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Introduction: When a business is in its fledgling stages, it’s mission critical that no marketing spend is wasted and each dollar assists in driving customers. But to ensure their marketing efforts are actually moving the needle, startups…
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It's officially that time of the year again when retailers jump into holiday mode, which means the time for marketers to start thinking about how to best personalize their seasonal campaigns is NOW! As international consulting company,…
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2022 was a bumpy year for growth, and 2023 will likely continue to challenge businesses in every sector. In my first article (link below), I discussed how companies will begin evolving organizational structure, processes, and customer…
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The creator economy is a phenomenon that has vastly grown to dominate the market in recent years. In fact, a recent report found that influencer marketing alone is expected to expand to approximately $16.4 billion by the end of 2022.…
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As every industry braces for the challenges of the year ahead, new trends are set to rise as technology innovates faster than ever. From overcoming the anticipated economic slowdown to applying advancements of AI in marketing to leveraging…
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It’s no secret that third party data (3P) is under pressure. Many marketers have tested data sources over the years, and overwhelmingly 1P data has proven more valuable than 3P data by a considerable margin.  Even before the threat of…
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We are not first to the punch here, but Applovin wants a piece of the Unity pie. Even here in Beatgrid’s Netherlands headquarters, this story has rumbled on, and the knock-on effects across tech will be far-reaching. This is a piece of…
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The infinite monkey theorem posits that if a monkey sits at a typewriter for an infinite amount of time, it’ll supposedly end up writing all the great works of literature. While it’s an interesting thought experiment, it has no practical…
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Whether retailers are grappling with the implications of economic uncertainty, the frustration of persistent supply-chain constraints, or the challenge of attracting and retaining talent, it’s clear that many companies face significant…
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Measuring, analysing and acting on the data gathered during your email marketing is vital if you are to prove how your channel is performing in comparison to others within the marketing stack. Email can deliver all kinds of sophisticated…
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You may already be using IVR (interactive voice response) to route calls to specific departments, to cut down on waiting times, and even to deal with simple inquiries to your call center or office. However, if you are only using it for…
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Digital trends like the metaverse are new and exciting. It’s no wonder many retailers are clamoring to be first-adopters in the latest digital spaces. However, when you are chasing bleeding-edge technology trends, you may lose sight of…
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Things haven’t been easy for marketers lately. With a post-pandemic recovery being much slower than some predicted, coupled with a struggling global economy, it's no wonder results haven’t been great for many organizations. It's easy to…
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Smart TV’s (aka, Connected TVs) are everywhere and what viewers are doing with them is even smarter: shaping their television viewing around their preferences in ways they never could with linear-only sets. So advertising also needs to be…
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Data plays a key role in ecommerce. Product data feeds provide all the essential information about your business's online product offerings. There are many places to send this data, but the struggle is real for many ecommerce marketers who…
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With many companies now preparing for the coming storm of an economic recession, the need for budget cuts has become a top priority across multiple industries. Knowing which expenditures to cut and which to keep can make for some tough but…
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Digital advertising has come a long way since AT&T purchased the first online banner ad in 1994. Pay-per-click (PPC) ads have since emerged to become firm favourites of brand marketers and mobile advertising exploded courtesy of the…
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Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Now, the emergence of social commerce is setting the scene for a new dawn of…
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Let's look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? Marketing Technology News: MarTech Interview with Liz Carter, CMO at…
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In a digital world, where everything is driven by technology, verifying the effectiveness of the marketing initiatives, with numbers as proof of success, is the foremost priority of a marketing agency. This numbers-driven management method…
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