Browsing Tag

YouTube

PostcardMania Expands First-of-its-kind Online/Offline Integration, Adding YouTube and Gmail Ads to Digital Offerings

PostcardMania's flagship marketing integration, Everywhere Small Business, has received a platinum upgrade. The newest iteration, dubbed Everywhere Small Business Platinum, is the first-of-its-kind on the market to bundle traditional direct mail marketing with five digital marketing platforms. The launch allows PostcardMania to deliver coordinated omnichannel advertising across today's most prominent physical and digital platforms in a single package built specifically for small businesses. Since its initial release in…

Joe Wicks, KSI, GRM Daily, Sherrie Silver Join YouTube for ‘The Rise’

YouTube UK Shines a Spotlight on Some of the Platform’s Most Successful Pioneers and Rising Stars on Their Way to the Top YouTube UK announced ‘The Rise’, a celebration of British creative talent featuring some of the platform’s pioneers like Robbie Lyle of AFTV, Colin Furze, Daniel Howell, Yasmin Uddin of Yammy, Dina Tokio and Jay Flynn MBE in tandem with some of the UK’s most exciting rising talents making waves on the platform. According to ComScore, YouTube is used by over 96% of online adults in the UK each month,…

BBTV Signs Major International Gaming Content Partners and Expands Global Footprint with Additional 217 Million Monthly Views

BBTV Holdings Inc., a media tech company that uses technology enabled solutions to help content owners become more successful, provides the following updates: BBTV signs new international gaming partners L'étoile Noire, Acenix, Games EduUu, Mustafa GAME OVER, and VinhMC, who collectively achieve 217 million monthly YouTube views and over 23 million YouTube subscribers. L'étoile Noire is 6th largest YouTube gaming creator in France, Games EduUu is the 12th largest gaming creator in Brazil. In addition, BBTV has…

As Online Videos Dominate Young Kids’ Screen Time, YouTube Exposes Them to Age-Inappropriate Content

Even before the coronavirus pandemic sent parents, educators, and kids entirely online for work, school, and socializing, the amount of time young kids spent watching online videos had doubled since 2017 to an average of 39 minutes per day in early 2020. For kids who are watching videos on YouTube, one in five videos viewed by children age 8 and under contained ads that often included pervasive and inappropriate advertising, violence, and other questionable content. These are among the key findings in two new research…

Spreadshop Partners with YouTube to Grow Merchandise Sales Globally

YouTube creators who use Spreadshop can now promote their merch across their channels Spreadshop, a Spread Group brand, is partnering with YouTube to enable creators to use YouTube’s merchandise features, which includes the merch shelf, store tab, and more. Both platforms champion self-expression on a global level and are excited to take this a step further through their collaboration. To use the merch features, YouTube creators will need to qualify for eligibility per these guidelines. “Our integration with YouTube is a…

How Enterprises and Brands Utilize Video to Maintain Consumer Engagement and Continuity

Keeping up with advertising, marketing and customer-outreach trends might feel like an impossible hill to climb. Or maybe more like a footrace with 20 other brands, all of them sprinting at once, clambering up a narrow escalator headed down. There’s always some emerging technology, a new platform, another channel that must be understood and embraced. You’re always hustling to connect with an increasingly fragmented market – and to do it better, faster and more efficiently than your competitor. But the classics never die.…

Vimeo Raises $150 Million in New Equity Funding

The American video hosting, sharing, and services platform Vimeo has announced that it has raised $150 million in new equity funding alongside the third-quarter earnings of its parent company IAC. Thrive Capital and GIC has led the funding round. Vimeo’s revenue grew in Q3 by 44 percent year-on-year to $75.1 million, according to the earnings report. And it had a good EBITDA of 3.4 million dollars in its first quarter. Over the summer, the Match Group (owner of a number of dating services) separated itself from the…

Comcast Planning to Team Up With Walmart to Develop and Distribute Smart TVs

With an annual growth rate of 4.1 percent, the video streaming service is expected to reach $26 billion this year. Netflix founded way back in 1997, is probably the first name that comes to mind when talking about online streaming services. The growth of Netflix paved the path for others to join its race and now we have a dozen online streaming services competing with each other. Some prominent names that came alongside were YouTube, Hulu, Amazon Prime, Disney+, among others. When such prominent names have already…

New Searchmetrics Study Reveals The Secrets Of Success On Baidu, China’s Top Search Engine

Brands can rank high in Baidu organic searches even if they link to blocked US sites such as Facebook and YouTube You can rank on Page One of top Chinese search engine, Baidu, even if your website includes links to officially blocked sites such as Facebook and YouTube according to new research; and contrary to popular belief, over 75% of websites ranked in the top ten positions on Baidu are .com sites rather than local Chinese .cn or .com.cn domains. At the same time, it seems essential to reference at least one Chinese…

