Guest Authors

With businesses and schools up and running, and mask mandates slowly being phased out, it’s easy to think the pandemic is behind us. But whether COVID-19 is on its last legs or not, one thing remains: its impact is lasting. From the rise…
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As more people lend their ears to audio content across a variety of platforms, consumer brands are increasingly focusing on sound, making audio logos a mainstay of their marketing strategies. Audio is fertile ground for connecting with…
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Television was and continues to be one of the biggest and most impactful advertising channels of the last 70 years, but it also wasn’t an open ecosystem for advertisers. High friction sales processes, complex media planning processes, and…
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Running a successful company comes with its share of risks. Nowadays, businesses need to contend with cybersecurity threats, the proliferation of new technology, challenges related to work-from-home arrangements, and so much more. While the…
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Mind reading isn’t just reserved for vampires, wizards and Professor X. B2B marketers can conquer this superpower too… to an extent. They can identify the thoughts of their audience, sense their interest, learn what they want and how to…
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Third-party cookies need little introduction. They follow us around the web as we figure out what we want to buy, then allow advertisers to promote these items to us when we go elsewhere online to consume content. The latest sneakers sit on…
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One of the truisms in sport is that the big names and the big money can usually be found at the top of the leagues. This applies to sponsorship deals as well as star players. In the NFL in 2019, the Dallas Cowboys generated $871 million in…
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The success of the open internet relies on one thing: trust. When consumers don’t understand how their data is being used, they lose confidence in the brands and sites with which they interact. As an industry, adtech has a duty to…
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Digital Marketing is an ever-evolving sector filled with regular innovations, valuable insights and constantly shifting parameters around personal data and audience targeting. Incorporating digital strategies can also have a powerful…
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Marketers across the globe are at an inflection point with how they use data. In 2021, an increase in machine learning, a shift away from using cookies and changes spurred by COVID-19 were just a few major factors forcing companies to seek…
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It was almost exactly two years ago to the day when the The World Health Organization first declared COVID-19 as a global pandemic. Four days later, on March 15th, state governments across the country began issuing lockdown orders. With the…
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A/B testing is the best way to know what works and what doesn’t when optimizing your app and website. Here are tips from Aaron Glazer, CEO of Taplytics, on how to run A/B tests that give you the evidence you need to confidently make changes…
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Marketers who hoped that their jobs would go back to “normal” as the pandemic subsides are discovering that a whole new normal is emerging, and the rules of the road aren’t quite settled. As per usual, the consumer is largely the driving…
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Regardless of your job title and position within the corporate ladder, chances are your professional role has evolved and transformed massively since the beginning of the pandemic. We’ve all been witnesses of the corporate disruption that…
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Too often, the customer service experience feels like companies are fighting against you. We’ve all seen this dynamic play out in our own lives as consumers: long hold times, slow responses from customer service reps, understaffing at call…
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After Google publicly announced its decision to “remove support for third-party cookies” in 2020, cookies, the extent to which internet activity can be tracked, and calls for regulations rose to dominate headlines. Spotlighted, after…
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Before diving into how Gen2 RPA is achieving homerun status by actually solving one of the major legacy problems of Gen1 RPA - the dreaded Broken Bot Syndrome - it’s important to cover a little bit of what separates Gen1 RPA from Gen2 RPA.…
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Influencer marketing has come a long way in a short period. Today, it has become an essential part of the marketing mix for a lot of brands. The COVID-19 pandemic changed consumer behaviour drastically and lockdowns forced people to stay…
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The New Year begins with expert insights and predictions across many industry sectors, with marketers forecasting what will stay and what will go in the coming months. According to McKinsey’s State of Fashion Report, retail trends that…
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We live in a world that is obsessed with results and measurement. Results matter because they are a very tangible measure of success. Importantly, they help drive important business decisions; it’s easier to defend input when you can point…
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