Customers Will Be Able to Create AI-Driven Sales Plays in the Lattice Atlas Platform

Troparé Inc., a thriving developer of self-service B2B marketing and sales acceleration solutions and Lattice Engines, the leading provider of AI-based revenue acceleration solutions, announced a strategic partnership to help customers execute on account-based marketing and sales programs at scale via mobile devices. As a result of this partnership, customers will be able to create AI-driven sales plays in the Lattice Atlas platform, which can then be executed by sales reps on any smartphone or tablet – independent of Salesforce or other CRMs.

“Troparé has been very successful developing custom data-related native mobile applications for enterprise customers over the years,” said Jean-Paul Gomes de Laroche, Corporate Vice President at Lattice. “This partnership will enable any customer, no matter their CRM of choice (if any), to access AI-driven insights and execute sales plays whenever and wherever they want.”

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Troparé’s application development platform serves over 4.5+ million users worldwide and is capable of producing custom native applications across any mobile operating system in a matter of days. “Time-to-value in onboarding a new customer – including the creation, design, and testing of their custom application, takes approximately one week,” says Troparé CEO and founder, Greg Carpenter.

“Our proven mobile platform, in combination with Lattice Engines, creates an ideal channel to easily access and consume their unique predictive insights, accelerating the entire sales cycle without being bound to a specific CRM or alternative stationary distribution channels.” All sales dispositions marked in the application can automatically get pushed to any linked Customer Relationship Management program (CRM) or directly into Troparé Studio,” Troparé CEO Greg Carpenter said.

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