YouTube

A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, a ground-breaking new study has found. The research from ShowHeroes Group,…
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Bill Simmons, former VP of Product at Roku and Jessica Goon, Chief Growth Officer at Spring Foods to add deep Connected TV experience to the team Pixability, the only provider of software and insights for video advertising on YouTube and…
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DV is first to earn this accreditation for YouTube video viewability via Google’s Ads Data Hub DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced it is the first to earn…
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License and Development Agreement will enable AI-generated video ads for YouTube and TikTok AiAdvertising, Inc. (AIAD), an artificial intelligence (AI) and machine learning (ML) data science and technology company, announced today that it…
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Ben Regensburger, CEO at Peach shares a few digital ad best practices in this quick-chat: __________ Welcome to this MarTech Series chat Ben, tell us more about your journey and your role as CEO at Peach… At Peach, we orchestrate the…
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The leader in creator-based advertising across podcast, video and emerging audio appoints Sam Cosby to lead creator content strategies and Lindsay Smith as head of audio insights Today Ad Results Media (ARM), the leader in creator-based…
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Spotter announces $200 Million Series D Led by SoftBank Vision Fund 2 at $1.7 Billion Valuation Spotter, the creator platform, today announced $200 million in Series D financing at a valuation of $1.7 billion, led by SoftBank Vision Fund…
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Social media marketing is a great way to boost a brand’s online presence and build relationships with prospects and customers. But when it comes to building out a result-oriented social media marketing strategy, B2C and B2B strategies…
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As per the latest social media statistics, 4.20 billion people use social media. A whopping number, isn’t it?  This means, in order to grow your business, you need to connect with your target audience on social media. But simply…
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Full-Funnel Influencer Marketing Solution To Drive Measurable ROI at Scale for Brands Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, today announced the…
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Growth Fueled by New Customers for YouTube, CTV, and Brand Suitability Offerings Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Roku, Hulu and Amazon Fire TV announced that 2021 was…
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The largest program of its kind offers upfront capital to fuel a creator's new business ideas, brand growth, and content creation in exchange for licensing videos from the creator's YouTube library. Jellysmack is all in on video creators.…
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Students and teachers can save money with exclusive offers from Spotify, YouTube, Back Market, ASICS, and more SheerID, the identity marketing platform used by hundreds of leading brands around the world, announced several exclusive…
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As 'The Great Resignation' of 2021 unfolded, we have seen a rise in individuals instead devoting their time to their own businesses within the creator economy. As this sector has grown exponentially, creators have turned to platforms,…
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The addition of Danby, one of the first employees at MiQ, comes as Pixability's European operations are rapidly expanding Pixability , the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon…
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The Emmy Award-Winning World Leader in Digital Video Technology Publishes its 5th Annual Video Developer Report Featuring the Latest Trends in Codec Adoption, Playback Support and Analytics Solutions Bitmovin, a world leader in digital…
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Erin Teague of YouTube joins digital identity network's board during company's year of monumental growth ID.me, the secure digital identity network with 65 million members, announced it has appointed Erin Teague to its Board of…
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Baby Shark: Collection No. 1 Is Set to Drop on December 2 at 3:30 PM PT Featuring Iconic Music and Characters From 'Baby Shark Dance', The World's Most Viewed YouTube Video Full Collection Now Available for Preview on MakersPlace…
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Apart from YouTube and TikTok, social media platforms don't share their profits from advertising networks with bloggers. Influencers are forced to depend on brand budgets. That's why Admitad has launched ConvertSocial, a platform that will…
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B2B Marketers Will be Able to Engage Accounts Across Business and Social Platforms Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account…
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