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CloudCommerce, Inc. (CLWD), a leading provider of digital advertising solutions, announced that an accessories maker for the Jeep Wrangler experienced a 143% increase in conversions and its highest click-through rate ever by leveraging SWARM, the Company’s AI-driven solution. Marketing Technology News: InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing for InMobi… Andrew Van Noy, CloudCommerce CEO reported, “SWARM tested 90 ad variations leveraging a mix of images, headline and body copy.…

Wallzoe announces the newest product of social posting software. Wallzoe® 3.3.0 is available immediately. Wallzoe 3.3.0 is designed to help social media users and their team streamline the social posting process, saving time and money. Focus on what's really important with Wallzoe. Wallzoe is ideal for individuals and small businesses who'll benefit from a simplified but structured social publishing strategy. As the user's social presence grows, so will their business. Wallzoe is fully scalable and will grow with the…

Small business marketing expert, Ripl Inc., a software company empowering hundreds of thousands of businesses to succeed on social media without the need for specialized staff or high costs, announced the release of The Small Business Owner’s Social Media Playbook. The company produced the guide for small businesses struggling to identify how they should promote their brand through social media marketing. The Playbook is intended to be a free downloadable tutorial for small business owners in need of training and…

Meltwater, a global leader in media intelligence, is proud to announce that it is the recipient of three Comparably Awards for “Best Global Culture,” “Best Sales Team” and “Best Product & Design Team.” Meltwater ranks number five for “Best Sales Team” and in the top 50 for both “Best Global Culture,” and “Best Product & Design Team alongside companies such as Apple, Google and Facebook, based on data compiled from 10 million employee ratings across 60,000 U.S. companies. For the past 20 years, throughout its…

Adjust, the global app marketing platform, released its second global Mobile App Growth Report, in collaboration with Facebook. Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world's fastest-growing vertical, led by Argentina, while India tops the charts as the fastest-growing region. Using its own Growth Score, Adjust created a global map to highlight mobile app trends…

Facebook has launched a Top Providers Initiative, certifying a limited number of companies as trusted partners providing best-in-class marketing and advertising services to real estate agents using the Facebook, Instagram, and Messenger platforms to grow their businesses. Ylopo, the leading provider of digital marketing services to the real estate industry, and one of the few companies in the industry exclusively focused on digital advertising and marketing, is honored to announce their elevated partnership with Facebook.…

DV now offers a comprehensive third-party brand suitability solution to clients buying on Facebook and Instagram DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced an expanded brand safety and suitability integration with Facebook, extending verification to new premium inventory channels such as Facebook In-Stream Reserve, while providing new tools to boost control and efficiency. With the expansion, DV now offers comprehensive brand measurement solutions on…

Bango, the global platform for data-driven commerce, announces the launch of the updated Bango Marketplace, giving app publishers and performance agencies a powerful way to target user acquisition campaigns based on purchase behavior that is not available anywhere else. Targeting proven payers is the holy grail for app marketers. Bango Marketplace gives app marketers access to custom ’Audiences’ of proven payers that focus their Facebook campaigns directly on the people most likely to buy. Marketing Technology News:…

Raytion, an internationally operating IT business consultancy specialized in search-based solutions and content integration, announces the general availability of its Raytion Enterprise Search Connectors for ServiceNow AI Search. AI Search is included in ServiceNow's newly released Now Platform Quebec release. The Raytion Connector Hub for AI Search allows all 45+ Raytion Enterprise Search Connectors to integrate content from external third-party information systems into the ServiceNow platform. The Raytion Connector Hub is…

With the addition of former Disney and TikTok executive Kevin Mayer, LiveRamp's Anneka Gupta, and the return of industry veteran George Gallate, the company lays foundation for growth Tinuiti, the largest independent performance marketing firm across the Triopoly of Google, Facebook, and Amazon, today announced the addition of three industry visionaries to its board—Kevin Mayer, former chairman of Disney's Direct to Consumer International Segment and previously CEO of TikTok; Anneka Gupta, president and head of product…

