No matter what industry you’re in, you likely have this problem: capturing your audience’s attention for more than a few …
CDO’s 5 Must-Have Features in a Headless CMS
When you’re in charge of the transformational role of marketing technology in an enterprise, as Chief Digital Officers (CDOs) are, any new …
Marketers Should Source the Magic of AI in the Holiday Season
This time of year, marketers find the most success when they leverage knowledge about their customers; where they prefer to …
Top Seven MarTech Trends of 2018
From Kendall Jenner to Colin Kaepernick, 2018 was an eventful year of controversial marketing campaigns. No doubt you’ve seen a …
7 Essential Success Tips for Young Entrepreneurs
Have you ever thought that you are not meant for this provincial life? That you want to soar across the …
The Truth in Mobile Programmatic – ATS London 2018
At ATS London, Jodie Collins, MD, Re/Digital, moderated a panel discussion about the developments in mobile programmatic and what the …
Video Marketing Trends and Forecasts for 2019
2018 was an exciting year for Video Marketing as we saw Facebook Video watching trends rise, Google provides video carousels …
2019 Resolution: Fix Integrated MarTech Once and for All
As a marketer, if you felt like 2018 was a tough year for you, you’re not alone. Marketing has grown …
Who Owns Your Glassdoor Rating?
The unemployment rate in the US currently stands at 3.7 percent, the lowest since 1969 according to the Bureau of …
Rethinking Site Navigation with Chatbots
How many clicks does it take to find the right information on a website? Tons of clicks equals tons of …
How Mobile Apps Are Revolutionizing the Future of E-Learning
Food, groceries, beauty care, shopping, transportation, banking — there’s an app for everything out there. Apps make our life so …
Tips and Best Practices for Building Your Web Presence
Choose the Right Domain Name Choosing the right domain can be one of the quickest steps to getting online, but …
Build, Borrow or Buy: Analytics Enablement for In-House Marketers
Few companies are achieving advanced marketing analytics at scale despite the benefits of doing so. Analytics should offer the prospect of …
GDPR — Six Months and Counting
As 2018 comes to a close, most companies, firms, and agencies which participate in data collection are undoubtedly aware of …
Beyond Digital Transformation: Why the Customer Will Truly Be the Focus of 2019
There’s no denying that the motivating imperative driving every boardroom conversation is digital transformation. After all, we know from daily …
Power of the Managed Service
The digital advertising industry is facing serious challenges as we enter the final months of 2018. Never before has distrust …
How Marketers Can Take Advantage of the Holiday Slowdown
December is a notoriously tough month for workplace productivity. And with the holidays rapidly approaching, it can be tempting to …
How to Harness Consumer-Driven Marketing
The success of a brand lies firmly in the hands of the people who matter the most — the consumers. …
5 Strategies to Boost Online Post-Holiday Sales
The holiday season may be over, but customers are still in the mood to buy products, with gift cards and …
How Media Buyers Can Get More Bang from Their Influencer Video Buck
When Google reported that seven out of ten millennials relate more to YouTube influencers than traditional celebrities, they were foreshadowing the rise …