Our screens are filled every day with an array of adverts tempting us to spend, spend, spend – but in …
How to Readjust Your Influencer Marketing Strategy to the Trends to Come
We’re no way near the formal version of what we know as influencer marketing. This fresh industry keeps working at …
Facebook Ads Versus Facebook Boost: The Marketer’s Guide
Though it’s hard to keep up with Facebook’s constantly changing algorithm that determines how and why content shows up in …
TechBytes with Jude McColgan, CEO at Localytics
What is the CCPA law? What are the consequences of not complying? Similar to the Massachusetts data breach notification law …
Salsify Social Commerce Capability Enables Brands to Sell on Facebook, Instagram, and Google Shopping
As social buying evolves, new functionality enables brands to sell directly on social channels without sacrificing other channel investments Salsify, …
How Will Brands Engage Users in a World Without Likes
This fall, Instagram announced the platform is testing hiding “like” counts in the US after similar tests in countries including …
With the Cover Charge for Facebook Rising, D2C Marketers Have Unlocked The “Side Door” to Winning Customers: Affiliate Marketing
Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with …
Sojern’s Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription
Serving 10,000 Customers in 140 Countries, Sojern Offers Hotels Real-Time Access to Travel Data and Holistic Digital Media Solutions Sojern, …
Lyte Launches Send Tickets
Lyte’s New Send Tickets Feature Allows Fans to Safely and Securely Sell or Transfer Live Event Tickets to a Friend …
TechBytes with Scott Gifis, President at AdRoll
From the time you started at AdRoll – how much has the market of online advertising evolved?’ In some ways, …
IRI Joins Marketing Mix Modeling Program on Facebook
IRI to Provide Marketing Mix Modeling Solutions with Improved Data Granularity and More Seamless Access to Insights IRI, a global …
The Performance Case for Real-Time Identity
When the next edition of any given Marketing textbook publishes, direct-to-consumer brands will have written the majority of the new …
The Age of Internet Gardens
As idyllic as it sounds to live in the age of internet gardens—the open gardens of the unrestricted internet, and …
Oribi Holiday Study: Online Stores See Low Traffic From Facebook and Instagram
Study revealed the online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels Oribi, …
Five AdTech Trends to Watch in 2020
Digital Advertising is constantly changing with new channels, new ways of buying and new ways to measure response. Here’s what …
Portal by Facebook Takes WhatsApp Closer to AI-Based Video Applications
Facebook has announced its next set of unique Video content platform and features. The announcement brings the Portal family of …
The Circling Sharks of Deep Learning — Three Mistakes to Avoid
The popular TV show, Shark Tank, has a familiar formula. Business owners pitch their ideas to a panel of judges …
What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
In the near future, having an appointment with your doctor online will become as normal as making a payment on …
Safeguarding Brand Value: Why Brands Should Take a Data-First Approach to Audience Integrity
The Influencer Marketing space has grown exponentially in recent years. This should come as no surprise, given the potent combination …
The Rise of First-Party Data: Why Quality Matters Over Quantity
For years, digital marketers have paid hand over fist in the digital gold rush for data. Instead of a tangible …