Forrester Research names Bpm’online ‘Strong Performer’ in Lead-to-Revenue Management Category

Bpm’online, the provider of revolutionary process-driven unified CRM platform for marketing, sales, and services, announced that it has been named a ‘Strong Performer’ in Q4 2016 report by Forrester Research. The report, titled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors”, concluded bpm’online received the highest score for their current offering among Strong Performers.

According to the report —

“The L2RM business system comprises integrated goals, processes, and metrics that reshape marketing practices to drive effective customer engagement across the entire customer lifecycle — from awareness to advocacy.”

“We believe that this Forrester Wave validates bpm’online’s intelligent marketing automation product as one of the best choices for companies seeking a robust process-driven platform to enable them to build better relationships with prospects and customers, and deliver demand generation excellence,” said Katherine Kostereva, CEO and Managing Partner of bpm’online.

“Bpm’online’s intelligent capabilities are empowering more marketers to achieve exceptional results through effective marketing resource management, campaign design and execution, lead management, and personalized communications with every customer through various channels.”

The 36 evaluation criteria for the Forrester Wave™ looked at a combination of current offering, strategy and market presence. The criteria were grouped into three high-level buckets: Current Offering, Strategy, and Market Presence — which, together, determined the Forrester Wave™ rankings of the most significant lead-to-revenue platform vendors invited to participate in the assessment.

The research report stated that bpm’online’s “out-of-the-box product functionality is strong and balanced across all of our criteria. But the unique strength of bpm’online’s solution is its platform, which provides advanced business process model management capabilities. Forrester’s vision for L2RM is quite sympathetic to a process orientation.“

Earlier, bpm’online was also recognized in Gartner’s 2016 Magic Quadrant for Sales Force Automation, included in Gartner’s 2016 Magic Quadrant for CRM Lead Management, and recognized in latest Gartner 2016 Magic Quadrant for the CRM Customer Engagement Center.

Bpm’online marketing offers a holistic multichannel marketing management software, providing comprehensive capabilities and out-of-the-box best practice processes. The company has made significant investment and innovations in CRM solutions to empower companies to gain demand generation excellence. Backed by a robust BPM engine, bpm’online helps organizations to effectively manage leads from the first stages of customer acquisition to lead nurturing, and through the hand-off to sales. This allows sales teams to work with the most qualified and sales-ready leads. Additionally, thanks to bpm’online’s platform that connects the dots between marketing, sales, and service, organizations can streamline processes across the entire customer journey which provide them a distinct competitive advantage in the era of ever-changing customer expectations.