Video Is Becoming Increasingly Pivotal in Sales & Marketing Campaigns, Globally. This Is Turning out to Be Especially True in …
IRI Partners with Google to Measure Offline Sales Lift of YouTube Advertising
Powered by the Industry’s Largest Set of Loyalty Card Data, IRI Will Enable Accurate and Granular Understanding of YouTube Advertising’s …
TechBytes with Nadjya Ghausi, VP, Marketing, Prezi
Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly …
Even Advertisers Avoid Their Own Ads—Here’s How to Make Them Better
When’s the last time you skipped an ad on YouTube or fast-forwarded past a commercial on your DVR? There’s no …
IGTV: A Window into the World of Instagram’s Mobile Users
Horizontal videos – out; vertical videos – in. The rise of Instagram TV (IGTV), Instagram’s vertical video platform sets the …
Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns
Emerging Technologies Are Extending Video’s Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring …
Interview with Matthew Wasserlauf, CEO and Founder, Torrential
"While TV advertising will remain an important medium in the greater mix, it’s importance will diminish as millennials access video …
New Study: 2018 PROMO Online Video Statistics and Trends
The future of online marketing is video content. It’s the leading format for brands and advertisers, and for good reason …
Interview with John Dahl, CEO, Co-Founder at Mux
"For some online video platforms, the most profitable form of monetization isn't advertising - it's sponsored content. An interesting sponsored …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering …
77 Percent of US Small Businesses Use Social Media for Sales, Marketing and Customer Service
New Score Infographic Shows Youtube Is the Most Popular Social Media Channel Among Three Generations, Followed by Facebook 77% of US …
Granicus Releases Report on Citizen Engagement across Top Digital Channels
The Benchmark Report of 2018 Highlights Trends, Tips and Top-Performers That Support the Public Sector by Increasing Engagement and Outreach …
Mux Launches Real-Time Streaming Dashboard to Help Engineers Address Issues Immediately When Live Streaming Content
For Video Publishers to Stay Competitive, They Need to Offer a Superior Experience Mux, a leader in streaming video solutions, …
YouTube Announces Product Features to Monitor Video Surfing
Following Facebook and Instagram, YouTube Also Will Be Alerting Its Users About Time Spent Watching Videos Following in the footsteps …
CAKE by Accelerize to Join Digital Economy Decision-Makers at DMEXCO 2018
Global Event Connects Key Players in Business, Marketing, and Innovation Including Accenture Interactive, Duetsche Bank, Euromaxx, Google, Salesforce, Viacom, Visa, YouTube, …
Interview with Brendan Gahan, Founder, Epic Signal
"The opportunities that brands have today to surpass their competitors and be more targeted, efficient, and effective are at their …
YouTube Offers Incentives to Platform Creators with the Launch of Their New Revenue Generation Tools
The Google-owned Company Is Offering Cash to Platforms to Try out Their New Tools while the Competition of Digital Video …
Facebook Tops YouTube as #1 Channel for Video Content, According to a New Survey From PROMO by Slidely
Visual Content Platform Slidely Recently Conducted a Consumer Survey to Uncover How People Prefer to Watch and Interact with Video …
Google Marketing Platform May End ‘Church and State’ Separation in Programmatic (Here’s Why That’s Okay)
Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands — DoubleClick and …
SocialCode Acquires Marketplace Strategy, an Amazon Sales Agency
Acquisition Bolsters SocialCode’s Full Service Offering on Amazon, Walmart, Jet.com, Home Depot, and Wayfair SocialCode, the leader in digital media …