Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or …
Social Media’s Young Users Are Reshaping How Real ‘Power’ Works
In the hurly-burly of social media’s everyday onslaught of news, it can be difficult to ponder the much bigger picture. …
Statistics Professor Now Making NHL Picks on YouTube
He is crushing bookmakers by following 10 simple betting systems With the baseball season now over, Professor MJ is now …
The 5 Best Online Tools for Boosting a Brand’s Digital Presence
In today’s digital age, being online (in some way or another) is the best way to reach your customers. Yes, …
To TikTok or Not to TikTok, That Is the Question
As TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar …
Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025
Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we …
The Common Sense Census: Media Use by Tweens and Teens: New Research Finds YouTube Videos Beat Out TV and Video Games as Entertainment of Choice for Tweens and Teens
Access to Streaming Content Grows as Children Get Smartphones at Younger and Younger Ages As YouTube personalities, online influencers, and …
Video Marketing – The Powerful Way to Boost Your Online Presence
Nowadays, Video Marketing has become the most powerful way to reach audiences. It has quickly transformed the demand of customers. …
Virtual Make-Up Comes to the YouTube Masthead
Seeing your product in action helps convert customers eager to try before they buy. This is especially true for beauty …
Four Ways to Improve Your Facebook Video Marketing
Even though Facebook has moved away from being the cool, young kids’ platform and more towards a mature, adult audience, …
Don’t Shoot the Messenger: How Chat Apps Became Political
During the recent protests in Hong Kong, organizers looking to avoid government surveillance turned to Telegram. The encrypted messaging app …
NoxInfluencer Helps People Use YouTube Channel Stats for Channel Optimization
NoxInfluencer, a free-to-use YouTube analytics tool, is allowing people to view YouTube channel stats, including YouTube earnings and rankings, YouTube …
A Guide to Generation Z for Marketers
This article is co-authored by Mollie Kehoe. Sometime in early 2019, it became clear that Generation Z was the next …
Youtube Reveals the Top Six Second Ads From the Past Year
YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year. It’s …
Google Expands App Advertising Opportunities for Buy-Sell Players
Today, Google has announced 6 new app advertising features for its AdMob and App campaigns. These app advertising solutions would …
Video Marketing Stats That Every Marketer Needs to Know
Did you know that you can increase landing page conversions by up to 80% with the use of a video? …
Paysafe Announces YouTube Partnership
YouTube Premium customers can now pay with paysafecard, enabling millions of additional consumers to sign up to the enhanced content …
YouTube Analytics Tool NoxInfluencer Helping Small YouTubers Get Paid Sponsorships
Noxinfluencer, a YouTube Analytics Tool and a YOUTUBE Influencer Marketing Platform, Is Designed to Help Youtubers Get Paid Sponsorships NoxInfluencer, …
MarTech Series Exclusive: Pop-In with VidMob at Cannes Lions 2019
The underlying theme of this year’s Cannes Lions 2019 festival was the future of creativity. It was examined from all …
YouTube Gaining Popularity With Generation Z as Demand for Video Content Rises, Facebook’s Popularity Declining
Only 36% of Generation Zers (Ages 13-17) Use Facebook at Least Once a Week, Compared to 87% of Millennials, 90% …