Browsing Tag

Webinar

Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing

The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I often relate to that impressive 'Lion' factor in content marketing too! Do you? How do you measure the performance of your content, and how often? To find answers, you have to be a lion in your B2B marketing strategy yourself. Isn't it!!! Do Enterprise Decision Makers Actually Consume B2B Content? Powerful content can accelerate not just your marketing efforts, but also add more teeth to your sales. With the coming of age for ABM…

How to Be Less Boring at Your Next Webinar

Although webinars have been around for a while, their popularity has only continued to grow – the market is poised to approach $1 billion in the next decade. This is mainly due to the fact that they’re such an effective marketing tool. A webinar gives you a conversation at scale, which no other platform can deliver. And yet, webinars aren’t always treated with the attention they deserve and sometimes come across as overly scripted or just plain boring. The challenge for webinar hosts is making their presentations more…

Four Takeaways From Last Week’s Webinar World

Last week, marketers from around the world gathered at the Westin St. Francis in San Francisco’s Union Square to learn more about the increasing role of webinars in digital marketing. The second annual Webinar World, hosted by On24, featured keynotes by executives from On24, Forrester, Gimlet Media, Heinz Marketing, and TOPO Inc, and breakout sessions focused on webinar best practices, marketing strategy, and webinar execution. Here were some major takeaways from the event -- Webinars Can Play A Role At Each Stage Of The…

Webinar: Will your Media Company Thrive in the Over-the-Top Revolution?

Industry Experts from Frost & Sullivan Would Host An Interactive Briefing on the Future of the Media Industry and the Over-The-Top Business Strategies That Should Be Considered Leading growth partnership company, Frost & Sullivan, has announced that it will host a live, complimentary Growth Innovation Leadership (GIL) briefing titled, "Over-the-Top Business Strategies for Media Companies - Are You Prepared?", on 15 March 2018, at 9:30 AM EST. As OTT video goes mainstream, it keeps content distributors awake,…

Merkle to Host Webinar with Adobe on Remarketing Standards

The Webinar by Merkle Will Cover Best Practices and Examples of How Some Brands Successfully Automate Responses to Online Behavior and Deliver Timely, Contextually Relevant Messages Across Channels Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar with Adobe titled Remarketing Best Practices. This webinar will feature Jose Cebrian, SVP, digital messaging at Merkle and Jeremy Finch, Product Marketing Manager for Adobe Campaign, part of Adobe Marketing…

The Great Gate Debate

To gate or not to gate, that is the question. It’s an argument as old as time. Or at least as old as digital marketing. For many years, the standard arrangement between companies and prospects was that companies would give you a valuable piece of content in exchange for some basic contact and/or demographic information. The “registration form” became an expected, and occasionally feared, part of the bargain. Once you filled out the form, you knew you were signing up for a bombardment of emails and phone calls. It was the…

ON24 Grows New Bookings by More Than 50% YoY for an Unprecedented Fourth Quarter

More Than 2,000 Businesses Use ON24 To Engage Customers And Prospects And Transform Engagement Into Revenue With more than 70 percent of marketers prioritizing lead quality over quantity, businesses are putting data-driven, engaging webinars at the core of their demand generation strategy. As a result, over 850 new and expanded accounts turned to ON24 to engage and convert prospects into lifetime customers through the company's marketing platform. "With the rise of the data-driven marketer, the marketing…