Browsing Tag

B2B

MeritB2B Survey Report Shows Digital Growth For B2B Marketers

Marketers Add New Capabilities To Meet Growing Digital Customer Engagement, Resulting in Higher Average Order Value for Many Companies, MeritB2B Reports MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced the results of a survey of B2B marketers that shows a dramatic increase in digital marketing over the course of 2020 and a focus on digital growth in 2021. With business buyers mostly online for the past year, B2B marketers reported added investment into digital channels for both…

Websnoogie Receives the Best of Omaha B2B Award for 2021

Websnoogie, LLC is excited to announce that they were one of the winners in the 2021 "Best of Omaha B2B" Web Hosting category. They are incredibly proud of this award as Websnoogie competed with all other web hosting companies in Omaha, Nebraska. The staff at Websnoogie would like to say a wholehearted BIG thank you to all their clients and everyone else who voted for Websnoogie! As the team at Websnoogie goes into its tenth year of operation, receiving the Best of Omaha B2B Award kicks off the celebration of a decade in…

Kaon Interactive Announces David Meerman Scott as Keynote Speaker for Upcoming Virtual Event

Marketing visionary to discuss keeping audiences engaged during digital events today, tomorrow, and beyond Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, today announced the company will present a free virtual event on April 14, 2021 titled The Future of Digital Events is Now: Engaging Customers Today, Tomorrow, and Beyond. Marketing Technology News: Amongst Unprecedented Growth, CloudCover Invests in New Executive Service and Operational Leadership…

Integrate Announces Appointment Of Enterprise SaaS Product Leader Aaron Mahimainathan As New Chief Product Officer

Former App Annie Executive to Drive Product Vision, Strategy, and Execution Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced that Aaron Mahimainathan has joined the company as Chief Product Officer. Mahimainathan has over 20 years of B2B product leadership experience and most recently served as the Chief Product Officer at mobile app insights and analytics provider, App Annie. In his new role, Mahimainathan will lead the company’s product vision, strategy, and roadmap, driving continued…

Interest In ‘Marketing Reporting’ Soars: Bombora Intent Data Shows Trends

Content consumption activity around “marketing reporting” shot up during the last month, as measured by Bombora Company Surge(R)By Michael McLaren, CEO, Merkle B2B Last week, we explored how marketers are re-prioritizing their target audiences to keep pace with the changing consumer preferences and behaviors that defined 2020. Once again, intent data suggests that marketer and agencies interest in “web copy,” “web content,” “target audience” and “audience segmentation” continues to hold strong among both brands and agencies…

True Influence® Warns B2B Marketers Not To Get Fooled By Bad Data

This April Fool's Day the joke is on marketers who ignore the importance of quality, accurate data As the saying goes, "Fool me once, shame on you. Fool me twice, shame on me." True Influence®, the technology leader of intent-based sales and marketing solutions, wants to make this April Fool's Day about telling the truth because there is already too much soothsaying, fortune telling, and bamboozling in the B2B world. Truth matters when it comes to turning data into authentic, actionable intelligence. Marketing Technology…

6sense Raises $125 Million in Series D Funding, Increases Valuation to $2.1 Billion

100%+ revenue growth for three consecutive years by enabling B2B sales and marketing teams to predictably grow revenue, setting the stage for the future of revenue technology 6sense, the leading account engagement platform, today announced it has raised $125 million in Series D funding at a $2.1 billion valuation. D1 Capital Partners led the round with participation from Sapphire Ventures and Tiger Global. Existing investor Insight Partners also participated. Marketing Technology News: MarTech Interview with Eric…

MarTech Interview With Chen Guter, VP of Marketing at Lusha

How can product led growth oriented companies drive better customer conversions with the right value add content and events? Chen Guter, VP of Marketing at Lusha joins us for a chat to share a few thoughts: _____ Hi Chen, welcome to MarTech Series! Tell us about your journey through the years…we’d love to hear about the Lusha platform…and how it’s evolved over the years… I started my marketing career as a brand manager in Procter & Gamble. I was responsible for managing some of B2C’s most loved brands, like…

Four Awards And An Acquisition: NetSapiens Makes Waves In The Unified Communications Space

NetSapiens, a B2B provider of Unified Communications and Collaboration (UC&C) and Contact Center solutions to service providers, is proud to announce that it has won four awards over the past four months. These awards include: The 2021 TMCnet Remote Work Pioneer Award The 2020 Video Conferencing Excellence Award The 2020 Cloud Computing Backup & Disaster Recovery Award The 2020 Unified Communications Excellence Award Marketing Technology News: Metis Alumni Win Honors at International Competition For…

LANGUAGE I/O RAISES $5 MILLION; Female Co-Founders Position for Expansion with Venture Capital Funding and Innovative Software Solution

Enabling Real-Time Communication with Customers in any Language over any Channel Language I/O, powering meaningful conversations between global organizations and their customers, today announced it has raised $5 million in A round funding. This is significant as the company was bootstrapped since 2015, except for the seed round of $500,000 in October 2020. Bob Davoli of Gutbrain Ventures and Bruce Clarke of PBJ Capital co-led the round, and were joined by other investors including Omega Venture Partners, Michael Wilens, Tom…

Marketing Learnings to Keep in Mind for 2021!