PLAY ON: Celebrating the Power of Music to Make Change

On Saturday, December 5, music fans will be able to tune in to an extraordinary benefit concert broadcast amplifying awareness for transformational racial, social, and food justice. The primetime one-hour special, PLAY ON: Celebrating the Power of Music to Make Change, will air on the CBS Network at 9/8c and will also be available streaming on YouTube at 10:00pmPT. The benefit concert special will raise funds for two long-standing and vital philanthropic organizations, the NAACP Legal Defense & Educational Fund, Inc.…

Stitch Fix Adds Neal Mohan, Chief Product Officer, YouTube and SVP, Google, to Board of Directors

Stitch Fix Inc., the leading online personal styling service, announced that Neal Mohan has joined Stitch Fix's Board of Directors, effective October 21, 2020. Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products, user experience, and trust and safety on all platforms and devices globally. This includes YouTube on mobile, desktop and TV devices, experiences like YouTube Music, Kids, and VR, and YouTube's two subscription services, YouTube Premium and YouTube TV.  Previously, Neal was…

Zefr Selected as Brand Safety Reporting Partner by YouTube

Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety & Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients with brand safety & suitability measurement directly mapped to the 4A and GARM industry standards, which were introduced to the marketplace in September 2020. The announcement comes on the heels of Zefr's inclusion in YouTube's Measurement Program (YTMP) as…

Survey: YouTube Overtakes Facebook As Most Popular For Sports Video Highlights

For 75 million sports video highlights consumers in the U.S., YouTube is the most popular social app for viewing highlights. Ring Digital's Fall 2020 #FutureOfTV Survey shows 53% used it on a regular basis vs. only 45% using Facebook, a dramatic shift from a 2017 survey. The August 2020 survey of 1,400 sports video highlights viewers represents a decline of eighteen points for Facebook from June 2017, when Facebook was the most popular app for highlights, used by 63% of respondents. YouTube saw a ten-point rise in the…

Call For Entries: APO Group African Women In Media Award To Recognise Support Of Female Journalists For Women’s Entrepreneurship In Africa

The Winner Will Be Bestowed With USD 2,500 Cash Prize, and Online Courses From One of the Most Respected International Universities APO Group, the leading pan-African communications and business consultancy, presents the second annual APO Group African Women in Media Award set to recognise, celebrate and empower African women journalists who support female entrepreneurship in Africa. The Award will be bestowed to the winner at the 6th Africa Women Innovation and Entrepreneurship Forum’s Virtual Conference and Awards…

IPG Mediabrands Releases First-of-Its-Kind Media Responsibility Audit of Social Media Platforms

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings\ IPG Mediabrands released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the…

IAS First to Integrate with Google Ads Data Hub for Viewability and Brand Safety

Integral Ad Science (IAS), the global leader in digital ad verification, announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH. While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will help lead the way for setting new data…

Qubit to Deliver More Relevant Shopping Experiences with Google Cloud’s Recommendations AI

Early adopters of Recommendations AI have experienced a 90% increase in click-through rate and 40% uplift in conversions Qubit, a leader in AI-led merchandising and personalized experiences, announced it has furthered its partnership with Google Cloud, making Recommendations AI available for eCommerce teams. The product recommendations solution is deeply integrated within Qubit’s new product interface for merchandising, enabling eCommerce teams to leverage Google Cloud’s latest AI technology. Included in the offering is…

NOM Names Brian Atwood Chief Executive Officer

Leading contextual video advertising company appoints seasoned veteran to drive client and company success into the future NOM, the leading solution for brand-suitable, contextually relevant video advertising, announced the appointment of Brian Atwood as chief executive officer. Atwood joins NOM to accelerate client success and the company’s growth during a time in which brands are under intense pressure to be more efficient in their marketing efforts, even as the ad industry remains riddled with fraud and waste. Prior to…

Influencer Platform ShopandShout Gains Manjit Minhas as Advisor

Vancouver-based ShopandShout has gained their most famous advisor yet, Manjit Minhas Vancouver-based influencer marketing platform ShopandShout has a new board member and strategic advisor, Canadian entrepreneur Manjit Minhas. ShopandShout, co-founded by Vinod Varma, is a digital ecosystem for influencers to reach brands for sponsorships and opportunities, and vice-versa. Influencer marketing continues to dominate the marketing landscape and is projected to become a $15 Billion dollar industry. For influencers, finding…

4 Creative Ways to Drive Website Traffic

(Family Features) Consistent website traffic is an essential building block for a successful online business. While paid ads and search engine optimization are valuable strategies, there are some lesser known, but equally effective, ways to attract potential customers to your website or funnel Successful entrepreneurs can be powerful resources for business owners who are eager to build their businesses online. For example, entrepreneur Russell Brunson started his first online company while he was in college. Today, he is…