Instagram

Instagram is the current ruler in the kingdom of Social Media. If you have any doubts about it, check out the numbers behind this social giant: this network currently has 1 billion monthly active users, 60% of which log into their profiles every day. With 20 million businesses present on Instagram, it is hard to estimate even roughly how much revenue the platform gets. No wonder there are many Instagram lookalike and clone apps. Each of them is trying to get into the spotlight of user attention. Read More: Navigating…

Social Media Platform for Fostering Human Connection Furthers Commitment to its 49 Million Members Across 193 Countries Meetup, one of the world's first social media platforms and the only one dedicated to groups that meet in-person or online during times of crisis, announced that the company has been acquired. The consortium of investors is led by Kevin Ryan's AlleyCorp and includes mission-driven private funds and accomplished technology executives. Ryan joins as Chairman of the board. David Siegel will stay on as CEO…

New Report Finds Inability for Facebook to Prevent Exploitation of Consumer Fears by Potential Profiteers and Scammers Facebook has shown it is unable to prevent advertisements hawking a variety of coronavirus products to include medical masks, test kits and even "vaccines," and it is time that the U.S. Department of Justice steps in swiftly to hold bad actors, who take advantage of consumer fears and anxieties, accountable. New research from the Digital Citizens Alliance (DCA) and the Coalition for a Safer Web (CSW) –…

Three-part documentary series Niall Ferguson's Networld, premiering March 17 on PBS, provides unique insights from history into the viral spread of ideas and how social media's technology is a battlefield of the future Facebook, Twitter, Instagram, Snapchat, TikTok… social networking platforms continue to grow, connecting people and spreading information instantly on a global level. Early Silicon Valley idealism of creating a connected world has faded. Today these platforms are a source of anxiety – with fake news and…

Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. With well over 340 million tweets being sent in a day, half a billion tweets per day and a valuation of 16 billion dollars, all we can say that Twitter is one of the world’s biggest and powerful social media networking and news site. Additionally, all these features of this social media platform are also leveraged by marketers and business owners for creating effective social media strategies to…

As Generation Y grows older, a younger generation is now emerging into the workforce. Generation Z, or Gen Z, is anybody born from the mid-'90s to the mid-2000s, and they're the following age group to influence the buying process. By 2020, Gen Z is expected to account for 40% of entire customers. A study says "Age Z is one of the most impressive shopper powers in the market today. Their purchasing power is $44 billion and grows to $600 billion while considering the impact they have on their folks' spending. If you…

Realtor.com helps professionals grow and cultivate leads as spring home buying season begins Cutting through the clutter of digital home search just got a bit easier for agents and brokers across the country with Market Reach, a new lead generation and brand marketing solution from realtor.com. As home shoppers consider their next move, the home search is often top-of-mind. Even when they're not actively searching for listings online, chances are they're thinking about the process. Market Reach applies behavioral…

If you are a business person and thinking of increasing your customer count, then social media networking is the one-stop for all your issues. We spend most of our time on social media applications, and business people can use this route to promote their products. There are so many Instagram accounts focusing on Direct Sales without the presence of any mediator. The absence of a mediator increases your Sales margin and thus surges your overall revenue. At present, products from varying categories are listed for sale on…

Social Media has transformed the relationship between brand and customer. It has bought shoppers closer to the brands they love and allowed for faster, more frequent interactions. On Instagram, 90 percent of the platform’s billion users follow a business. That’s a huge number, welcoming branded content into their social feed. It’s a remarkable shift in a short amount of time. Consider fashion brands, who ten years ago would have communicated with their customers seasonally. Executing a big brand campaign to set the tone…

Movie studios typically develop their media plans way before their trailers drop. Why delay securing the inventory when you know, based on the movie’s themes and its stars, who the likely fans are and the best channels to reach and engage them? But I think that strategy misses the boat. Studios have a major event - the trailer drop - that can provide them with a ton of insight into who the actual audiences for their movies will be. If they take the time to listen to that data, they’ll have what they need to create…

