Appsian's analytics platform, Appsian360, is designed to provide Oracle EBS customers with granular insight into data access in-service to maintaining data security and compliance Appsian, the global leader in Enterprise Resource Planning (ERP) data security and compliance, announced their security and compliance analytics platform, Appsian360, will feature support for Oracle E-Business Suite (Oracle EBS). Appsian360 will provide Oracle EBS customers with the ability to gain deep insight into who is accessing business data…

The acquisition brings Scalefast partners unparalleled insights into key customer behaviors and preferences Scalefast, a Los Angeles-based digital commerce solution that is simplifying direct-to-consumer (DTC) eCommerce, disclosed its acquisition of Air360. Terms of the acquisition are confidential. The acquisition of Air360, a technology company that specializes in performance-enhancing, mobile and eCommerce experience analytics, will further empower Scalefast clients to get the most out of their DTC eCommerce strategy by…

Hinduja Global Solutions (HGS), a global leader in business process management (BPM) and customer experience solutions, announced the launch of HGS PULSE, a new contact center analytics platform that provides business performance and customer insights using near-real-time data. With access to predictive analytics and real-time information, contact center leaders can act proactively by predicting customer churn and loyalty, as well as better manage their workforce by tracking customer demand. "HGS PULSE brings together…

Innovation in AI and Natural Language Processing engine drives platform growth and ROI across the customer journey Nuvi, the leading enterprise Social Customer Experience (CX) platform, has been recognized as the Best Social Media Analytics Platform, according to the 2020 MarTech Breakthrough Awards program. 2020 marks the third occurrence of the annual MarTech Breakthrough Awards. With 2,750 nominations this year coming in from all over the world, the competition was extremely fierce. According to MarTech's…

PowerReviews announces the release of UGC Analytics, the market-leading user-generated content reporting and text analytics suite powered by AI and Natural Language Processing. The new platform enables brands and retailers to understand, benchmark and improve consumer sentiment through deep analysis of customer-submitted content (ratings, reviews, imagery, video, Q&A and consumer consumption of and interaction with this) on product pages. Marketing Technology News: SundaySky Announces New Integration With Adobe…

With SiriusXM AdTech Subsidiary AdsWizz, Acquisition Enables End-to-End Offering for Podcasters on One Platform, from Creation to Monetization SiriusXM announced the acquisition of Simplecast, a leading podcast management platform that enables podcasters to publish, manage, and measure their content.  The Simplecast solution, paired with the award-winning monetization platform of AdsWizz, the adtech subsidiary of SiriusXM, creates an end-to-end solution that enables creators to publish and generate revenue from their…

Company offers comprehensive cloud-based, intelligent analytics solution for consumer commerce; counts Amazon Lab126 among growing list of customers Hypersonix has received $11.5M in Series A funding led by Intel Capital with participation from existing investors. Hypersonix was founded by successful serial entrepreneur and former SAP executive Prem Kiran, and is led by an impressive co-founding team, including Rama Rao, former MIT research faculty member for advanced analytics, as well as former PayPal and Intuit data…

Independent Study Confirms that Databricks Customers Realize nearly $29 Million in Total Benefits Databricks, the Data and AI company, released a commissioned global study conducted by Forrester Consulting, which reveals that an enterprise cohort of Databricks customers realized nearly $29 million in total value, driven by revenue, productivity and cost savings. Additionally, these same customers experienced a 417 percent return on investment (ROI) over three years and a payback in under six months when they deployed…

Aureus Analytics offers an AI and data analytics platform that helps independent agencies leverage their data to grow and retain their business while delivering an improved customer experience to their policyholders Aureus Analytics, a global artificial intelligence technology company that provides customer experience solutions to the insurance industry is pleased to announce the launch of its new platform, DONNA. Developed with leading insurance industry experts, DONNA was designed specifically for independent agencies…

Leading multi-award-winning data technology specialist Fusionex has been awarded an initiative to drive customer engagement for an internationally-renowned energy conglomerate through the utilization of Artificial Intelligence (AI) and Customer Analytics, in a multi-year extended deal. A key oil refining and marketing company with a strong 30-year record, the client has over 20,000 employees and more than 1,000 service stations across the region and offers gasoline, diesel and kerosene to power industries and fuel…

