Author

Alex Song

Alex Song is the Founder & CEO of Innovation Department and DojoMojo. Innovation Department is a tech and investment company that builds and innovates DTC brands. Prior to launching both brands, Alex worked at Goldman Sachs and Pershing Square Capital Management.

In App Marketing

Why SMS Marketing Makes Sense for DTC Brands

Alex Song Jul 20, 2020 0

The humble text message has come a long way from the first “Merry Christmas” message sent in December of 1992. Today, there are about 6 billion SMS messages sent every day in the United States, and over 2.2 trillion are sent each year. SMS…
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Guest Authors

Why Brands Should Take a Second Look at Second-Party Data

Alex Song May 15, 2019 1

Did you know that 85% of retailers and brands will have second-party data integrated into their overall marketing strategy within twelve months. The new crop of DTC brands have relied heavily on social media platforms to attract and…
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