The majority of people still use LinkedIn as a resume and job posting platform. However, this is no longer the truth and LinkedIn is gradually turning into a powerful lead generation platform. According to the recent statistics from LinkedIn lead generation: LinkedIn has more than 500 Million registered users, with more than 260 Million of them signing-in at least once a month. More than 80% of B2B leads that are socially generated, come directly from LinkedIn. Around 80% of total business leads come from LinkedIn…

As fashion giants continue to cultivate partnerships that aim to escalate consumer spend, the influencer culture is continuing to notice its environmental impact and social media experts from Influencer Matchmaker review how influencers are responding to the current clothing crisis…  Sustainability has become one of the most searched for terms in fashion in the last year, with an average of over 27,000 searches specifically for ‘sustainable fashion’ each month in 2019, influencers could become the shining light on the…

Flashtalking, the leading global independent primary ad server specializing in open web creative personalization, is extending its expertise to social networks, beginning with Facebook and Instagram integrations. The move comes at a time when there are an estimated 2.7 billion social media users worldwide, and socially driven commerce continues to thrive. As sophisticated marketers strive to provide the consistent, personalized stories that customers across the open web and social platforms expect, Flashtalking's Social…

Reuters, the world's largest multimedia news provider, announced the launch of a new fact-checking initiative aimed at identifying misinformation on social media, in partnership with Facebook's Third-Party Fact-Checking Program. The newly created fact-checking unit at Reuters will verify content posted on Facebook and Instagram and identify where media is false or misleading. The fact-checking initiative is an extension of the media verification efforts Reuters has built through its long history of providing accurate and…

With Valentine’s Day just around the corner, love is in the air. And in the influencer community, those who pair off as couple, may just find themselves a top pick for brands. As compatibility, connectivity and creative content become ever more desirable, social media relationships are driving a new wave of Influencer Marketing – influencer couples creating a unified personal brand that maximizes the value of their ‘coupled up’ status. As of January 2020, there were more than 3.8 billion social media users…

Out Of Home and Social Media Come Together For a New Way to Send Valentines in the Digital Age OUTFRONT Media Inc., one of the nation's largest out of home advertisers, announced that it has developed a new Instagram filter for its Share Love campaign that will run from Feb. 13-14. The activation brings the tradition of sending Valentine's Day letters into the digital age and delivers a new way for people to share sentiment with loved ones. According to a 2019 study by Kantar Millward Brown, out of home is the #1 preferred…

Promo.com Conducted a Video Survey to Understand How SMBs Create, Share and Measure Online Marketing Videos Nearly 77% of the marketers Promo.com surveyed in their Small Business Video Marketing Trends Study, claimed that videos are an important part of their online marketing. Promo.com surveyed 500 marketers, and small business owners from around the world and combined it with their 2019 data of more than one million users. The leading video creation platform, dug deeper to find out exactly how marketers create videos…

Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers' new Q4 2019 Trends Report Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Social Media Trends for Q4 2019. Key insights from the report include Instagram overtaking Facebook in audience size, the relative decline in engagement during the holiday season, the popularity of vertical videos, the dominance of women among fans and…

In 2020 and beyond, attorneys need a website that converts leads into quality cases Dallas, TX — Nationally recognized digital marketing expert Qamar Zaman shares an open letter addressing the essentials to predictable growth for law firms from Google SEO, Instagram & Facebook audience targeting. In 2020 and beyond, attorneys need a website that converts leads into quality cases. “If your 2019 results were shabby,” he writes, “you need an agile consultant who can think beyond SEO.” Marketing Technology News:…

5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has determined that Facebook is the most used social media platform in the nation across all age groups, including Millennials. As part of 5WPR's 2020 Consumer Culture Report, the respondents were asked which social platform they check, post, comment or otherwise view daily. The results across all generations are as follows: Facebook 65%YouTube 39%Instagram 37%Twitter 32%Snapchat 22%Pinterest 21%Reddit 18%TikTok 13% When broken down…