Horizontal videos – out; vertical videos – in. The rise of Instagram TV (IGTV), Instagram’s vertical video platform sets the …
Top 5 Mobile Ad Tech Trends at DMEXCO 2018
The digital economy is evolving at breakneck speed and DMEXCO, which took place in Cologne on September 12 and 13, …
New Content Personalization, Segmentation Tools and Insights to Be Salient Features of Nosto’s New Platform
Leading AI-Powered E-Commerce Personalization Platform, Nosto Expands Its Inventory to Deliver Targeted Shopping Experiences and Much More Nosto leads the …
New Study: 2018 PROMO Online Video Statistics and Trends
The future of online marketing is video content. It’s the leading format for brands and advertisers, and for good reason …
TechBytes with Holly Carter, Director, Product Marketing, Confirmit
Holly Carter Director, Product Marketing, Confirmit Advertising online to Gen Z is a hurdle that most brands have to overcome. …
Video Ads on Instagram Drove Business Results for These Animoto Customers
These Small Businesses Ran Local Advertising That Drove Foot Traffic, Sales, and Attention from Major Publications Animoto, the company that …
YouTube Announces Product Features to Monitor Video Surfing
Following Facebook and Instagram, YouTube Also Will Be Alerting Its Users About Time Spent Watching Videos Following in the footsteps …
Kreo Design Crafts a Dynamic Direct Marketing Tool-Kit for Facebook
Started in early 2013 by Darshita Thaker, an alumna of National Institute of Design, Kreo Design and Innovation is a multidisciplinary design …
ESPN Tops Shareablee’s TV Network Ranking for July 2018
Shareablee Inc., the global leader in audience-based social media measurement, released their July ranking of the most socially engaged TV …
Amazon Advertising Inventory Now Available in 4C’s Scope Platform
Marketers Can Now Buy Amazon’s Sponsored Product Ads Alongside Apple News, Facebook, Instagram, Linkedin, NBCUniversal, Pinterest, Twitter, and Snapchat 4C, …
New Research Identifies Top Advertising, Marketing, Social Media Companies in Key Industries
The top-performing advertising and marketing agencies that specialize in specific industry segments, such as automotive, finance, healthcare, and legal, were …
TechBytes with Jana Christoviciute, Team Lead, Social, Marin Software
Jana Christoviciute Director, Customer Engagement, and Team Lead, Social, Marin Software Instagram advertising, IGTV in particular, and a band of …
Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations
Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations The ongoing heat between Instagram and Snapchat continues to rise …
It’s All In The Stories: How To Attract Millennials And Gen Z
Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how …
Crossmedia and 4C Partner to Deploy Audience-Centric Marketing
Agency Will Leverage Scope by 4C to Fuel Cross-Channel Efforts for Leading Brands 4C, a global data science and marketing …
It’s Not Just What You Say, It’s When You Say It – Timing is Everything When it Comes to Social Media Marketing Success
Social media marketing has become overwhelming and confusing for many marketers. As social platforms like Facebook have changed their algorithms, …
Facebook Is Going the Extra Mile for User Data Security
Facebook Has Been Taking Massive Steps to Re-Strengthen Its Brand Reputation. Now, Facebook Wants Application Developers Subjected to a Stricter …
Industry Insights About Google’s New Capabilities, Design Systems, Fresh Methods for Efficient Marketing and Instagram’s Usage Control Features
Top Picks from Martech Series. Original MarTech Insights from the Week Gone By. Our staff writers present a sneak peak …
Apester Launches a Story Suite for Online Publishers and Businesses
Apester, the interactive storytelling platform, has launched a suite of story features that grants online publishers and businesses innovative engagement …
Instagram Adds Time-Spent Dashboard to Tell Screen Zombies, “You Are All Caught Up!” and How
Time-Policing Is Live on Instagram; Focuses on Screen Zombies Who Spend Too Much Time on The Apps and Are Susceptible …