Influencers Who Identify as a Person of Color Command up to a 51% Premium Over Their Caucasian Counterparts IZEA Worldwide, …
Facebook Ads Versus Facebook Boost: The Marketer’s Guide
Though it’s hard to keep up with Facebook’s constantly changing algorithm that determines how and why content shows up in …
Salsify Social Commerce Capability Enables Brands to Sell on Facebook, Instagram, and Google Shopping
As social buying evolves, new functionality enables brands to sell directly on social channels without sacrificing other channel investments Salsify, …
How Will Brands Engage Users in a World Without Likes
This fall, Instagram announced the platform is testing hiding “like” counts in the US after similar tests in countries including …
Sojern’s Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription
Serving 10,000 Customers in 140 Countries, Sojern Offers Hotels Real-Time Access to Travel Data and Holistic Digital Media Solutions Sojern, …
Back by Popular Demand: How are Teens Behaving in 2019?
Fuze, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start …
Oribi Holiday Study: Online Stores See Low Traffic From Facebook and Instagram
Study revealed the online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels Oribi, …
Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses
Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising …
Safeguarding Brand Value: Why Brands Should Take a Data-First Approach to Audience Integrity
The Influencer Marketing space has grown exponentially in recent years. This should come as no surprise, given the potent combination …
Video Tool Loom Raises $30 Million; Instagram Co-founders Kevin Systrom and Mike Krieger Among Investors
This week, Work Communications and Video platform Loom, announced that it has raised $30 Million funding. Andrew Reed of Sequoia …
New Data from The Manifest Says Most People Don’t Actually Care About Instagram Removing “Like” Counts
Instagram Announced That It Will Start Hiding like Counts for US Users. Celebrities and Influencers Have Spoken out About the …
Interview with Isabella Silverio, Business Coach – Women Entrepreneurs
"I think people are misunderstanding self-care for lots of bubble baths and face masks, but it’s also journaling and doing …
Every Marketer Should Think Like a D2C Marketer
It’s no revelation that technology has changed how we interact with brands: I can get prescriptions immediately delivered to my …
Incorporating Human Touchpoints Alongside Technology to Improve Customer Service
There’s no doubt technology has streamlined how businesses interact with customers, leading to reduced labor costs and increased efficiency across …
The 5 Best Online Tools for Boosting a Brand’s Digital Presence
In today’s digital age, being online (in some way or another) is the best way to reach your customers. Yes, …
To TikTok or Not to TikTok, That Is the Question
As TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar …
Company Growth Factors in 2019: Why Email Marketing is Important
What Marketing tools are you using to grow your business? If you’re not using email, you’re missing out on a …
Three Reasons to Start Planning Your Christmas Marketing Campaign Now
For many retailers, the upcoming festive season is the most lucrative time in their Marketing calendars. Not only are consumers …
Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025
Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we …
Thousands Around the World Protest Instagram to Make #EveryBODYVisible on October 29 International Internet Day
On October 29, International Internet Day 2019, a joint coalition of activists from around the world will protest censorship on social …