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Creating a Targeted Campaign Using Video

Imagine, for a moment, a world in which reality corresponds to your deepest desires almost as soon as you start entertaining them. Something along the lines of getting back home from work while cursing your car dealer and, suddenly, your digital device starts displaying video content featuring links to corresponding competitive solutions. You decide to dismiss it as a fluke or a figment of your imagination, so you try to cure exhaustion by watching a favorite TV show and dreaming of crunchy pizza when, all of a sudden, the…

The Benefits of Empowering Agents to Go Omni-Digital

This article is co-authored by Julien Rio and Cédric Blum Agents are the heartbeats of contact centers and Customer Service departments: the quality of Customer Service and Customers’ Satisfaction heavily depends on their skills, motivation, and ability to solve customers’ problems. 66% of consumers say their experience with agents impacted their impression of the brand. Thus, companies are now empowering agents to go Omni-digital. To adapt to changing Customers’ Expectations, companies are progressively moving to…

4 Ways to Improve Customer Engagement Across All Channels

No matter what industry you’re in, you likely have this problem: capturing your audience’s attention for more than a few seconds. But beyond that, you also want to engage your customers. Get them feeling more invested in your brand. In an era where consumers are exposed to up to 10,000 brand messages a day, it’s become understandably difficult to elbow in for more than a nanosecond. So, how can you engage your customers no matter what the channel? The right technology, paired with savvy strategy, is all you need.…

CDO’s 5 Must-Have Features in a Headless CMS

When you’re in charge of the transformational role of marketing technology in an enterprise, as Chief Digital Officers (CDOs) are, any new solution needs to be flexible. For this reason, the API-first structure of headless CMS often makes it onto the CDO’s shortlist. The three main priorities of a CDO, according to survey data, are: Unifying the digital agenda Handling legacy IT systems Bridging the talent gap While a CMS is only part of the puzzle, it is one that sits in the intersection of all three…

Marketers Should Source the Magic of AI in the Holiday Season

This time of year, marketers find the most success when they leverage knowledge about their customers; where they prefer to shop, what deals they’re looking for, whether they plan to buy gifts in-store or online. Unfortunately, 64 percent of shoppers feel as though retailers don’t truly know them. Santa faces a similar problem — with billions of children in the world, how can he possibly keep track of everyone’s wish lists? The good news for Santa, and retailer marketers alike, is there’s a solution to this problem.…

Top Seven MarTech Trends of 2018

From Kendall Jenner to Colin Kaepernick, 2018 was an eventful year of controversial marketing campaigns. No doubt you’ve seen a handful of best and worst marketing campaigns of 2018 round-ups already. And now that it’s 2019, we’ll start seeing predictions for the year. But before we move on to those articles, let’s recap the biggest marketing tech trends of 2018. Read More: Top MarTech Series Guest Posts of 2018 Top Marketing Technology Trends         The landscape just keeps growing, and consolidation isn’t happening –…

7 Essential Success Tips for Young Entrepreneurs

Have you ever thought that you are not meant for this provincial life? That you want to soar across the sky with your big dreams? Nothing should stop you from you and your hunger for success. If you have a great entrepreneurial spirit then you are in the right place. Because we are counting down the top five ways on you can be a successful entrepreneur in your teens. These are your basic guidelines for standing out in the business world and make your mark. If you feel excited about your dreams and have a solid idea in…

The Truth in Mobile Programmatic – ATS London 2018

At ATS London, Jodie Collins, MD, Re/Digital, moderated a panel discussion about the developments in mobile programmatic and what the future holds for the channel. Collins was joined by Andrew Buckman, EMEA MD, Sublime; Shalom Michaeli, Director Publisher Development, Europe, Fyber; and Kristen Kelly, EVP, Publicis Media Precision, EMEA, Publicis Media. Emma Newman, VP, UK, PubMatic reviews the discussion and offers her thoughts on the state of mobile programmatic.  Today’s consumers prefer to engage with online content…

Video Marketing Trends and Forecasts for 2019

2018 was an exciting year for Video Marketing as we saw Facebook Video watching trends rise, Google provides video carousels on search pages and every social algorithm fully embrace the rise of video above all other visuals for businesses and brands. In 2019, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform?…

2019 Resolution: Fix Integrated MarTech Once and for All

As a marketer, if you felt like 2018 was a tough year for you, you’re not alone. Marketing has grown exponentially more complex in recent years, and the demands of practitioners — from marketing managers to CMOs — have ballooned just as exponentially. Marketers are overwhelmed, and with good reason. A one size fits all approach to each marketing channel is far from the reality. There simply isn’t a solitary solution that resolves the myriad of marketing challenges, which raises the question, what’s next for Marketing…

Who Owns Your Glassdoor Rating?

