Chief Marketing Officers (CMOs) have traditionally overseen communications, brand management, advertising and campaigns – and they still do. However, ongoing …
Not All AI Is Created Equal: Five Things to Consider When Building, Deploying and Testing Your Conversational AI Chatbot
Whether or not you realize it, AI has taken a powerful hold on the way people communicate with businesses. 85 …
Bringing Collaboration to the Midmarket
Content collaboration remains a relatively new process following the advent of cloud computing and storage. While for years, we have …
The Backlash-Proof Guide to Briefing Influencers
After another high-profile Instagram ASA ban, brands must learn to brief clearly and play by the rules to avoid grief …
Consumer Targeting: Using Purchasing Intent to Close the Deal
Using a consumer’s shopping behavior to drive personalized marketing is quickly moving to the forefront of marketing technology. Driving this …
The Top 5 “Recipes” That Give AI Projects a Higher Likelihood of Success
For artificial intelligence (AI) to enjoy continued success and uninterrupted investment, it should be less academic and more practical, less …
Three Tips for New CMOs Navigating the Digital Age
Everything I read states that the average lifespan of a CMO is anywhere between 2.5 to 3.5 years. As a …
Looking for a Quick AI Solution? A.C.T. Now!
AI is already changing the world. As consumers, we encounter AI every day, from customer service chatbots to smart Netflix …
Addressing the Future of Digital Media
The Journey to Making Digital Media a People-Based Advertising Marketplace by John Lee & Michael Connolly People-based advertising has been …
8 Reasons Why Good Content is the Key to High Conversion Rates
Growing your business is almost like playing a game of chess. You have to have a strategy and you have …
How Digital Technology Can Make a Sales Manager Ridiculously Successful
Many Outbound Sales Teams Have yet to Realize the Greatly Untapped Potential of Digital Omnichannel Technology Jane, an inside sales …
Don’t Be a Content Zombie: 4 Tips for Branded Halloween Videos
With Halloween around the corner, it’s crunch time for brands to capitalize on the billions of dollars that consumers spend …
Fortnite Beats Another Boss, The Android Store, On Way To Mobile Esports
Fortnite has conquered the game world since its launch last fall. Now it’s taking on the mobile app-store business, at …
The Next Evolution of Cross-Device Shopping
Our industry is witnessing a massive shift in consumer behavior — one that’s going to entirely reshape how marketers connect …
Is Omnichannel Sales Killing the Need for Sales Reps?
Enterprises have been eagerly deploying new digital sales technology for more than a decade. Customers can now purchase on websites, …
How to Stand Out in the Inbox During Seasonal Events
While working at his previous email marketing business, Mike recognized the challenge of data aggregation in the e-commerce space, launching …
CPQ: A Foundational Component of Digital Experience Platforms
In the 1990s, SAP campaigned for businesses to embrace enterprise resource planning systems to integrate and automate essential business processes. …
7 Tips for Boosting E-Commerce Sales with Live Chat
It’s 2018, and e-commerce is truly having a moment that is showing no signs of ending. Convenience, necessity, leisure, and …
Marketing Science Starts in Physics Class
Some of the most important lessons for programmatic advertising are taught in high school physics classes. It’s quite clear to …
Why Refrigerator TV Is the Next Cool Ad Opportunity
If you want to see the future of connected computing, check your fridge. Many prognosticators believe that the mobile era …