MarTechSeries
MarTechSeries
  • Home
  • News
  • Interviews
    • MarTech Interview Series
      • MarTech Interview with Clement Cao, Co-Founder, Executive Director and President, Mobvista
        MarTech Interview with Clement Cao, Co-Founder, Executive Director and President, Mobvista
      • Interview with Chris Bassolino, Co-Founder and COO, Zype
        MarTech Interview with Chris Bassolino, Co-Founder and COO, Zype
      • MarTech Interview with Zack Dugow, Founder and CEO, Insticator
        MarTech Interview with Zack Dugow, Founder and CEO, Insticator
      • MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies
        MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies
      • MarTech Interview with Deborah Conrad, CMO, Grand Rounds
        MarTech Interview with Deborah Conrad, CMO, Grand Rounds
    • Tech Bytes
      • TechBytes with Andrew Park,VP, Customer Experience Strategy, InMoment
        TechBytes with Andrew Park, VP, Customer Experience Strategy, InMoment
      • TechBytes with Daniel Dawson, CCTO, Grand Visual
        TechBytes with Daniel Dawson, CCTO, Grand Visual
      • TechBytes with Michael Kostow, SVP and GM, Salesforce Pardot
        TechBytes with Michael Kostow, SVP and GM, Salesforce Pardot
      • TechBytes with Fortuné Alexander, Sr. Director, CX Product Strategy, Oracle
        TechBytes with Fortuné Alexander, Sr. Director, CX Product Strategy, Oracle
      • TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd
        TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd
    • Fireside Chats
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
      • Fireside Chat with Matthew Biboud-Lubeck
        Fireside Chat with Matthew Biboud-Lubeck
      • Lynda Clarizio
        Fireside Chat with Lynda Clarizio
      • Mike Cotoia
        Fireside Chat with Mike Cotoia
      • Bill Swanson
        Fireside Chat with Bill Swanson
  • Insights
    • Columnists
      • The Evolution of the Chatbot Experience
        The Evolution of the Chatbot Experience
      • 6 Insights to Drive Superior Engagement & Conversion in Your Next Influencer Marketing Program
        6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program
      • How to Create a Winning Marketing Operations Playbook in 3 Steps
        How to Create a Winning Marketing Operations Playbook in 3 Steps
      • How Brands Can Leverage Influencers With Instagram Polls
        How Brands Can Leverage Influencers With Instagram Polls
      • How to Select the Right Chat Tool for your Business
        How to Select the Right Chat Tool for Your Business
    • Guest Authors
      • 5 Steps to Elevate Your DCO Experience
        5 Steps to Elevate Your DCO Experience
      • Is PayPal a Good Choice for Small Business Owners?
        Is PayPal a Good Choice for Small Business Owners?
      • Four Marketing Trends to Watch in 2019
        Four Marketing Trends to Watch in 2019
      • How to Launch an E-Commerce Business
        How to Launch an E-Commerce Business
      • Bored During the Big Game? How VR and AR Can Help Make a Lasting Impression
        Bored During the Big Game? How VR and AR Can Help Make a Lasting Impression
    • Staff Writers
      • The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
        The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
      • Hello Valentine! The Marketer is Watching You
        Hello Valentine! The Marketer is Watching You
      • Digital Marketing Statistics Towards the End of 2018
        Digital Marketing Statistics Towards the End of 2018
      • Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
        Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
      • Without Customer Experience, Marketing Technology is HOLLOW in 2019
        Without Customer Experience, Marketing Technology is Hollow in 2019
  • MarTech Radar
    • Marketing Automation
    • Data Management Platforms
    • Content
    • Social Media Platforms
    • Analytics
    • B2B Commerce
    • Personalization
  • Resources
  • Events
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

More results...

