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Funds to Be Used to Accelerate Innovation, Grow Sales, and Explore M&A Opportunities SOCi, the leading all-in-one marketing platform built for multi-location marketers, announced it has closed a Series D investment round of $80 million, led by JMI Equity, a growth equity firm focused on investing in leading enterprise software companies. Additional participants included existing investor, Ankona Capital, along with personal investments from SOCi’s CEO and co-founder Afif Khoury and Seismic co-founder and CEO (and SOCi…

Learners to get free voucher for the Facebook Certified Digital Marketing Associate exam Masterclasses conducted by Facebook trainers Simplilearn, world's number one online bootcamp for digital economy skills training, announced its collaboration with Facebook to integrate the Facebook Blueprint Digital Marketing Associate Certification into its Digital Marketing courses. As part of this collaboration, Simplilearn will make a Facebook Blueprint certification exam voucher available to graduates of  Simplilearn’s Digital…

By automatically tagging all creative elements including product images, ad copy, creative, and video in all ad formats against all targeting categories, Madgicx enables digital marketers to optimize campaign performance based on a comprehensive data analysis With optimization the key to success in digital marketing, Facebook, and Google-based ad optimization platform Madgicx has found success for the company’s 25,000 customers through a focus on granularity. By tagging every element of every ad – every image, every word…

DV’s integrated third-party measurement offers advertisers increased transparency across their media buys DoubleVerify(“DV”), a leading software platform for digital media measurement, data and analytics, announced that the Media Rating Council (MRC) has extended DV’s accreditations to include DV’s impression and viewability measurement (as defined by MRC’s viewability standard) and reporting for display and video ads on Facebook and Instagram. This marks the first time a third-party solution has been accredited by the MRC…

Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced strategic alignment with Facebook to help advertisers measure campaign performance on the SKAdNetwork using Kochava. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities Facebook will provide full interoperability for advertisers that use Kochava for SKAdNetwork signaling. When choosing Kochava, advertisers will have flexibility to select from four fully configurable models…

The new appointments – including a SVP of Business Development, VP of People and a Strategic Advisor – highlight StitcherAds’ continuous effort to strengthen its executive team, and continue the next stage of growth StitcherAds, the leading platform for ad solutions and shopping experiences that drive incremental sales on Facebook, Instagram, Pinterest and Snapchat, announced Boaz Cohen as the company's Senior Vice President of Business Development, Paige DeLeon as Vice President, People and Dave Donnelly as VP of Sales.…

The leading visual social marketing platform, Later attributes 1074% Revenue Growth over four years to ongoing product advancements, and machine learning capabilities built to support over four million global users. Later, the leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok, is presented the Deloitte Technology Fast 50™ program award for its rapid revenue growth, entrepreneurial spirit and bold innovation. The program recognizes Canada’s 50 fastest-growing technology…

StitcherAds, the leading platform for ad solutions and shopping experiences that drive incremental sales on Facebook, Instagram, Pinterest, and Snapchat, announced that it's lending its overlay technology to retailers for free to help them highlight products from Black-owned brands in ads on Facebook and Instagram in support of Facebook’s #BuyBlack Friday campaign. Facebook recently announced a ‘Season of Support,’ offering three months of support, resources, education, and thought leadership to support small businesses…

Deal to Bring Personalized, Conversational Experiences to Pacers Fans Ahead of the NBA Draft The Indiana Pacers and GameOn Technology, the industry-leading conversational applications platform, announced that the official team chat application is now available on Facebook Messenger, ahead of the upcoming NBA draft. The service allows Pacers fans to chat real-time with their brand, getting news and insights directly from the team they love. Marketing Technology News: Validity Adds Senior Vice President of Customer Success…

A new unified ecommerce and payments partnership that will allow fast-growing brands to bolster their operations and enhance client relationships has been sealed amidst COVID-19. Digital marketing and ecommerce specialist, Diginius has aligned with Adyen, a renowned payments platform that works with the likes of Facebook, Uber and Spotify. Both businesses are already working with VTEX, a digital collaborative commerce provider that helps power online operations for huge brands like Coca Cola, Levi’s and Samsung.…

