Today, Google has announced 6 new app advertising features for its AdMob and App campaigns. These app advertising solutions would …
Video Marketing Stats That Every Marketer Needs to Know
Did you know that you can increase landing page conversions by up to 80% with the use of a video? …
Paysafe Announces YouTube Partnership
YouTube Premium customers can now pay with paysafecard, enabling millions of additional consumers to sign up to the enhanced content …
YouTube Analytics Tool NoxInfluencer Helping Small YouTubers Get Paid Sponsorships
Noxinfluencer, a YouTube Analytics Tool and a YOUTUBE Influencer Marketing Platform, Is Designed to Help Youtubers Get Paid Sponsorships NoxInfluencer, …
MarTech Series Exclusive: Pop-In with VidMob at Cannes Lions 2019
The underlying theme of this year’s Cannes Lions 2019 festival was the future of creativity. It was examined from all …
YouTube Gaining Popularity With Generation Z as Demand for Video Content Rises, Facebook’s Popularity Declining
Only 36% of Generation Zers (Ages 13-17) Use Facebook at Least Once a Week, Compared to 87% of Millennials, 90% …
Back by Popular Demand: How are Teens Behaving in 2019?
Fuse, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start …
OpenSlate Launches YouTube Brand Safety Solution In Six Additional Languages
Global Offering Provides In-Language Content Controls for Marketers OpenSlate, the leading independent provider of video content data across the world’s …
YouTube Cannes Lions Ad Leaderboard 2019
With Cannes Lions 2019 on the horizon, YouTube has today released their special edition Cannes YouTube Ads Leaderboard celebrating the …
Leading YouTube Multi-Channel Network Announces Launch of its Development and Investment Division, Yoola Ventures
Ian Somerhalder and Mingyian are the First Project Partners of Yoola Ventures Yoola, one of the largest YouTube multi-channel networks …
Nielsen Launches Global Measurement For YouTube Mobile App
Nielsen Digital Ad Ratings Provides Independent View of Key Digital Video Platforms’ In-App Audience in over 30 Markets, Helping Marketers …
How to Unlock Google Analytics’ Full Potential and See Remarkable Results
Presented with Google Analytics’ rich data, it’s easy for marketers to get overwhelmed or distracted. There’s a fine line, after …
SEOlium Releases Study of Most Looked-Up Brands and English Words around the World
Bucharest-Based SEO Agency, SEOlium, Released an Unusual Study of the Most Looked-Up Brands and English Words Around the World. the …
Verasity Announces Integration with YouTube
Leading Esports Organization 3DMAX Also Brings Rewarded Video Player Onboard; Further Cementing Gaming Audienceleading Esports Organization 3dmax Also Brings Rewarded …
What’s Happening to Brand Loyalty?
In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty …
MarTech Interview with Ashwin Navin, CEO and Co-Founder, Samba TV
"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, …
Simon-Kucher & Partners Commentary: The Secret behind Apple’s New Strategy
While Apple’s Long-Awaited Entry into Subscription Video Has Drawn Sharp Criticism, Simon-Kucher & Partners Go-To-Market and Revenue Strategist Eddie Hartman …
TechBytes with Rasmus Skjoldan, Chief Marketing Officer, Magnolia
Why do you think YouTube decided to create more targeted advertising spots rather than just showcase different forms of advertisements? …
YouTube Partners with Promo.com to Make Great Video Creative More Accessible to SMBs
Promo.com Is Changing the Landscape of the $103 Billion Video Marketing Industry, Helping Smbs Compete with Big Brands’ Video AD …
Getting Started With Video Content Marketing
You hear it everywhere, that you should be using video marketing in your business. But what is it and where …