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Stitch Fix Adds Neal Mohan, Chief Product Officer, YouTube and SVP, Google, to Board of Directors

Stitch Fix Inc., the leading online personal styling service, announced that Neal Mohan has joined Stitch Fix's Board of Directors, effective October 21, 2020. Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products, user experience, and trust and safety on all platforms and devices globally. This includes YouTube on mobile, desktop and TV devices, experiences like YouTube Music, Kids, and VR, and YouTube's two subscription services, YouTube Premium and YouTube TV.  Previously, Neal was…

Zefr Selected as Brand Safety Reporting Partner by YouTube

Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety & Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients with brand safety & suitability measurement directly mapped to the 4A and GARM industry standards, which were introduced to the marketplace in September 2020. The announcement comes on the heels of Zefr's inclusion in YouTube's Measurement Program (YTMP) as…

Survey: YouTube Overtakes Facebook As Most Popular For Sports Video Highlights

For 75 million sports video highlights consumers in the U.S., YouTube is the most popular social app for viewing highlights. Ring Digital's Fall 2020 #FutureOfTV Survey shows 53% used it on a regular basis vs. only 45% using Facebook, a dramatic shift from a 2017 survey. The August 2020 survey of 1,400 sports video highlights viewers represents a decline of eighteen points for Facebook from June 2017, when Facebook was the most popular app for highlights, used by 63% of respondents. YouTube saw a ten-point rise in the…

Call For Entries: APO Group African Women In Media Award To Recognise Support Of Female Journalists For Women’s Entrepreneurship In Africa

The Winner Will Be Bestowed With USD 2,500 Cash Prize, and Online Courses From One of the Most Respected International Universities APO Group, the leading pan-African communications and business consultancy, presents the second annual APO Group African Women in Media Award set to recognise, celebrate and empower African women journalists who support female entrepreneurship in Africa. The Award will be bestowed to the winner at the 6th Africa Women Innovation and Entrepreneurship Forum’s Virtual Conference and Awards…

IPG Mediabrands Releases First-of-Its-Kind Media Responsibility Audit of Social Media Platforms

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings\ IPG Mediabrands released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the…

IAS First to Integrate with Google Ads Data Hub for Viewability and Brand Safety

Integral Ad Science (IAS), the global leader in digital ad verification, announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH. While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will help lead the way for setting new data…

Qubit to Deliver More Relevant Shopping Experiences with Google Cloud’s Recommendations AI

Early adopters of Recommendations AI have experienced a 90% increase in click-through rate and 40% uplift in conversions Qubit, a leader in AI-led merchandising and personalized experiences, announced it has furthered its partnership with Google Cloud, making Recommendations AI available for eCommerce teams. The product recommendations solution is deeply integrated within Qubit’s new product interface for merchandising, enabling eCommerce teams to leverage Google Cloud’s latest AI technology. Included in the offering is…

NOM Names Brian Atwood Chief Executive Officer

Leading contextual video advertising company appoints seasoned veteran to drive client and company success into the future NOM, the leading solution for brand-suitable, contextually relevant video advertising, announced the appointment of Brian Atwood as chief executive officer. Atwood joins NOM to accelerate client success and the company’s growth during a time in which brands are under intense pressure to be more efficient in their marketing efforts, even as the ad industry remains riddled with fraud and waste. Prior to…

Influencer Platform ShopandShout Gains Manjit Minhas as Advisor

Vancouver-based ShopandShout has gained their most famous advisor yet, Manjit Minhas Vancouver-based influencer marketing platform ShopandShout has a new board member and strategic advisor, Canadian entrepreneur Manjit Minhas. ShopandShout, co-founded by Vinod Varma, is a digital ecosystem for influencers to reach brands for sponsorships and opportunities, and vice-versa. Influencer marketing continues to dominate the marketing landscape and is projected to become a $15 Billion dollar industry. For influencers, finding…

4 Creative Ways to Drive Website Traffic

(Family Features) Consistent website traffic is an essential building block for a successful online business. While paid ads and search engine optimization are valuable strategies, there are some lesser known, but equally effective, ways to attract potential customers to your website or funnel Successful entrepreneurs can be powerful resources for business owners who are eager to build their businesses online. For example, entrepreneur Russell Brunson started his first online company while he was in college. Today, he is…

Wellness Experience Freedom At The Mat Launches Online With ANEW Digital Network & YouTube To Help Women Combat Stress & Anxiety

COVID-19 left millions stressed and uncertain of their futures. The tragic death of George Floyd left America battling heightened racial tensions. And quarantine lockdown disrupted normal routines to tackle stress, leaving many ill-equipped to combat anxiety and frustration from the confines of their homes.  Freedom At The Mat — a women's only class experience — partners with ANEW Network to offer support now and beyond with 10 & 30 minute integrated wellness videos (also available on YouTube™).  ANEW is a digitally…