How can marketing leaders make use of a smart combination of martech and salestech to lead effectively through the ongoing Covid-19 pandemic while creating better customer impact and business output? Here are a few ideas: The impact of the Covid-19 pandemic has led to drastic changes to consumer trends and digital marketing processes, requiring marketers across the hierarchy to invest in a different martech stack to help create better marketing ROI despite it. The year 2020 and in a lot of ways, even 2021 will be about…

MarTech Interview with Steven Kellam, SVP Marketing and Alliances at 360insights

Steven Kellam, SVP Marketing and Alliances at 360insights shares a few insights and tips to help scale channel partner management while diving into the projected growth of data and analytics in marketing and sales, in this quick QnA: _____ Hi Steven, welcome to this chat! Tell us about your journey through the years…we’d love to hear more about 360 Insights…  360’s story began over 12 years ago in recognition of the need for brands to better manage their incentive programs, provide a better user experience, protect…

Chris Hundley Joins AudioEye As Chief Technology Officer

AudioEye, Inc. , the industry-leading digital accessibility platform, announced Chris Hundley has joined the Company as Chief Technology Officer. With 25 years of software and technology leadership experience, Chris will lead AudioEye's engineering organization to support the Company's growth and its mission to make digital content accessible to everyone. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities "Chris has a proven track record of scaling B2B SaaS…

NewtonX Launches the NewtonX Knowledge Graph to Transform B2B Market Research Quality and Reliability

- Leveraging AI and Machine Learning, Company's Multi-Query Search Engine Enables Precision Identification of over 1.1 Billion Niche Experts Across All Industries - Allows Companies to De-Risk Business-Critical Decision Making, Allowing Confidence - not Bad Data - to Drive Businesses Forward - Delivers Unparalleled Rigor in Vetting Professionals' Subject Matter Expertise NewtonX, the world's leading B2B research company, today unveiled its NewtonX Knowledge Graph, which gives companies the ability to find and engage with…

One-to-one Business Texting Platform Statflo Welcomes Pouneh Hanafi As Their VP Of Marketing

Pouneh Hanafi is set to join Statflo, the leading one-to-one business text messaging platform, as their VP of Marketing. Pouneh, who brings with her an impressive track record of successfully leading the marketing functions in Enterprise B2B SaaS companies, will bolster Statflo's leadership team with her knowledge and expertise. In this role, Pouneh will oversee the company's go-to-market strategy, sales enablement, lead generation and marketing communications. Marketing Technology News: MarTech Interview with Heidi…

Traction Welcomes Brian Hovis as Senior Partner, Head of Performance Marketing

Traction , the San Francisco marketing accelerator that is a consultancy for in-house teams, welcomes Brian Hovis as Senior Partner and Head of Performance Marketing. Brian brings 20+ years of brand-side experience to Traction. He previously held the positions of Vice President Marketing for Nordstrom, Senior Vice President & Global Head of Digital Marketing for Citi, Vice President of Marketing for Experian, as well as digital leaders hip roles for Intuit and Sony Electronics. Additionally, Brian…

AMS FULFILLMENT Named a Multichannel Merchant Top 3PL for 2021

AMS FULFILLMENT has been named a MCM Top 3PL for 2021, joining dozens of other leading third-party logistics providers selected by Multichannel Merchant in its sixth annual directory. 3PLs, already growing in importance prior to COVID-19, have seen significant growth in 2020 as the massive shift to ecommerce fuels significant demand for outsourced fulfillment and logistics operations. This unique resource from Multichannel Merchant, a searchable directory that can be sorted by various criteria, helps ecommerce and DTC…

Pluralsight Promotes Lindsay Bayuk to Chief Marketing Officer

Pluralsight, Inc., the technology workforce development company, announced the promotion of Lindsay Bayuk to Chief Marketing Officer (CMO) effective immediately. Reporting to Pluralsight co-founder and CEO Aaron Skonnard, Bayuk was promoted after serving as interim CMO and, prior to that, Vice President of Portfolio Marketing. Marketing Technology News: MediaKind Advances Viewing Experience Through Integration Of Dolby Vision HDR Technology “Since joining Pluralsight over four years ago, Lindsay has been a tremendous…

MarTech Interview with Cindy Goodrich, CMO at BetterUp

Cindy Goodrich recently joined people experience platform BetterUp as their new CMO, she chats with us about her new role and key marketing and leadership learnings in this QnA: _______ Hi Cindy, tell us a little about yourself …you must be excited about taking over as CMO at BetterUp, take us through the highlights you’re most looking forward to in this role through 2021? I’m really excited about joining BetterUp! I’ve been in marketing and tech for over two decades. I started my career in the consumer world with…

MeritDirect Rebrands To MeritB2B, Offering Comprehensive Data, Digital and Analytics Solutions With A Singular Focus In B2B

MeritDirect, the leading provider of B2B data and performance marketing solutions, today announced that the company is rebranding to MeritB2B. The new name provides the company with the platform for their specialized analytics, advanced technology, customized demand generation and digital solutions that enable growth for the B2B marketer. The announcement is part of a series of strategic company growth initiatives including the recent acquisition of 180bytwo, as well as a variety of key hires and partnerships. Marketing…