Qubit Adds Integration with Salesforce Commerce Cloud for Refined E-Commerce Personalization

Customer Experience ManagementB2B CommerceCRM

By Sudipto Ghosh On Jul 17, 2018

Integration with Qubit Will Allow Retailers to Achieve Customer Experience Goals, Enabling E-Commerce Businesses to Deliver Personalization at Scale

Qubit, a leader in marketing personalization technology, announced their latest integration with Salesforce Commerce Cloud. Qubit’s new Salesforce Commerce Cloud cartridge automates the integration of Qubit’s data layer, enabling ecommerce companies to collect rich behavioral data on their customers and take their personalization efforts to the next level, leveraging Qubit’s platform. The cartridge and partnership will enable greatly improved speed to deployment so that retailers can jumpstart their personalization efforts, with ecommerce companies seeing as much as a six percent increase in revenue when leveraging the Qubit Pro platform.

New Integration with Salesforce Commerce Cloud Dedicated to Powering Personalization Initiatives

“E-Commerce companies no longer see personalization as a nice to have, but as an essential way to engage with their visitors,” said Graham Cooke, CEO of Qubit.

Graham added, “We’re working with brands that are leading the way when it comes to creating data-driven customer experiences. The Qubit Pro platform is a valuable stepping stone for Commerce Cloud customers wanting to integrate with a technology dedicated to powering personalization initiatives.”

As a partner, Qubit enables Salesforce Commerce Cloud retailers to deploy personalization techniques that go beyond basic targeting and product recommendations. With Qubit, retailers can build experiences across the visitor journey that speak to specific segments, from first-time visitors to long-term VIPs. The technology brings together data collection methods, advanced segmentation capabilities, and a suite of proven personalization techniques.

“Creating personalized, omnichannel experiences is now more important than ever for brands,” said Mike Wolff, SVP, ISV Sales, Salesforce.

Mike added, “By leveraging the power of Commerce Cloud and the new integration from Qubit, customers will now be able to collect rich data and deliver scalable personalization.”

Adding More Muscle to Qubit Aura, an AI-Powered Discovery Product for Mobile Commerce

In addition, Qubit brings the same innovative approach to personalization with Qubit Aura, the company’s AI-powered discovery product built specifically for mobile commerce and launched in late 2017. The solution is designed to unlock the mobile web channel using product discovery as the focus on the customer journey. Qubit Aura is not only improving conversion rates on mobile but also providing a halo effect for complementary channels – in some cases a 33 percent increase in attributed revenue on the desktop.

Qubit is the leader in delivering highly persuasive personalization at scale. In 2018, the company was named a ‘Top Rated A/B Testing & Personalization Tool’ by TrustRadius. Leading brands in retail, travel and e-gaming work with Qubit to transform the way they understand and influence their customers. Companies like NET-A-PORTER, Topshop, Emirates, Ubisoft, Thomas Cook, and Ladbrokes Coral are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the US.