FootPrint app tells you what your social media profile is worth. FootPrint provides an influence rank for each user Users can learn their profile dollar value with in-app purchases. Launched on Facebook and Twitter (Instagram coming soon) Who better to market for you than your own customers? Search MyFootPrintScore, one word, on Google or the Apple Store, Less than 2% of Hispanic CEOs FootPrint is the new "it app," now available for download on iPhone and Android. FootPrint has the ability to…

Having an online presence is more important than ever before. TruLife specializes in forging a powerful online presence for its clients by using a synergistic, multi-pronged marketing approach. This helps brands create a solid e-commerce presence that can help them build an international audience that spans the globe. Two decades into the 21st century, it feels like everyone has gotten onto the online marketing bandwagon. While big businesses can afford to dump money into expensive campaigns and build pricey websites,…

Doubling down on its retailer-first strategy, Sidecar has reorganized its proprietary technologies into a single, personalizable solution. The newly formed Sidecar Technology Suite is a digital marketing optimization engine that works across all major advertising platforms, including Google, Microsoft Bing, Facebook, Instagram, and Amazon, to support the full lifecycle of performance marketing in retail. As part of the retailer-first reorganization, Sidecar also refreshed its services offering by introducing a new…

Accelerated digital transformation coupled with growing awareness of user privacy sparked changes in consumer behavior AppsFlyer, the global attribution leader, today released the 12th edition of its Performance Index, ranking the top media sources in mobile advertising. In this edition, Google extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking: from 69 vs. 68 power ranking score in Index 11 (covering the first half of 2020) to 69 vs. 64 in Index 12 (covering the second half of…

Nutrisystem, the preeminent direct-to-consumer nutrition and weight management brand, announced today that its Delivered to Your Door campaign has been named Campaign of the Year, Ecommerce in the inaugural Adweek Performance Marketing Awards. The Adweek Performance Marketing Awards recognize the year's best campaigns and top executives who created results-driven targeted marketing that rose above the rest with strategies and innovation to deliver a lead, click or sale. The marketers embody the…

Creative studio Mindworks has announced the launch of a new feature for its playable ad platform Playturbo. This new feature allows advertisers to use a wide range of pre-built playable ad templates to facilitate playable ad creative production and to improve mobile campaign performance while reducing production costs. New Playturbo feature: playable ad templates Many brands and advertisers across all major markets and verticals have started implementing playable ads into their marketing stacks, thanks to their…

Today, Facebook has announced the launch of Instagram Lite to Sub-Saharan Africa, a new, lightweight version of the Instagram app for Android that uses less data and works well across all network conditions. Marketing Technology News: EY Intelligent Delivery Platform for SAP To Support Organizations Looking To leverage RISE With SAP The new version of Instagram Lite for Android is less than 2MB in size, making it fast to install and quick to load. It also has improved speed, performance, and responsiveness. Instagram…

With the addition of the Seattle-based agency, Tinuiti now stands alone in its ability to pull every possible growth lever for a brand on Amazon Tinuiti, the largest independent performance marketing firm across the Triopoly of Amazon, Google and Facebook, today announced the acquisition of Amazon-specialist agency, Ortega Group. The Seattle-based firm of former-Amazonians specializes in strategic account management and operational services for brands like Gerber, Grande Cosmetics, Nulo Pet Food, and Pantone. Marketing…

Growth marketing platform brings big-budget inventory to much smaller companies needing to reach tomorrow's audiences People are rediscovering that there is life beyond Facebook and social media. User trends are shifting, especially among the young. As a result, the behemoth social media networks, the "walled gardens," are losing their relevance and value, despite ever-increasing ad spend. However, advertising on the open web, outside those walled gardens, continues to work for those who can afford it and optimize it…

Largest ever study of Facebook reshares finds an untapped traffic goldmine for publishers - Newsweek, The Guardian, Le Monde, New Scientist among the 2.8 billion clicks analyzed Publishers who reshare their existing content on Facebook achieve 67% additional clicks on average, reveals new research published today by Echobox, the AI-powered social publishing platform. Marketing Technology News: Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown The groundbreaking research found that…