In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty …
MarTech Interview with Ashwin Navin, CEO and Co-Founder, Samba TV
"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, …
Simon-Kucher & Partners Commentary: The Secret behind Apple’s New Strategy
While Apple’s Long-Awaited Entry into Subscription Video Has Drawn Sharp Criticism, Simon-Kucher & Partners Go-To-Market and Revenue Strategist Eddie Hartman …
TechBytes with Rasmus Skjoldan, Chief Marketing Officer, Magnolia
Why do you think YouTube decided to create more targeted advertising spots rather than just showcase different forms of advertisements? …
YouTube Partners with Promo.com to Make Great Video Creative More Accessible to SMBs
Promo.com Is Changing the Landscape of the $103 Billion Video Marketing Industry, Helping Smbs Compete with Big Brands’ Video AD …
Getting Started With Video Content Marketing
You hear it everywhere, that you should be using video marketing in your business. But what is it and where …
Key in 2019 Business Development? Partnerships
As we dive into 2019, there’s no question that the MarTech industry will continue to grow. The Moore Stephens 2018 …
Speak Your Audience’s Language with Data-Driven Video Content
The industry can easily agree that, when it comes to online content, video is now a vital component. In fact, …
What Is Channel Marketing?
Channel marketing is expanding your sales force while still sticking with a customer-based mindset. Channel marketing aims to reach customers …
Women in the UK Are Leading the World in Viewing and Creating Inspiring Content on YouTube
To Mark International Women’s Day, YouTube Explores the Modern Woman’s Usage on the Platform and Reveals the Content They’re Really …
Wikipedia and YouTube Dominate Search Results Globally, a New Study Finds
Amazon Is in the Top Ten Most Visible Websites on Google in Six Countries Wikipedia retains its crown as the …
Facebook Introduces Features to Enhance B2C Interactions
The Move Is a Part of the Facebook Communities Summit Very soon, Facebook Business will roll out new features to …
YouTube Climbs to the Top, Ranking Most Intimate Brand among Millennials, According to MBLM’s Brand Intimacy 2019 Study
Apple and Netflix Place Second and Third with this Generation YouTube ranked the most intimate brand among millennials for the …
Google and YouTube Advertisers Get New Ad Sales Metrics
Latest Ad Sales solution measures the in-store sales driven by CPG advertising delivered on YouTube Google’s YouTube is venturing into …
The 10 Most Popular Things for Teens in 2019
Fuse, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start …
YouTube’s Influencer Marketing Phenomenon
Ever wonder what exactly it is that your kids are so fascinated by when spending hours on YouTube? It’s likely …
New Survey by Visual Objects Finds Generation Z Dominates YouTube While Other Generations Prefer Facebook
The Websites People Use Most Varies Among Generations, a New Survey Finds. the Data Shows That Amazon’s User Experience Ranks …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
YouTube Reveals Top Ads of 2018 EMEA
YouTube has released its overall 2018 EMEA ads leaderboard. The top spot is taken by German online real estate portal …
Zoom Video Becomes the Seventh Built-In Integration in HubSpot’s Growth Platform
Zoom’s Entry into the HubSpot Platform Opens a Channel for the Latter’s Customers to Easily Organize Meetings and Webinars HubSpot, …