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Planning for their Arrival: 8 Tips for Successful Marketing and Sales Onboarding By Luke Sheppard

The post-pandemic economic recovery view is now beginning to come into focus. According to the U.S. Federal Reserve, the jobless rate will fall to 4.5% this year (from 6.2% as of February 2021) and 2.7 million people will re-enter the workforce within the next year. How these people are onboarded into their new roles has the potential to have a big impact on our economic recovery rate. Consider this. If you run a small business with 100 employees, that means you’re likely to hire two new employees in the next year (the…

Benefits Of Simulator Programs In Today’s Business Environment

We are starting to see an increase in simulators in the corporate training arena. HR and other departments and general management, including marketing and sales teams are recognizing the benefits of incorporating a realistic, risk-free experience into their organization-wide employee training programs. While the goal of any corporate training simulator is to educate or train employees, the gamification of the program helps reinforce the lessons through a fun environment. Marketing Technology News: MarTech Interview with…

Top Martech Funding (in the news) From Q1 of 2021!

The pandemic-driven environment has taught us a lot of things, and it has completely transformed the business landscape. We have seen an emergence of digital media business models. The funding data from the Q1 2021 will substantiate this as venture Capitalists see pretty good investment opportunities in MarTech and AdTech precisely. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… One reason for the growth of MarTech and AdTech is the level of…

Publishers Have Nothing To Fear From Automated Content

Video was supposed to be the savior of the digital publishing industry. It still can be, just not in the way we all expected. Instead of piles of capital, pricey talent, and expensive production operations this time around, breakthroughs in AI and editorial automation will bring about a video renaissance. Marketing Technology News: MarTech Series Interview with Bichoï Bastha, Chief Revenue and Business Officer, Dailymotion Think back to the mid-2010s (not so long ago - yet so long ago) - venture funding was pouring…

How Artificial Intelligence Supports Inclusive Hiring Across Marketing, Sales and Tech

Are the days of the traditional job search – resumes, phone calls, in-person interviews, and handwritten “thank you” notes – over? Like many business practices over the past year, the job search and hiring process have been disrupted. While some aspects, especially for the candidate, may never change, much of how we match the right candidate to the right role is progressing – and that is a good thing. In a recent academic study, 36% of Asian and African American students between the ages of 18 and 25 said that they have…

Intelligence Is The Game-Changer

The transition from physical to virtual in the event landscape in the pandemic year has led to numerous advantages for all event stakeholders at every point in time. The primary reason behind this has been the integration of the intelligence tools on the virtual event platform, which have helped redefine the platform structure and highlight all the benefits that can be derived from the virtual platform. Marketing Technology News: The Critical Importance Of Leadership For Agile To Work Here are a few examples of how…

Top Digital Marketing Platforms From Around The World To Help You Change Your Game

Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace As the pandemic stuck, businesses that never wanted to go digital have undergone a digital shift. Today, every business wants to go digital because if it doesn’t, it is…

The Critical Importance Of Leadership For Agile To Work

For years, Agile strategies have favored self-organizing, collaborative teams, yet without clear strategic direction from team leaders, many Agile transformations fail, write Philippa Fewell and Cliff Berg, co-founders of Agile 2. You’ve decided to create an innovative new product, or perhaps you just need to respond to market changes more rapidly, and you believe an Agile strategy will get you there. You hire the requisite Agile coaches and engage them to implement a combination of various frameworks and “best practices”…

Maximizing The Value Of Data With Encrypted Learning

Competitors in any sector are extremely protective of their data for many reasons — among them competitive advantage and brand reputation. The pressing need to safeguard data at all costs can make collaboration between companies impossible. And why would any business want to collaborate with another? The obvious allure is to further enrich first-party data models. If financial services companies could work with external data sources, such as major retailers, in a secure and trusted way they could derive enormously…

Refocus Your Omnichannel Acquisition Efforts On Quickly Qualifying Shoppers

If you’re responsible for customer acquisition across all channels —  e-commerce, chat, SMS, telesales, in-store —  your daily feed is almost certainly spoon-feeding you business advice about tools, technologies and resolutions for 2021 to maximize customer engagement. However, there is a universal problem that faces all acquisition marketers, which is balancing the yin-yang relationship between maximizing revenue/sales and customer experiences. The two often clash on a fundamental level, indirectly and directly muddling…

