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In response to the COVID-19 crisis, Falcon.io will offer complimentary services Falcon.io, a Cision company, announced it will participate in a global initiative that Messenger from Facebook launched this week, in response to COVID-19. The program connects government health organizations and UN health agencies with developers that can assist them in leveraging the Messenger platform to more effectively share timely and accurate information, and speed up their responses to concerned citizens. Marketing Technology News:…

Facebook announced that Robert M. Kimmitt, former Deputy Secretary of the Treasury and U.S. Ambassador to Germany, has been appointed to the company's Board of Directors as lead independent director, effective immediately. Additionally, Jeffrey D. Zients, CEO of The Cranemere Group Limited, has informed the company that he will not stand for re-election to Facebook's Board of Directors at the company's 2020 Annual Meeting of Stockholders. Zients will continue to serve as a director until the date of the Annual Meeting.…

New Report Finds Inability for Facebook to Prevent Exploitation of Consumer Fears by Potential Profiteers and Scammers Facebook has shown it is unable to prevent advertisements hawking a variety of coronavirus products to include medical masks, test kits and even "vaccines," and it is time that the U.S. Department of Justice steps in swiftly to hold bad actors, who take advantage of consumer fears and anxieties, accountable. New research from the Digital Citizens Alliance (DCA) and the Coalition for a Safer Web (CSW) –…

Three-part documentary series Niall Ferguson's Networld, premiering March 17 on PBS, provides unique insights from history into the viral spread of ideas and how social media's technology is a battlefield of the future Facebook, Twitter, Instagram, Snapchat, TikTok… social networking platforms continue to grow, connecting people and spreading information instantly on a global level. Early Silicon Valley idealism of creating a connected world has faded. Today these platforms are a source of anxiety – with fake news and…

YouTube rated #1 purchase driver on social, and Facebook Stories ranked one of top 3 platforms to watch videos from brands Animoto, the company that makes it easy for anyone to create professional marketing videos, released its latest social media insights, indicating notable growth in video marketing on YouTube and Facebook Stories. The report was compiled using an online survey of 1000 consumers and 500 marketers who work at companies that have produced at least two videos in the past year. Marketing Technology News:…

Offering Event Engagement, a Free Event Community, to Organizations Dealing with the Cancellations of In-Person Events Higher Logic, the industry-leading SaaS engagement platform of associations and B2B organizations with more than 2.7 billion community interactions annually, announced that it will offer Event Engagement for free to current and prospective customers facing the challenge of delivering meaningful experiences and engagement during the health crisis of the novel coronavirus (COVID-19).  Leveraging its…

Consumers spend more time on the open web, trust what they see and read more, and find the advertising more effective and impactful as compared to Facebook, Instagram, YouTube and Amazon OpenX announced the release of the company's latest report with global market research firm The Harris Poll, looking at consumer views towards the open web compared to walled gardens like Facebook, Instagram, YouTube and Amazon. The report highlights a variety of ways consumers prefer the open web over various walled garden environments,…

We live in the digital age where data is everything. If you think services like Facebook and LinkedIn are great because they’re free, think again. These companies gain a lot from the data they collect from us. It’s information worth millions of dollars they can sell to advertisers. But enough about that. Let’s talk about the services you’re actually paying to use. Do you know that businesses also hold information about you? From the moment you sign up, they are already collecting data about you. Data that they are…

Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. With well over 340 million tweets being sent in a day, half a billion tweets per day and a valuation of 16 billion dollars, all we can say that Twitter is one of the world’s biggest and powerful social media networking and news site. Additionally, all these features of this social media platform are also leveraged by marketers and business owners for creating effective social media strategies to…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Acuant, Facebook, Affle, Creatio, and Clarivate Analytics. Acuant Expands Trusted Identity Platform Bringing More Ways to Transact on the Web/HTML Acuant, a leading global provider of identity verification solutions, announced new technology for advanced passive liveness test in Acuant FaceID biometric facial recognition and Acuant WebID for instant identity verification on the…

