For many organizations, there was an immense frenzy in the lead-up to the GDPR. There was panic surrounding consent messaging requirements, trepidation at the thought of entire …
Pixability Hires Ex-Google Executive Chris Woods as Chief Revenue Officer
Woods Will Lead Growing Global Sales Team as the Company Sees Increased Use of Its Powerful Software and Analytics Services …
How to Unlock Google Analytics’ Full Potential and See Remarkable Results
Presented with Google Analytics’ rich data, it’s easy for marketers to get overwhelmed or distracted. There’s a fine line, after …
Key Social Media Monetization Tactics for Mobile-First Gaming Brands
When you think of a typical gamer, the mind is quick to paint a mental picture of a young male. …
Fully Connected: How to Get Developing Countries Online
Did you know it’s World Telecommunication & Information Society day (WTISD) today? Probably not. And as it might sound boring, …
Eventbrite Powers New Ticketing Functionality for Facebook Events
New Product Enables Small Businesses and Entrepreneurs to More Easily Create and Sell Tickets to Events Directly on Facebook Eventbrite, …
SOCi Launches Ads PLUS for Facebook and Instagram
SOCi Ads PLUS Enables Multi-Location Brands to Quickly Create andDeploy social Media Ad Campaigns Across Thousands of Local Pages SOCi, …
TechBytes with Scott Gifis, President at AdRoll
From the time you started at AdRoll – how much has the market of online advertising evolved?’ In some ways, …
It’s the Year of Localized Social Marketing — Here’s Why
Localized social marketing uses specifically crafted social content to engage audiences at the local level. It’s a social media strategy …
Cybercriminals Get Social; Facebook and Instagram Phishing Rose Dramatically in Q1 2019
Vade Secure’s Q1 Phishers’ Favorites Report Also Investigates the Increasingly Sophisticated Tactics Being Utilized by Cybercriminals Targeting Office 365 and …
5 Outdated Social Media Practices — And What To Do Instead
In the past 15 years, social media communication has become an essential — if not the main or only — …
Voice is the New Click: Why Voice Commands Will Replace the Click as the Standard Measure for Brands
The humble-but-powerful act of clicking a mouse cursor on a hyperlink has long served as the cornerstone of the now …
Data Integrity: A Marketer’s Opportunity Today
When data integrity is done right, modern marketers will see efficiency, revenue growth and positive brand impact in 2019. Everywhere …
Merkle Releases Its Q1 2019 Digital Marketing Report
Report Highlights Decline of Facebook Spend and Continued Growth of Google Shopping Ads and Overall Paid Social Spend Merkle, a …
What’s Happening to Brand Loyalty?
In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty …
TechBytes with Gil Sommer, VP of Product, Connatix
Tell us about your role and the team/technology you handle at Connatix. I am the VP of Product at Connatix. …
Why Has Zuckerberg Taken a Bold Stride Towards Becoming a ‘Privacy-Focused’ Platform?
For some, Mark Zuckerberg’s recent declaration that Facebook will be transformed into a ‘privacy-focused’ platform will be perceived as a …
Why Facebook Is Still the Strongest Social Media Platform When It Comes to Advertising
“Facebook is dead.” “The content sucks.” The media beatdown never stops. And yet we’re seeing up close how brands are …
Unique Positioning Dominates Merchant Services Marketing
In December 2018, Square declared it would re-file regulatory paperwork to run a banking business. “Square Capital is uniquely positioned …
How to Find the Right Advertising Fit: Facebook vs. Instagram
Planning a product launch and wondering how much of your limited budget to allocate to digital advertising? We have no …