The holiday shopping season is officially in full swing and sales are expected to be up 4.1% in 2018 according to the …
6 Ways to Make 6-Second Ads Work Harder
About a year ago, Christopher Heine of AdWeek declared the fourth quarter of 2017 as, “The incubator phase of the …
Not Another Social Media Network
Who likes the idea of image-based searches? (cautiously raises hand) You snap a picture of an item and a new …
The Future of AI: Are Jobs Under Threat?
Technology has greatly increased especially in this 21st century. This implies that human efforts are used less as computers are …
In the Era of the Digital Customer Journey, Consistency is Key
The birth of online shopping occurred in 1994 when one customer made history by purchasing a CD via the Internet. …
Four Bot-User Interactions You Should Consider Before Launching an Infant Chatbot
Well, We Weren’t Expecting That! During her recent London Fashion week catwalk show, Victoria Beckham got more than she bargained …
Prediction Series 2019: Six Trends Shaking up Customer Care in 2019
As 2018 comes to a close, it’s time to reflect upon this year’s Customer Care industry highlights, and to think …
Making Better Decisions with the Right Data
We’ve long-known that data is a marketer’s most valuable resource, many calling it the new oil. Companies are allocating billions …
Account-Based Marketing vs. Inbound Approach: 7 Differences to Keep in Mind
Is there a middle way to deal with the two marketing approaches? Many marketers believe that the two approaches cannot …
Measuring Success in Social Media for Public Sector Agencies — Is Sentiment Everything?
The Return On Investment (ROI) of a campaign is typically measured from percentage increase in revenue for commercial organizations that …
5 Digital Marketing Myths Debunked
Digital marketing has become just “marketing” — it’s the norm for modern businesses, while traditional marketing, although still present and …
Real-Time Marketing Is a Necessity, Not a Luxury, for Creating a Lasting Emotional Connection with Your Customer
The ability to see, understand and respond to consumer actions in near-real time is a fundamental necessity for today’s marketers. …
People-Based Marketing is Missing a Critical Element: Accurate Data
Advertising Week in New York sparked a lot of buzz about “people-based marketing.” In fact, it was a central theme …
Does Your Website Really Need a Chatbot?
A chatbot is a piece of computer software developed for the purpose of conducting a conversation in a natural language …
The Future Is Personal: Marketing Automation’s Crucial Role in Helping Universities to Attract Students
UCAS’ 2017 End of Cycle Report found that last year, the number of university applicants in the United Kingdom continued …
5 Restaurant Marketing Hacks You Can Benefit From Today
Restaurants like to think that great food and ambiance are all that’s needed to sell their experience. However, getting that …
Why Marathon Clients Run Umbraco CMS
Liberty Tax Services was fed up. The tax preparation company, with over 4,300 offices in the United States and Canada, …
Ready to Hire a PR Agency? Here’s How to Sell It to Your CEO
As the marketing leader at a growing SaaS business, you have influence over your marketing budget — but dollars are …
Can AI Save Digital Advertising?
Advanced AI may prove to be the thing that saves digital advertising. Right now, brands don’t trust publishers and consumers …
Navigating Fragmentation: The Steps CMOs Are Taking to Drive Success
The landscape in which CMOs operate today differs significantly from 10 or even five years ago. Marketing leaders now face …