In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty …
TechBytes with Gil Sommer, VP of Product, Connatix
Tell us about your role and the team/technology you handle at Connatix. I am the VP of Product at Connatix. …
Why Has Zuckerberg Taken a Bold Stride Towards Becoming a ‘Privacy-Focused’ Platform?
For some, Mark Zuckerberg’s recent declaration that Facebook will be transformed into a ‘privacy-focused’ platform will be perceived as a …
Why Facebook Is Still the Strongest Social Media Platform When It Comes to Advertising
“Facebook is dead.” “The content sucks.” The media beatdown never stops. And yet we’re seeing up close how brands are …
Unique Positioning Dominates Merchant Services Marketing
In December 2018, Square declared it would re-file regulatory paperwork to run a banking business. “Square Capital is uniquely positioned …
How to Find the Right Advertising Fit: Facebook vs. Instagram
Planning a product launch and wondering how much of your limited budget to allocate to digital advertising? We have no …
Dos and Don’ts of Facebook Advertising for Young DTC Brands
Direct-to-consumer brands such as Casper and Warby Parker have successfully turned the world of brick-and-mortar retail on its head, but …
New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social
Facebook and Instagram Generate Majority of Sales Coming Directly from Paid Social 34% of traffic, 28% of orders and 26% …
Teads Reports Banner Year, Announces $430 million in Revenue
Teads, The Global Media Platform, announced record results for 2018, reporting a revenue of $430 million which represented 35 percent …
Tinder Welcomes Ravi Mehta as Chief Product Officer
Tinder, the world’s most popular app for meeting new people, announced that Ravi Mehta has joined the company as Chief …
TechBytes with Robert Johnson, CTO, Interana
Tell us about your role and the team/technology you handle at Interana. I’m co-founder and CTO at Interana, a platform …
Nearly Half of Social Media Users View Facebook Negatively After Cambridge Analytica but Many Still Use the Platform, New Survey Finds
Two-Thirds of Social Media Users (65%) Are Aware of the Cambridge Analytica Facebook Data Breach, but Only 37% Say They …
Suzy Says: Consumers Are More Likely To Learn About Healthy Food Trends From Social Media Than News Sources
Twenty Percent of Non-Healthy Survey Respondents and 17 Percent of Healthy Respondents Said They Are Most Likely to Hear About …
Instagram Can Be Beneficial For Social Media Optimization Campaigns
Instagram by its virtue can be beneficial and prove to be really a great social media platform that will help …
To Share or Not to Share? Or: How to Make your Video Ad Go Viral
Budweiser’s “Puppy Love” is one of the most viewed video ads ever (50 million in a year) because it was …
New Engen Launches Self-Service Platform for Facebook, Instagram and Search Engine Marketing
Businesses of all Sizes Can Now Take Control of Digital Advertising Campaigns to Acquire and Grow the Highest Value Customers …
Is This the End of the Data-By-Stealth Model?
GDPR may be an EU regulation, but its enforcement is having a global impact on privacy awareness and, in the …
4 Step Guide for Marketing Your Mobile App Online
Developing a mobile app is a lot of work. From concept to design to implementation, you’ve likely spent countless hours …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
NexTech Launches 3D Advertising Platform for Facebook
NexTech AR Solutions is pleased to announce it has achieved a major milestone by being able to offer eCommerce clients …