Guest Authors

With Augmented Reality taking over marketing strategies worldwide, it seems that this digital integration with the physical world is going to change how we understand or accept digitalization. The marketing sector has been increasingly…
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COVID-19 forced consumers into the digital world like never before. Global online content consumption doubled in 2020, with American e-commerce spending increasing 32.4% from 2019. Last spring businesses scrambled to adjust to this…
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Connected TV (CTV) and Mobile Apps remain the fastest-growing channels for programmatic advertising even as ad fraud eats roughly 25% of spend, according to recent Pixalate estimates. The continued lack of transparency in CTV and mobile…
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“Jack” says he was framed. This political refugee from the former Soviet Union ended up spending 180 days in jail and is stuck with a felony sex offender record for the rest of his life. When Jack told Wired Magazine his story back in 2004,…
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Recently, Google announced its decision to stop supporting cookies on its Google Chrome browser. Naturally, the marketing world was shaken by this announcement, since many of us rely on cookies for valuable data and insights about our…
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A lot of time, money, effort and technology goes into marketing things to people. Or trying to at least. The problem is, a lot of stuff gets in the way of that ambition when it comes to programmatic advertising, which accounts for around…
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Who owns customer experience (CX) at your org? If you’re among the rare few, you may have a Chief Customer Experience Officer sitting at the table. But if you’re like most enterprises, CX has multiple owners, each tasked with curating it…
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As a marketer, how would you react if you learned that the money you’re spending on digital advertising every year isn’t generating any engagement from humans whatsoever, but actually attracting automated bots? And what if you learned that…
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For businesses that have operated with personal data as their bedrock, recent developments that have contributed to the demise of the cookie have been understandably earth-shaking. Due to heightened privacy-led restrictions, identifiers as…
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Business today has a seemingly insatiable appetite for content. But is everyone aligned to ensure that the content is valuable and produces the desired impact? We recently released our annual creative management report which highlighted…
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Today’s marketers know how challenging it is to attract and engage consumers in a climate where consumers are interacting with brands on multiple platforms every day. And, since new research shows that consumers’ attention spans are…
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In a way, it is a “happy problem” — COVID-19 vaccine supply may be greater than demand. On the other hand, it’s a shame. Vaccine administration has declined by approximately 38% since its peak in April, reports The New York Times. Our…
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My employees are my number one customer — that’s my mantra. But that doesn’t mean customers come second. In fact, the idea of treating your employees like you treat your customers is foundational to delivering an excellent customer…
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Overly long ad breaks that interrupt audio content with repetitive ads will soon be a thing of the past. Conversational marketing technology is introducing a model that can better benefit audio publishers, advertisers, and consumers alike.…
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The area for how companies distribute content to consumers in addition to the way they acquire consent to use personal data is evolving before our eyes. Apple, manufacturer of the iPhone and iPad, recently announced significant changes to…
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When the COVID-19 pandemic struck, video streaming skyrocketed as populations around the globe sheltered at home. The mass consumption of internet-delivered over-the-top (OTT) media wasn’t just a fad, though. As of year-end 2020, video…
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As far as the public’s attitude to the business of digital marketing is concerned, the news only seems to get worse. In fact, we probably can’t call it news anymore, but just one more confirmation that consumers aren’t happy and real change…
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In the post-Covid era, organizations are recalibrating their marketing strategies to make better use of data and analytics to stay ahead of the competition. Increasingly, it is the Chief Marketing Officer (CMO) who has to take the lead to…
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We’re now one year on from the ‘great home-working shift’ and in that time, much has been made about the accelerated digital transformation businesses have had to embrace, and how this might negatively impact a dispersed workforce. But has…
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Where do you start with virtual event strategy and planning? How do you select the right event technology for your brand? How do you develop an effective promotional plan? How do you capitalize on the event to maximum ROI? And how do you…
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