Guest Authors

The Year that Changed the Creator Economy! Something happened during the pandemic, when we were all sitting home looking for ways to keep ourselves busy. TikTok took off, and it now arguably “owns” the creator economy. The platform didn’t…
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Data privacy. It's increasingly become a concern for customers, especially over the past year, with a 2021 study finding that 64 percent of consumers are more concerned about privacy than ever. There are significant risks of privacy…
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Even as more B2B companies prioritize account-based marketing (ABM) initiatives, the learning curve is steep. Newcomers haven’t matched the significant revenue gains that mature ABM practitioners achieve. This revelation, from results of…
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Every business today has access to data. But are they using it to optimise their results? Before relying on analytics for all or part of your strategic decision-making, it’s critical to implement suitable processes to ensure data flows…
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The pandemic wreaked havoc on businesses and customers alike. Companies were unable to rely on what had always worked for them, and customers were left with uncertainty about where their priorities should lie. This massive shift in the…
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Running a successful business is more than having a good idea. It’s about spotting new opportunities, adapting to evolved consumer priorities and continuously assessing performance. As such, many entrepreneurs need to switch up their…
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Consumer expectations for video entertainment are undergoing an immense evolution. While the pandemic has certainly played a role in driving up consumer expectations, the rapid proliferation -- and deep penetration -- of Smart and Connected…
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As advertisers know, today’s consumers expect instant gratification. From two-day shipping on ecommerce purchases to same-day grocery delivery, consumers want their ordered goods immediately. That’s why the rapid rise of voice technology…
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As markets become more saturated, it is critical for enterprises to implement competitive intelligence (CI) to empower better decision-making and execution. If you’re unfamiliar with CI, it is the process of capturing, analyzing, and acting…
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If you rest, you rot. And in the case of contemporary business, If you don’t adapt and innovate, you might just struggle. For those looking to jump on the next hot thing, today, we’ll be looking at why your business should start accepting…
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Organizations across every industry were forced to rethink operations in 2020, including how to save costs wherever possible. As a result, marketing budgets were often slashed, and brand awareness efforts took a backseat to other priorities…
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SEO and UX are typically handled by different teams and thought of as separate initiatives. At a surface level, it makes sense; one focuses on ensuring discoverability on search engines, while the other works to build a site that provides…
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In today’s digital world, new compliance demands for brand and regulatory requirements present a huge hurdle for marketing and creative teams to overcome. Here’s how teams can address these challenges with the proper tools. Every marketer…
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Contextual targeting has existed for over a decade, but it’s experiencing a revolution. The technology is getting more intuitive, creative and adaptive. Recent innovations in contextual involve connections between intelligence and adaptive…
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Fifty percent of consumers complain that their financial services provider doesn’t deliver a personalized experience when communicating with them. Clearly, this is a tremendous opportunity that fintech companies can seize. As today’s…
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Virality is important in B2B marketing due to the challenges with traditional methods of marketing which are dominated by B2C companies. In viral marketing, a company will aim to spread its message with the help of large numbers of online…
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Most brands are focusing on influencer marketing these days — and for good reason. The industry is worth roughly $14 billion and continues to grow each year. The best digital ad campaigns focus on authentic engagement, and influencers or…
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The ongoing wave of privacy-focused ad industry initiatives, driven by legislators and tech giants alike, has sparked a slew of commentary heralding the “return to contextual targeting.” And indeed, interest and investment in contextual…
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There are only upsides to using diverse voices in your audio advertising The events of the past several years have placed a newfound emphasis on diversity and inclusion for brands. Several high-profile police killings of black citizens,…
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The Covid-19 pandemic accelerated the use of programmatic messages being shared by pharmaceutical and healthcare organizations. With digital advertising spending in the healthcare and pharmaceutical industry rising to 9.53 billion dollars…
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