YouTube Taps Caption Leader Rev.com as ‘Recommended Vendor’

Rev earns distinction with true-to-video captions, seamless YouTube integration, and fast turnaround -- now at a special discounted rate YouTube and Rev.com have teamed up to make captions more readily available to YouTube creators. Rev — recently named a "recommended vendor" for human-generated caption services — is offering discounted rates to creators who order captions via Rev's streamlined YouTube integration. As a worldwide leader in captioning services, Rev knows that many people rely heavily on the accuracy of…

DVDVideoSoft.com Launches Free YouTube Subtitles Downloader to Obtain Subtitles From Any YouTube Video in TXT and SRT

DVDVideoSoft.com, well-known for its first class multimedia programs, has announced the launch of his new software product - Free YouTube Subtitles Downloader. This is a totally free Windows app that extracts subtitles from all YouTube videos with closed captions and saves them in plain text or .srt. Some videos on YouTube have built-in subtitles as an integral part, while others have independent subtitles created specifically for the videos. The DVDVideoSoft subtitles downloader centers around the last ones. It doesn't…

Mvix is Making Its Digital Signage Players Cheaper

Mvix is slashing prices on two digital signage players, saving buyers 17%-38%. The price drop makes digital signage more accessible to SMBs Mvix, a leading provider of turnkey digital signage solutions with free software, today announced a major price drop on two of its digital signage players. The price reduction makes the Xhibit Lite and Xhibit Plus players more accessible to budget-minded businesses and improves the ROI of digital signage. "With our Xhibit line of media players now well-established, we're able to…

Linqia Names Former AOL Head of US Sales as First Chief Revenue Officer

Tim Richards Brings Twenty Years of Media Experience to Leading Influencer Marketing Company Linqia, the leading influencer marketing company, announced the appointment of Tim Richards as the company’s first Chief Revenue Officer. Based in San Francisco, Richards will spearhead revenue-generation strategies and execution as Linqia enters its growth phase. “With extensive experience leading teams in hyper-competitive markets, we’re thrilled Tim is  joining our executive team as we further expand our offerings to meet…

What’s Happening to Brand Loyalty?

In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty no longer dominates as it did decades ago. Back when product information was relatively hard to come by, consumers knew that the best route to purchase satisfaction was to trust brands and stay loyal to them for life. Their pre-purchase research was limited to the newspaper, magazine, and TV ads they saw, and sometimes a fancy full-color brochure. Therefore, from groceries to apparel, to autos and…

MediaTek to Enable Cutting-edge AV1 Video Codec Technology on Android Smartphones

MediaTek Dimensity 1000: World's first hardware AV1 video decoder for smartphones MediaTek has announced it will enable YouTube video streams using the cutting-edge AV1 video codec on the MediaTek Dimensity 1000 5G SoC. The MediaTek Dimensity 1000 is the world's first smartphone SoC to integrate an AV1 hardware video decoder, enabling it to play back AV1 video streams up to 4K resolution at 60 fps. With its improved compression efficiency, AV1 gives users incredible visual quality and smoother video experiences, while…

Snappy Kraken’s New ‘Personal Connection Video’ Tool a Game-Changer for Financial Advisors

Turnkey system offers prepared scripts, ready-made branded landing pages to host video communications from the advisor, and coordinated emails to promote the important messages to clients and prospects Snappy Kraken, a MarTech company that helps financial advisors automate and scale their marketing, has released its new tool for bi-weekly video marketing. The "Personal Connection Video" series is offered at no additional cost to current subscribers. The tool includes a prepared script, a ready-made branded landing page to…

Samsung Brings In Auto-Fit Flex Mode for YouTube Viewers

Branded “All in the Flex” Galaxy Z Flip Gets the Unique Auto-fit Viewing Optimization: Partnership a Step Forward to Continue Delivering Fresh User Experience  According to Statista, every second person you meet is likely to own a smartphone. There are over 3.5 billion active cell phone users in the world, and it is most likely that they are using some form of online video service, including the ones offered by YouTube. Samsung is a leading smartphone vendor, which also includes other manufacturers such as Huawei, Apple,…

83% of Your Data Is Held by Companies You Probably Don’t Know – Average Person’s Data Held by 350 Brands

The top five companies we trust with our data are Microsoft, YouTube, Netflix, PayPal, and Spotify 83% of an average person’s data is held by companies they have only interacted with once, according to research from Mine, the first company to give people back ownership of their personal data online. 32% of data in people’s “digital footprint” didn’t even require users to open an account to store their information. The startup, which launched in Europe in January 2020, has discovered that most people’s data is held by 350 …
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