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    • MarTech Interview Series
      • MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
        MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
      • MarTech Interview with David Turner, CMO & Chief Customer Officer at Sidetrade
        MarTech Interview with David Turner, CMO at Sidetrade
      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
      • MarTech Interview with Parker Morse, Founder and CEO at H Code
        MarTech Interview with Parker Morse, Founder and CEO at H Code
      • MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
    • Tech Bytes
      • Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
      • TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
      • TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
    • Columnists
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • How to Engage and Connect With Your Online Audience in 2020
        How to Engage and Connect With Your Online Audience in 2020
      • Behind Brand Storytelling: What Makes Your Website Story Work
        Behind Brand Storytelling: What Makes Your Website Story Work
      • Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
        Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
      • Should You Trust SSAI in CTV Advertising?
        Should You Trust SSAI in CTV Advertising?
      • Predictions Series: Top 10 Trends in Digital Advertising in 2020
        Predictions Series: Top 10 Trends in Digital Advertising in 2020
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
  • MarTech Radar
    • MarTech RADAR
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Guest Authors

Video
Guest Authors, Video Marketing

Creating a Targeted Campaign Using Video

Imagine, for a moment, a world in which reality corresponds to your deepest desires almost as soon as you start …

MEME VideoOctober 31, 2019, 4:50 pmOctober 31, 2019 1 1758
The Benefits of Empowering Agents to Go Omni-Digital
Guest Authors

The Benefits of Empowering Agents to Go Omni-Digital

This article is co-authored by Julien Rio and Cédric Blum Agents are the heartbeats of contact centers and Customer Service …

Julien RioJune 24, 2019, 3:00 pmJune 24, 2019 2 933
4 Ways to Improve Customer Engagement Across All Channels
Guest Authors

4 Ways to Improve Customer Engagement Across All Channels

No matter what industry you’re in, you likely have this problem: capturing your audience’s attention for more than a few …

Susan GuilloryJanuary 18, 2019, 4:00 pmMay 21, 2019 0 1543
CDO’s 5 Must-Have Features in a Headless CMS
Guest Authors

CDO’s 5 Must-Have Features in a Headless CMS

When you’re in charge of the transformational role of marketing technology in an enterprise, as Chief Digital Officers (CDOs) are, any new …

Arjé KahnJanuary 17, 2019, 4:00 pmFebruary 19, 2019 0 1121
Guest Authors

Marketers Should Source the Magic of AI in the Holiday Season

This time of year, marketers find the most success when they leverage knowledge about their customers; where they prefer to …

Lou JordanoJanuary 16, 2019, 4:00 pmFebruary 19, 2019 0 968
Top Seven MarTech Trends of 2018
Guest Authors

Top Seven MarTech Trends of 2018

From Kendall Jenner to Colin Kaepernick, 2018 was an eventful year of controversial marketing campaigns. No doubt you’ve seen a …

Jennifer MulliganJanuary 16, 2019, 4:00 pmFebruary 19, 2019 0 1944
7 Essential Success Tips for Young Entrepreneurs
Guest Authors

7 Essential Success Tips for Young Entrepreneurs

Have you ever thought that you are not meant for this provincial life? That you want to soar across the …

Stepheny JonsonJanuary 15, 2019, 4:00 pmFebruary 19, 2019 1 1767
The Truth in Mobile Programmatic - ATS London 2018
Guest Authors

The Truth in Mobile Programmatic – ATS London 2018

At ATS London, Jodie Collins, MD, Re/Digital, moderated a panel discussion about the developments in mobile programmatic and what the …

Emma NewmanJanuary 15, 2019, 4:00 pmFebruary 19, 2019 0 2162
Video Marketing Trends and Forecasts for 2019
Guest Authors

Video Marketing Trends and Forecasts for 2019

2018 was an exciting year for Video Marketing as we saw Facebook Video watching trends rise, Google provides video carousels …

Yael KlassJanuary 14, 2019, 4:00 pmFebruary 19, 2019 11 9629
2019 Resolution: Fix Integrated MarTech Once and for All
Guest Authors

2019 Resolution: Fix Integrated MarTech Once and for All

As a marketer, if you felt like 2018 was a tough year for you, you’re not alone. Marketing has grown …

Yuval Ben-ItzhakJanuary 14, 2019, 4:00 pmFebruary 19, 2019 0 958
Who Owns Your Glassdoor Rating?
Guest Authors

Who Owns Your Glassdoor Rating?

The unemployment rate in the US currently stands at 3.7 percent, the lowest since 1969 according to the Bureau of …

Joelle KaufmanJanuary 11, 2019, 4:00 pmFebruary 19, 2019 0 1493
Rethinking Site Navigation with Chatbots
Guest Authors

Rethinking Site Navigation with Chatbots

How many clicks does it take to find the right information on a website? Tons of clicks equals tons of …

VivekJanuary 11, 2019, 4:00 pmFebruary 19, 2019 0 2028
How Mobile Apps Are Revolutionizing the Future of E-Learning
Guest Authors

How Mobile Apps Are Revolutionizing the Future of E-Learning

Food, groceries, beauty care, shopping, transportation, banking —  there’s an app for everything out there. Apps make our life so …

Yuvrajsinh VaghelaJanuary 10, 2019, 4:00 pmFebruary 19, 2019 6 3007
Tips and Best Practices for Building Your Web Presence
Guest Authors

Tips and Best Practices for Building Your Web Presence

Choose the Right Domain Name Choosing the right domain can be one of the quickest steps to getting online, but …

Suhaib ZaheerJanuary 10, 2019, 4:00 pmSeptember 9, 2019 1 1447
Build, Borrow or Buy: Analytics Enablement for In-House Marketers
Guest Authors

Build, Borrow or Buy: Analytics Enablement for In-House Marketers

Few companies are achieving advanced marketing analytics at scale despite the benefits of doing so. Analytics should offer the prospect of …

David DixonJanuary 9, 2019, 4:00 pmFebruary 19, 2019 2 1719
GDPR — Six Months and Counting
Guest Authors

GDPR — Six Months and Counting

As 2018 comes to a close, most companies, firms, and agencies which participate in data collection are undoubtedly aware of …

Jan ThomasJanuary 9, 2019, 4:00 pmFebruary 19, 2019 5 3075
Guest Authors

Beyond Digital Transformation: Why the Customer Will Truly Be the Focus of 2019

There’s no denying that the motivating imperative driving every boardroom conversation is digital transformation. After all, we know from daily …

Steve LucasJanuary 8, 2019, 5:00 pmFebruary 19, 2019 0 3914
Power of the Managed Service
Guest Authors

Power of the Managed Service

The digital advertising industry is facing serious challenges as we enter the final months of 2018. Never before has distrust …

Nick KingJanuary 8, 2019, 5:00 pmFebruary 19, 2019 0 889
How Marketers Can Take Advantage of the Holiday Slowdown
Guest Authors

How Marketers Can Take Advantage of the Holiday Slowdown

December is a notoriously tough month for workplace productivity. And with the holidays rapidly approaching, it can be tempting to …

Courtney BeasleyJanuary 8, 2019, 4:00 pmFebruary 19, 2019 0 528
How to Harness Consumer-Driven Marketing
Guest Authors

How to Harness Consumer-Driven Marketing

The success of a brand lies firmly in the hands of the people who matter the most — the consumers. …

Mike AllenJanuary 7, 2019, 4:00 pmJune 28, 2019 2 1740

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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