Browsing Tag

Instagram

Here’s How to Kick-start your IGTV Strategy in 2021

The introduction of IGTV by Instagram was an incredible addition to the already powerful Social Media Advertising platform. It brought even more unique opportunities for brands and influencers to build an audience group, encourage engagement through meaningful conversations using video as a medium, and promote relevant services that these audience groups may be interested in buying or trying. Even more so, that, we now have tons of brands creating long-form video content for IGTV to drive real business results. We reviewed…

Taboola joins Snap, Instagram, and Twitter in Introducing “Stories” Offering, Now For The Open Web

Publishers and Advertisers Can Now Tap into the Popular 'Stories' Format, Now on the Open Web, Side-by-side to Editorial Content, to Unlock New Reader Engagement and Monetization Opportunities Taboola, the world's leading discovery platform, today announced the beta of Taboola Stories, a new way for publishers to engage readers with the familiar captivating "stories" format that users love on social media, now on publisher sites for the first time. Publishers can embed Taboola Stories within their homepages, and articles…

BBTV Launches New Service Offerings to Instagram and TikTok Influencers

BBTV Helps Influencers Boost their Brand, Grow their Audience, and Drive Monetization BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, announces the launch of new offerings at scale to influencers across all genres of content on Instagram and TikTok. BBTV's expansion of services to Instagram and TikTok creators furthers the company's high margin Plus Solutions, which include Branded Entertainment Sales and SaaS/Content Management. As of …

StitcherAds Announces New Leadership Team to Lead the Company’s Growth Trajectory

The new appointments – including a SVP of Business Development, VP of People and a Strategic Advisor – highlight StitcherAds’ continuous effort to strengthen its executive team, and continue the next stage of growth StitcherAds, the leading platform for ad solutions and shopping experiences that drive incremental sales on Facebook, Instagram, Pinterest and Snapchat, announced Boaz Cohen as the company's Senior Vice President of Business Development, Paige DeLeon as Vice President, People and Dave Donnelly as VP of Sales.…

Later Ranked Number 16 Fastest-Growing Company in Canada on Deloitte’s 2020 Technology Fast 50

The leading visual social marketing platform, Later attributes 1074% Revenue Growth over four years to ongoing product advancements, and machine learning capabilities built to support over four million global users. Later, the leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok, is presented the Deloitte Technology Fast 50™ program award for its rapid revenue growth, entrepreneurial spirit and bold innovation. The program recognizes Canada’s 50 fastest-growing technology…

Snaps Integrates With Messenger API

Snaps, the leading conversational automation platform for eCommerce brands, announced it has integrated Messenger API support for Instagram. Messenger API support for Instagram enables brands to forge deeper relationships with customers through 1:1 conversations and deliver more seamless online shopping experiences. Marketing Technology News: Deliveroo and Onfido Expand Partnership to Provide Streamlined Digital Identity Verification Online Shopping With Instagram By integrating Messenger API Support for Instagram…

GoDaddy Launches Over App in 12 New Languages

GoDaddy Inc., the company that empowers everyday entrepreneurs, announced its award-winning Over app is now available in 12 new languages: Danish, Dutch, Finnish, French, German, Indonesian, Italian, Norwegian, Portuguese (Brazil), Portuguese (Portugal), Spanish, and Swedish. Over by GoDaddy provides the tools small businesses need to enhance their brands and promote their products and services by easily creating impactful visual content on a mobile device for any platform online. Marketing Technology News: AdCellerant…

Instagram and Facebook Selling Come To GoDaddy Ecommerce

Websites + Marketing Natively Enables Customers to Sell More Places Online Than Any Other SMB eCommerce Offering GoDaddy Inc., the company that empowers everyday entrepreneurs, announced customers can now sell their products on Instagram and Facebook through Websites + Marketing Ecommerce, further expanding the opportunity for them to find new customers and grow sales. As an official Facebook Marketing Partner, GoDaddy is one of the early adopters of Facebook's Business Extension. Marketing Technology News: Infogroup…

CedCommerce Joins Hands With Facebook – Powering Checkout on Instagram Feature for U.S. Retailers

CedCommerce always believes in creating new opportunities for businesses. Especially in these times when they need it the most. CedCommerce is enabling eligible Shopify retailers to leverage checkout on Instagram in the U.S. These retailers can now allow shoppers to checkout directly on Instagram without leaving the app.Using CedCommerce's Facebook and Instagram Shopping integration, Shopify retailers can easily onboard and connect their store catalog to Instagram—providing customers with a secure and seamless way to buy…

BigCommerce Teams Up with Facebook to Unlock Checkout on Instagram Feature for US Merchants

BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands, today announced the availability of checkout on Instagram for eligible US merchants. BigCommerce merchants can be among the first to adopt the new feature, which provides shoppers an intuitive, seamless and secure way to purchase products they discover on Instagram in a few clicks, without leaving the app. Leveraging BigCommerce’s native integration with Facebook Commerce Manager, merchants can easily connect their ecommerce…