The unemployment rate in the US currently stands at 3.7 percent, the lowest since 1969 according to the Bureau of Labor Statistics. Across the country, businesses are struggling to fill positions, especially in industries like manufacturing, tech and healthcare. This has naturally led to a job market where prospective candidates enjoy a disproportionate share of the power dynamic. Employers are competing for qualified talent, and job seekers have more options and leverage than they did even just a few years ago.…

Rethinking Site Navigation with Chatbots

How many clicks does it take to find the right information on a website? Tons of clicks equals tons of friction, and we all know friction is bad for business. Users give up pretty quickly if they have to search for answers, which is causing a resurgence of chatbots. These pre-programmed helpers operate like friendly little genies — delivering the content a user wishes at their command. A chatbot provides a direct portal to the desired information instead. Read More: Chatbots Are the New HR Managers Not all chatbots…

How Mobile Apps Are Revolutionizing the Future of E-Learning

Food, groceries, beauty care, shopping, transportation, banking —  there's an app for everything out there. Apps make our life so convenient that imagining a single day without them seems like a nightmare. What's more, apps have even been introduced in the field of learning. The traditional mindset of learning is changing with a boom in the corporate and business sector. Be it schools or corporate sectors, the current generation is tech-savvy and even institutions and organizations are adopting smart technologies in…

Tips and Best Practices for Building Your Web Presence

Choose the Right Domain Name Choosing the right domain can be one of the quickest steps to getting online, but make sure you take a moment to make the right selection. Having a URL that is short, simple and easy to say and understand aloud is critical. To that end, avoid punctuation, unnatural abbreviations or phrases. Keeping your domain name as close as you can to your business name helps. And don’t forget to spend time online looking for businesses and sites with similar domain names and adjust yours, if needed, to avoid…

Build, Borrow or Buy: Analytics Enablement for In-House Marketers

Few companies are achieving advanced marketing analytics at scale despite the benefits of doing so. Analytics should offer the prospect of improved efficiency and effectiveness in demand generation management. The dream of profitable growth for a company is potentially in reach with an analytics culture that drives both tactical and strategic decision-making. What then is holding companies back? Why isn’t analytics a core internal function at more organizations? Many other marketing services have moved or are moving…

GDPR — Six Months and Counting

As 2018 comes to a close, most companies, firms, and agencies which participate in data collection are undoubtedly aware of GDPR and have probably taken some measures to comply with new data protection rules. However, Thomas’ key questions and answers may provide even more security and awareness to all data collectors wanting to know more about what GDPR actually means to them six months in. Fast Facts The What GDPR defined ‘personal data’ as any information that can be associated with an identifiable person. These…

Beyond Digital Transformation: Why the Customer Will Truly Be the Focus of 2019

There’s no denying that the motivating imperative driving every boardroom conversation is digital transformation. After all, we know from daily evidence that the promised digital disruption coming to every industry is already here, and it is accelerating faster than ever. The CEO’s role, along with every leader supporting her mission, is to ensure their organization will not just survive the digital era but rather thrive in it and win. In this digital transformation journey, we are now entering an era where the focus…

Power of the Managed Service

The digital advertising industry is facing serious challenges as we enter the final months of 2018. Never before has distrust on all sides pervaded our industry to such an extent, with questions about how every element in the chain is making money, where ads are appearing and whether they are actually viewable. The ANA report in the USA tipped many clients into deciding that they were no longer sure of the value or transparency of their agency. Recently, it was reported that 64% of brands in the US now have some form of…

How Marketers Can Take Advantage of the Holiday Slowdown

December is a notoriously tough month for workplace productivity. And with the holidays rapidly approaching, it can be tempting to relax your marketing technology efforts, but in doing so can put your company at risk of falling behind in the new year. Instead, here are some tips for making the most out of your December: Focus on Building Relationships Just like family and friends, clients like to know their agency is thinking of them at this time of year. Sending creative holiday gifts can improve client retention and…

How to Harness Consumer-Driven Marketing

The success of a brand lies firmly in the hands of the people who matter the most — the consumers. Business 101: the customer is always right — an obvious statement, but in a world dominated by social media coverage and an ever-more skeptical audience, this truth is now determining the future of marketing technology. Consumers have more power than ever to determine how a brand is perceived, for good or ill. Over the past 20 years, I’ve seen the advertising and marketing industries involved in more than a little…