New Service That Helps Real Estate Agents Grow Their Business Hands-Free

The ad experts at HONE Digital Marketing have released a new done-for-you service that helps residential real estate agents grow their business hands-free. HONE Digital Marketing, a digital marketing agency specializing in digital advertisement and sales solutions for B2B and B2C clients in a variety of verticals, has announced that they have released a new done-for-you service that helps real estate agents grow their business hands-free. A Texas real estate agent's new lead opportunities and potential…

Leadspace Spring ‘20 Product Release Introduces Self-Serve Segment Builder for Creating Unified Account Segments Across Sales and Marketing…

Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM strategies Leadspace, the leading B2B customer data platform (CDP) provider, today announced the details of its latest seasonal release for Spring 2020. Topping the list of updates is a new segment builder tool in the Leadspace On-Demand application. Customers will now be able to filter and create…

WPP’s Verticurl Named First Agency to Achieve Marketo Engage Specialization in the Americas, Europe and Asia

Verticurl, a leading Marketo Engage agency and Adobe Platinum Partner, announces today the achievement of Marketo Engage specialization across the Americas, Europe, and Asia, thus making it the first Adobe agency partner to achieve global Marketo Engage specialization. Adobe’s solution partner program recognizes agencies with proven capabilities to implement and service organizations leveraging Adobe Experience Cloud solutions. Marketo Engage is redefining marketing automation for B2B revenue teams by bringing together…

Stamats Positions Its Audience Management/Solutions Platform for Growth Through Rebrand to Audativ

Stamats has enhanced the branding of its audience management database and solutions offering by renaming it Audativ. Previously named Stamats Data Management, the system has been in the market for more than a decade and enjoys a strong following with B2B publishers and other vertical markets. The new name positions Audativ to further distinguish itself in a competitive marketplace and sets the stage for expansion into new industries. A leader in customized research, marketing, fulfillment, intelligence, and audience…