UGC

Bazaarvoice taps technology and retail industry expert as CTO Bazaarvoice, Inc., announced that it has named Colin Bodell as Chief Technology Officer (CTO). Bodell has more than 25 years of experience in the technology industry, but has…
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There’s no arguing the social media scene is riddled with creators. From constant scandals in the beauty industry to disregarding pandemic guidelines in 2020, distrust towards influencers is steadily climbing. These changes in perception…
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The TINT Shopify integration creates new opportunities for ecommerce brands to reach and convert customers The leader in visual content, TINT, has taken another step towards streamlined social eCommerce with the launch of a new integration…
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Josh Dorward, Managing Director at Cloudinary and (former CEO/Co-founder at Indivio, acquired by Cloudinary) takes us through Indivio's journey and takeover while sharing a few thoughts on the growing use of video in B2B: _______…
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Cloudinary Helps Atmosfy Automate UGC, Improve User Experience and Boost Audience Engagement Cloudinary, the media experience platform for many of the world’s top brands, today announced that Atmosfy, a popular dining and hospitality app,…
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Global brands can now reward conversion-boosting behaviors and create a powerful advocacy engine Annex Cloud, a global, enterprise technical solutions provider of advanced customer retention software and loyalty management solutions today…
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Today, in a marketing context, "video" can mean any number of things: platform-specific social campaigns, pre-roll ads, product tutorials, user-generated content, sponsored collaborations, and on and on. A tidal wave of video content floods…
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If you’ve ever seen the candy factory scene in I Love Lucy, you can get an idea of how marketers feel trying to create, distribute and share branded content at top speed in a rapidly changing marketplace. (If you haven’t seen the episode,…
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As per the latest social media statistics, 4.20 billion people use social media. A whopping number, isn’t it?  This means, in order to grow your business, you need to connect with your target audience on social media. But simply…
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The nation’s #1 multifamily creative agency identifies the top marketing strategies for the industry. It can be difficult to know which social media platforms and trends to pay attention to and which ones to ignore. Envida, the nation’s…
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To build authentic buying experiences, it is now time for marketers to capitalize on user generated reviews and user generated content to drive deeper customer journeys, Damien Mahoney, Co-founder and CEO at Stackla comments on some of…
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With 85% of consumers feeling that brands bear responsibility for ensuring their ads run adjacent to content that is safe (DV/Harris Poll), following a year of social disruption involving a divisive presidential election, racial injustice,…
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Bazaarvoice adds Curalate’s leading visual commerce solutions to its global network of Retailers, Brands, and Consumers Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, has announced…
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As network of clients sees an 20% year-over-year increase in online orders since the beginning of 2020, Bazaarvoice highlights how user-generated content, social commerce, and brand advocacy are critical to e-commerce success…
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If I were to get brand advertisers in a room and ask them about their three biggest advertising nightmares, chances are most of them would say ad fraud, brand safety and lack of transparency. Digital advertising, particularly in the…
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User-generated content is the pool of photos that customers take to post on social media for reference. Through these compositions, they want to display, not write, how they feel about a product. By and large, these visuals capture happy…
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New solutions provide actionable recommendations, powerful reporting to help brands and retailers understand what consumers are saying about their products Bazaarvoice, Inc., the leading provider of product reviews and user-generated…
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43 Percent of Consumers Plan to Kick off Holiday Shopping Before Black Friday, over Half Want It to Be More Convenient. Bazaarvoice, Inc., the provider of product reviews and user-generated content (UGC) solutions, announced the results…
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Given the recent news that Pinterest has hired its first COO as part of its plans to launch a public offering, it’s an exciting time for user-generated content (UGC). Pinterest is a living example of the increasing power of UGC, having been…
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Consumers in Asia-Pacific are avid video watchers. On average, they’re spending some 100 minutes a day consuming online video content, which is, in turn, propelling forward the industry to reach US$35 billion by 2021. Advertisers,…
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