Technology allows shopping malls, retail stores and transportation hubs to improve customer service and interactions through real-time insights and analytics Deep North, a pioneer in computer vision and AI- powered video analytics, has closed a $25.7 million Series A funding round, led by London-based Celeres Investments, with participation from Engage, AI List Capital, and others. This round will enable the company to digitize the next generation of brick-and-mortar retail and shopping centers on a global level.…

Tech-enabled BPO’s speech analytics platform enhances speech-to-text transcription of calls for more precise data analytics and personalized call center solutions iQor, a managed services provider of customer engagement and technology-enabled BPO solutions, announced the release of its newly enhanced customer speech analytics platform. The cloud-native speech analytics platform now includes full call transcription, or speech-to-text translation, for recorded interactions between a customer and customer service agent.…

Alliance Enables Acceleration of Market Insights for Nielsen Global Connect Clients Worldwide AnswerRocket and Nielsen's Global Connect business announced that Nielsen will leverage the AnswerRocket platform to automate and scale business intelligence and insights generation for the consumer packaged goods (CPG) manufacturers and retailers it serves around the world. AnswerRocket's analytics solution provides Nielsen with the means to efficiently scale insights generation using artificial intelligence and machine…

ThetaRay's solution can spot suspicious behavior within large, complex datasets; accurately detect Unknown Unknowns; and reduce costly false positives Based on its recent analysis of the European Artificial Intelligence (AI)-based Big Data analytics market, Frost & Sullivan recognizes Israel-based ThetaRay with the 2019 European Enabling Technology Leadership Award for its advanced analytics platform and self-learning, Artificial Intuition-based solutions. The platform can detect suspicious behavior, emerging risks…

Jesta I.S. Inc., a global leader in integrated ERP solutions for wholesalers and omnichannel retailers, is excited to announce the launch of its latest Vision CRM powered by Snowflake and Tableau. The newest Vision CRM builds on Jesta’s industry-leading Analytics foundation and leverages AI-driven algorithms to provide businesses with holistic insights on its customers across all channels. “Data is the currency of the future,” said Arvind Gupta, President of Jesta I.S. “Vision CRM marries the immense power of the cloud…

Real-Time, Customizable Reporting Platform Advancing Measurement Solutions Recognized as Finalist for In2 SABRE Awards Firm Also Recognized for Top Influencer Program MWWPR, one of the top independent and integrated public relations agencies, has been recognized for its proprietary analytics platform, MPACT by The Holmes Report's Innovation (In2) SABRE awards as a best marketing technology. The In2 SABRE awards honor work that pushed boundaries and elevated industry standards in 2019, when the platform launched. MPACT…

Community bankers develop data platform for financial institutions, receives a Notice of Allowance by the U.S. Patent and Trademark Office KlariVis, a unique and proprietary data analytics software platform developed by bankers for bankers, announced that it has successfully received its Notice of Allowance from the United States Patent and Trademark Office for the KLARIVIS mark. KlariVis compiles and aggregates high-value actionable data in an automated fashion to enable financial institutions to better leverage this…

Combined Offering Delivers Transparency, Frictionless Ability to Leverage Analytics in Real-Time SparkPost, the world's largest email sending platform, announced the intent to acquire eDataSource, the leading provider of email deliverability solutions and performance insights. SparkPost powers the world's largest email senders and delivers SparkPost Signals, an innovative, predictive email intelligence solution to market. eDataSource's inbox performance insights and reputation management will help SparkPost deliver the…

New Platform Empowers Digital Teams to Troubleshoot Issues Fast and Innovate More Experience analytics leader Contentsquare launches a major release of the most complete experience analytics platform on the market, helping brands to innovate based on customer behavior across digital channels. Contentsquare now gives brands the ability to surface and quantify revenue-generating recommendations for experience improvements using artificial intelligence. Contentsquare customers can use these recommendations to…

Leading New Zealand Skincare and Cosmetic Manufacturer Attracted by Halo’s Ease of Use, Local Service and Cloud Architecture Halo, a division of Logility, Inc., announced that Mix Limited, a leading skincare and cosmetic manufacturer in New Zealand, has selected Halo as its preferred provider for self-service analytics and reporting. Using Halo’s proven cloud-based, user-friendly analytics platform, the Mix team will gain faster access to critical sales and financial data to support business growth. Marketing…