Chatmeter Launches Improvements to Social Suite With Google Posts, Instagram Integration and Advanced Social Engagement Analytics

Chatmeter's Social Suite Allows Enterprise Businesses and Agencies to Manage and Engage Locally Through Social Media on a National Scale Chatmeter, the leader in local search marketing and reputation management, announces its new social analytics measuring tools including Google Post publishing for multi-location businesses, deeper integration with Instagram, and customizable reporting to Chatmeter's local brand management platform, LocationHQ. These new features will help enterprise businesses and marketing agencies…

PLANOLY Launches Sellit to Help Entrepreneurs Turn Any Social Media into Instant Storefronts

New feature allows businesses to start selling online without a website, removing barriers of entry for sellers and simplifying the shopping experience for buyers PLANOLY, the industry-leading social marketing platform trusted by over five million users, introduces sellit. The new eCommerce solution helps small businesses and influencers turn social media followers into buyers without the need for a website. Anyone can easily set up a social storefront, displaying a shoppable version of their Instagram content and a…

User-Generated Content on Instagram More Likely to Influence Consumers

When asked to compare user-generated versus branded social media content from popular brands such as Netflix, Aerie, and Starbucks, people are more likely to prefer user-generated content on Instagram, while branded content is more popular on YouTube and Twitter Consumers tend to prefer user-generated content (UGC) on Instagram over other social media platforms, according to a new survey from Visual Objects, a visual guide to finding and hiring the best creative firms. When asked to compare screenshots of a brand's UGC…

Salespanel Launches Low-Cost B2B Facebook Advertising Software to Help Companies Engage

Salespanel's newly launched advertising solution helps B2B businesses qualify their visitors in real-time and run highly targeted advertising on low-cost, high-engagement platforms like Facebook and Instagram  B2B marketing software Salespanel launches an advertising feature to help customers market to their business clients and properly engage them through the crisis, as people now spend more time on Facebook. Facebook advertising is usually more appropriate for general consumers (B2C), but Salespanel's feature makes it…

4 Creative Ways to Drive Website Traffic

(Family Features) Consistent website traffic is an essential building block for a successful online business. While paid ads and search engine optimization are valuable strategies, there are some lesser known, but equally effective, ways to attract potential customers to your website or funnel Successful entrepreneurs can be powerful resources for business owners who are eager to build their businesses online. For example, entrepreneur Russell Brunson started his first online company while he was in college. Today, he is…

WeCommerce Acquires the Leading Shoppable Instagram & UGC Content Platform, Foursixty

WeCommerce’s latest acquisition adds to its growing portfolio of Shopify related apps, themes and digital services WeCommerce, a Canadian e-commerce technology holding company, is happy to announce the acquisition of Foursixty Inc., a leading partner in the Shopify and Instagram ecosystems based in Toronto, Canada. Foursixty has been a pioneer and leader in the social commerce space since 2014, and helps thousands of the world’s most popular direct-to-consumer brands such as Fashion Nova, Pura Vida Bracelets, Knix, MVMT…

MarTech Opinon: How to Please the LinkedIn Algorithm

A key to social media marketing for professionals is to understand how LinkedIn uses an algorithm to determine which posts get visibility. "LinkedIn values great, smart, engaging content and the LinkedIn algorithm acts to push up relevant content and promote engagement," says Angela Mulrooney, DMD, author of Unleashing Influence: The Secret to Standing Apart On Social Media As A Professional,  (2020, Indie Books Intl.). Marketing Technology News: REaD Group Acquires UK Changes’ Assets Mulrooney, a former dentist…

Facebook Welcomes GIPHY as Part of Instagram Team

GIPHY, a leader in visual expression and creation, is joining the Facebook company as part of the Instagram team. GIPHY makes everyday conversations more entertaining, and so we plan to further integrate their GIF library into Instagram and our other apps so that people can find just the right way to express themselves. Marketing Technology News: Together, XTERRA Community Brings Connect Series to Life A lot of people in our community already know and love GIPHY. In fact, 50% of GIPHY’s traffic comes from the Facebook…

Check an Influencer’s or Brand’s Instagram Account and Content Quality With InstaCheck by Combin

Combin has released a new service - InstaCheck, an Instagram account audit for individuals, brands and influencers. With InstaCheck, Combin intends to help entrepreneurs, influencers and regular Instagram users enhance their Instagram marketing by offering a thorough review and exclusive advice given by Combin social media experts. Marketing Technology News: TikTok Donates Over S$350,000 to Support Local Communities Affected By COVID-19 The innovative feature of the audit is that it is run by an AI and a human expert,…

What’s Happening to Brand Loyalty?

In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty no longer dominates as it did decades ago. Back when product information was relatively hard to come by, consumers knew that the best route to purchase satisfaction was to trust brands and stay loyal to them for life. Their pre-purchase research was limited to the newspaper, magazine, and TV ads they saw, and sometimes a fancy full-color brochure. Therefore, from groceries to apparel, to autos and…