Brands can rank high in Baidu organic searches even if they link to blocked US sites such as Facebook and YouTube You can rank on Page One of top Chinese search engine, Baidu, even if your website includes links to officially blocked sites such as Facebook and YouTube according to new research; and contrary to popular belief, over 75% of websites ranked in the top ten positions on Baidu are .com sites rather than local Chinese .cn or .com.cn domains. At the same time, it seems essential to reference at least one Chinese…

With the ongoing testing in limited regions, Facebook has ventured into the cloud gaming universe with the launch of several cloud-streamed games. These games are available on the Facebook app and the browser, eliminating the need for any downloads.  Users can play the games available on the cloud service via the existing Facebook service. Further, there are no requirements for special hardware or controllers, as users can play with their hands on mobile and PC users can utilize mouse and keyboard.  For the first week,…

WhatsApp is a family app that brings people close to each other. For years, Facebook has been working on its messaging apps platforms that will become ubiquitous to every user’s daily communication. In the last few months, we have seen Facebook trying hard no its DevOps to create the best messaging and social media integration for Messenger, Instagram and WhatsApp. In the first break of sorts, WhatsApp Business has managed to achieve a feat that puts it in the league of pioneers in omnichannel messaging, a triumph no other…

The Former Facebook & Google Executive to Help Further Strengthen IQuanti's Vertical Specialization in Banking and Financial Services Digital marketing company iQuanti announced that former Facebook & Google executive Jerry Canning is joining them as an Advisor. Jerry Canning joins with over 20 years of digital sales leadership and C-level client engagement experience. In his role, Canning will advise iQuanti's leadership team on delivering solutions to drive superior results for financial services clients.…

For 75 million sports video highlights consumers in the U.S., YouTube is the most popular social app for viewing highlights. Ring Digital's Fall 2020 #FutureOfTV Survey shows 53% used it on a regular basis vs. only 45% using Facebook, a dramatic shift from a 2017 survey. The August 2020 survey of 1,400 sports video highlights viewers represents a decline of eighteen points for Facebook from June 2017, when Facebook was the most popular app for highlights, used by 63% of respondents. YouTube saw a ten-point rise in the…

GoDaddy Inc., the company that empowers everyday entrepreneurs, announced its award-winning Over app is now available in 12 new languages: Danish, Dutch, Finnish, French, German, Indonesian, Italian, Norwegian, Portuguese (Brazil), Portuguese (Portugal), Spanish, and Swedish. Over by GoDaddy provides the tools small businesses need to enhance their brands and promote their products and services by easily creating impactful visual content on a mobile device for any platform online. Marketing Technology News: AdCellerant…

To fill its empty CMO position, Facebook just promoted to the C-suite a longtime Facebook executive focused on product growth. Former VP of product growth and analytics Alex Schultz, who has been with the company since 2007, announced the move Tuesday in a Facebook post. Schultz will fill the position left open by Antonio Lucio, who joined the company from HP in 2018 and announced his departure last month. Lucio said he was leaving the company to "dedicate 100% of my time to diversity, inclusion, and equity." Marketing…

Websites + Marketing Natively Enables Customers to Sell More Places Online Than Any Other SMB eCommerce Offering GoDaddy Inc., the company that empowers everyday entrepreneurs, announced customers can now sell their products on Instagram and Facebook through Websites + Marketing Ecommerce, further expanding the opportunity for them to find new customers and grow sales. As an official Facebook Marketing Partner, GoDaddy is one of the early adopters of Facebook's Business Extension. Marketing Technology News: Infogroup…

Starting, Zimbabweans who are between 18-65 years old, will have the option to sign up as blood donors on Facebook Facebook in partnership with the National Blood Service Zimbabwe (NBSZ) announce a new feature to encourage people to donate blood. Starting today, Zimbabweans who are between 18-65 years old, will have the option to sign up as blood donors on Facebook, be notified when blood donor centres near them have an urgent need for donations and invite friends to donate. With Zimbabwe being the eighth country in…

Anand Tharanathan Joins MetaCX Exec Team After a Three-Year Run as a Product Research Executive for the Social Media Giant MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced its appointment of Anand Tharanathan to the newly created role of chief product officer. Tharanathan joins MetaCX from Facebook where, as the head of user experience research, he led end-to-end product research for Facebook Search, Identity, News and the overall App Platform. In this role, he was…