Landing Page Best Practices That Will Increase Conversions

Your ads all aim to get leads to click through to the landing page, and then the landing page has to achieve the crucial task of getting the visitor to complete the desired action. Whether it’s signing up for your email list, downloading an ebook, or registering for an upcoming event, your landing page has a specific job to do. But not every landing page is up to the task. We’ve all been on the receiving end of a landing page that’s so off-putting that we click away again immediately, but you wouldn’t like to think…

Rebranding A SaaS In The Age Of Crisis

The SaaS industry had its first touch with a herculean crisis as the COVID-19 pandemic spread through like wildfire across the globe in 2020. The industry was in a nascent stage during the last recession in 2007-2009 and when the pandemic struck most leading firms in the industry did not have any crisis protocol to fall back upon. For some firms, the challenge became enormous, as many of their client's budgets got drastically reduced while prospects delayed their purchase decisions. However, not everything went downhill as…

Why Affiliate Marketers Need Ad Tracking Innovation Now

Affiliate marketing spend is expected to reach $8.2 billion by 2022 in the US alone (source). Yet, the affiliate advertising tracking technology that exists today is legacy tech, built a decade ago. As more advertisers and publishers turn to alternative advertising inventory to diversify their traffic and revenue from the big four platforms (Google, Amazon, Facebook, Apple – GAFA), it will become more critical that the advertising tracking technology available reflects today's affiliate ecosystem. Marketing Technology…

What Technologies and Consistencies Should Lead every Tech Employer’s Management Measures?

The work from home era has added a new degree of complexity to daily working life, requiring employees to adapt to both the pros and cons associated with remote work. This transition came at a time when the international working landscape – in which skills and expertise are shared across borders – had already increased the need for a globally consistent employee experience. As a result, benefits have become more important than ever, eliciting greater employee loyalty than job role, colleagues or organizational culture.…

Raise Your Voice And Choose To Challenge

To me, this year’s core International Women’s Day theme means finding your voice and summoning up the courage to speak and act for equality. It’s about not accepting the status quo or trying to fit ourselves into outdated models of work or gender roles. We need to challenge the structures that exist today because they were not built for equality. They were not built with our voices and experiences in mind. We need to use our voices to build new structures, new ways of working and new ways of thinking that reflect the values…

Voice Data Is The Secret Advantage Businesses Didn’t Know They Had

Customer data is invaluable to businesses – it always has been and always will be. However, the true value of data did not become apparent overnight. There was a time when organizations thought that all they needed to do was implement a customer service phone line and call it a day. Agents would then answer questions and resolve problems whenever customers dialed in. It was a pretty simple process, but it did not yield actionable insights that could be utilized in providing superior service to future callers. In other words,…

Leveraging the Four Voices of your Measurement Strategy

Is your team on track to be successful?  If your boss, board or team member asked you this question, how would you respond? Would you be able to provide an immediate and confident answer backed by data?  If you find it difficult to quickly answer this question clearly, concisely and confidently, you’re not alone.  Most organizations have no system in place to measure how well their teams are doing, or the systems they do have are poor and incomplete.  You can’t manage effectively if you don’t know what to measure, and…

Building a Culture of Continuous Learning for All: Why It’s Crucial and How to Do It

The year 2020 has changed the way we communicate, the way we learn, and the way we conduct business, even sales and marketing! Businesses that could quickly pivot following COVID-19 were able to thrive while others had to wrap up their operations. A common theme with the businesses that pivoted was their ability to be agile, nimble, and resilient. But how do you build an agile and nimble organization? You do so by building a culture of continuous learning. Marketing Technology News: McAfee Announces Sale Of Enterprise…

5 Steps to Improve Diversity Training in Sales, Marketing And Tech Through 2021

Diversity training has been growing in importance over the past few years. But are these programs making a difference to company culture? The world has become smaller—due to better communication technology and the recent pandemic—which has made cultural understanding more necessary than ever before. Inclusion and diversity now need to be incorporated into employee training and development programs for companies. But to be truly effective, companies need to understand why cultural diversity training is important for…

How Transferable Skills Can Help Future-Proof Your Marketing, Sales and Overall L&D Programs

It’s been over a year since the first cases of COVID-19 were first reported around the world, and in that time the world of work has changed in ways we couldn’t have previously imagined. Some industry sectors have been completely upended. Entire companies have shifted to remote models, some on a permanent basis. Calls for greater diversity and inclusion in the workplace have taken on new urgency and spurred organizations to examine outdated, biased hiring practices. An increasing number of employers such as Google, IBM, and…