Realtor.com helps professionals grow and cultivate leads as spring home buying season begins Cutting through the clutter of digital home search just got a bit easier for agents and brokers across the country with Market Reach, a new lead generation and brand marketing solution from realtor.com. As home shoppers consider their next move, the home search is often top-of-mind. Even when they're not actively searching for listings online, chances are they're thinking about the process. Market Reach applies behavioral…

If Your Facebook Ads Are Not Performing Learn from Facebook Experts in this Resource With 2.3 billion users as of 2019 and the increasing variety of tools being made available, Facebook ad campaigns are a marketing opportunity that you shouldn't neglect. Social media platforms like Facebook can increase brand awareness, help you learn about your customers, allow your brand an easy public relations strategy, and increase website traffic and conversions, among other factors. Over seven million brands actively use Facebook as…

If you are a business person and thinking of increasing your customer count, then social media networking is the one-stop for all your issues. We spend most of our time on social media applications, and business people can use this route to promote their products. There are so many Instagram accounts focusing on Direct Sales without the presence of any mediator. The absence of a mediator increases your Sales margin and thus surges your overall revenue. At present, products from varying categories are listed for sale on…

Today, the way customers interact with organisations is evolving swiftly. Digital is king, and serving them across each channel is vital. Why? Because that is where they are and anticipate brands to be. They also expect timely and resolutive responses in such cases. As a CMO or board member with responsibility for customer propositions, service or experience that companies know they need to differentiate and move to more integrated customer communications, that more readily reflect how customers want to engage with…

Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Digital Advertising Campaigns That Drive Online Sales Sojern, a leading provider of digital travel marketing solutions, announced expanded support for attractions customers around the world to provide an alternative to the high commission rates charged by online travel agencies (OTAs). Packaged as a subscription, Sojern can now help attractions customers of all sizes promote their tours, activities and experiences via Facebook, Instagram,…

Sidecar Additionally Launches Support for Google Display and Video Ads as Part of the Company's Increased Focus on Audience Management Across Channels Sidecar continues to solve the pain points facing digital marketing teams in retail, and today's latest step is the introduction of the next generation of Sidecar for Facebook & Instagram. Critical among the new features is the granularity with which Sidecar automatically creates and manages audiences for Facebook and Instagram ads. In addition, the company's heightened…

The new name propels company into its next stages of growth and reinforces company mission BounceX, a SaaS technology built for performance marketers, announced today it is changing its name to Wunderkind on March 18, 2020.  The name change is part of a larger up-branding initiative to better align with the next phase of company growth and company mission: to unleash the extraordinary power of individuality. “People and individuality are at the heart of everything we do,” said Ryan Urban, CEO of BounceX. “Whether…

The internet is made of trillions of facts. And for many consumers, it’s the first port of call when it comes to finding an answer to something – whether it’s the opening times of the closest pharmacy, or the calories in a meal. But how often are they getting the correct answer? Worryingly, marketers believe that only 35% of the information about their brands online is accurate. But as consumers increasingly lean on the information they get from search to make their purchase decisions, misinformation is leading to a…

Cleveland Clinic, Mayo Clinic, St. Jude Children's Research Hospital Claim Top Spots ListenFirst, the most comprehensive social analytics solution, released a report on the State of Social 2020: Hospital Networks, including a ranking of both the Top 10 U.S. Hospitals and the Top 10 U.S. Children's Hospitals by social engagement. The report documents the social media efforts of 1,033 hospitals and is designed to give healthcare marketers tactical advice on how to better connect and engage with their communities on social…

The majority of people still use LinkedIn as a resume and job posting platform. However, this is no longer the truth and LinkedIn is gradually turning into a powerful lead generation platform. According to the recent statistics from LinkedIn lead generation: LinkedIn has more than 500 Million registered users, with more than 260 Million of them signing-in at least once a month. More than 80% of B2B leads that are socially generated, come directly from LinkedIn. Around 80% of total business leads come from LinkedIn…