Sovrn Holdings, Inc., Acquires VigLink to Expand Suite of Products and Services for Publishers

New Commerce Products Will Provide Sovrn Publishers More Tools to Generate Revenue from the Content They Create and Consumers They Reach

Sovrn Holdings, Inc, a publisher-focused technology firm and programmatic advertising exchange that services more than 25,000 websites, announced the acquisition of San Francisco-based VigLink. VigLink delivers revenue to publishers through content-driven commerce products that capitalize on consumer interest and intent. This acquisition complements the Sovrn suite of products and services, offering content creators more revenue-generating tools.

“VigLink was founded on the realization that the value publishers deliver to audiences and advertisers is not adequately recognized.”

The Sovrn acquisition of VigLink will create one of the largest and most influential portfolios of publishers on the internet:

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• More than 50,000 independent sites
• More than 250M daily active consumers in reach
• More than $1B in annual consumer purchase behavior

“VigLink was founded on the realization that the value publishers deliver to audiences and advertisers is not adequately recognized.” said Oliver Roup, Founder and CEO, VigLink. “In Sovrn we’ve found a partner that shares our view that publishers deserve better, and with the right tools they can do better. Together, we’ll be able to bring more resources and more impact to that fight.”

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“Sovrn and VigLink share a commitment to developing products and services that help publishers do more, learn more, and earn more. Publishers drive billions of dollars in purchasing behavior annually, yet much of their revenue comes largely from advertising,” stated Walter Knapp, CEO, Sovrn. “This acquisition brings another important and fast-growing revenue stream to publishers of all shapes and sizes, enabling them to capitalize on the consumer interest and intent they’ve created. Furthermore, marketers will be able to reach the customers they want at every step of the purchasing journey.”

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