Search Results for: data analytics

Ad-Juster Launches ProgrammaticIQ, a SaaS Programmatic Data Analytics Platform for Revenue Optimization
Analytics, B2B Data

Ad-Juster Launches ProgrammaticIQ, a SaaS Programmatic Data Analytics Platform for Revenue Optimization

Ad-Juster, an Industry Leader in Media Reporting and Analytics Solutions, Has Changed the Game with the Launch of ProgrammaticIQ, a …

PRNewswireFebruary 5, 2019, 2:09 pmFebruary 5, 2019 3 505
Data Analytics Adding Value for US Enterprises
Analytics

Data Analytics Adding Value for US Enterprises

ISG Provider Lens Report Evaluates 50 US Providers That Help Organizations Make Sense of Their Data and Monetize It US …

PRNewswireDecember 18, 2018, 5:38 pmDecember 18, 2018 1 619
Consumers are overwhelmed with offers for products and services, especially while shopping online. It’s very common for a customer to see advertisements for products that they may have recently searched for, but also sometimes the marketing emails and pop-up ads are not necessarily suitable with the consumer’s interests and may come across as more annoying than actually useful. More of customer service is the aspect that is vital in any of the fields to rule the market — unless your customer is satisfied your business is not going to reach a new level. Isn’t this the truth? So, customers' preferences and the kinds of things that are driving them to your set of products is worthy of analysis. Big Data analytics is a term used to refer to the large data sets that are too complex for traditional data-processing application software to adequately deal with. Big data analytics is the process of collecting, organizing and analyzing huge volume of data to discover patterns and other useful information for organization use. Are You Still Not Using Big Data Analytics? You Are Surely Missing Out! The gigantic data matrix helps to enhance the potential and growth of the company. Deep analysis of the data matrix helps to gain the hidden benefit from the reports. Many companies are reporting positive changes while implementing big data analytics initiatives. Researched advantages using the benefits of big data include the following: The capability of making better decisions High productivity Cost-effective operations Personalized effect on the customers’ needs Monitoring the sales highs and lows Upgraded customer service Why It's the Right Time to Embrace Big Data Analytics With real-time big data analytics, you can step ahead of the competition or the moment and your direct competitor can be notified that you are changing the strategy to be the market leader. Service improves dramatically, which could lead to a higher conversion rate and more revenue. When companies monitor the products that are used by their customers, it can proactively respond to upcoming outcomes — successes or failures. “New strategies are noticed very immediately and it surely affects the outcomes.” Brands need to take a more strategic approach to driving sales and delivering excellent customer service stem to give customers an effective experience. Companies may analyze a huge set of complex data sets from various sources to gain important apprehends of customer behavior and use such feedback to drive sales and provide better customer service with big data analytics. Read More: Four Ways Marketers Can Strengthen Their Big Data Muscles Impact of Big Data on Customer Service & Experience Better Contrive Is the Result of Better Analytics The use of big data analytics is separating through transactional data or a customer’s purchase history. Such data may reveal how much a customer has spent on something, how often he or she makes the purchase, and — most importantly — on which products or services. This kind of data is crucial for making marketing offers to customers for future purchases as well as recommendations based on customer preferences. Nordstrom, for example, is developing stores that integrate data collections into a brick-and-mortar environment. It displays what customers have purchased before, whether at a store or online, and generate recommendations essentially serving as personal shoppers. More Personalized Customer Experience Big data analytics further present an opportunity to personalize and customize the customer experience. Therefore, it offers a chance for companies to interact with their customers by specifying suitable products and services according to the customer’s needs. This helps to expand greater sales, greater customer satisfaction, and sustained brand loyalty. “Transactional + Behavioral + Social Data = Complete Customer Satisfaction” For example, financial management and personal banking websites may track a customers’ spending habits and offer cash rewards or other incentives when they spend money, while health-management sites or even devices can provide feedback and encourage people who are monitoring their diets or tracking their vital signs. Read More: AI, Big Data And Digital Transformation – And The Potential ‘Buzzword Backlash’ To Wrench Social Media as a Power Tool Customer feedback surveys, call transcripts, and most any text produced by the customer in an exchange with customer service agents along with SMS, social media posts, and chats included are vital sources of big data analytics, which allows for optimizing customers’ engagement. Especially big data gathered from social media activity can provide tremendous spectacle into customer concerns and directs the companies towards identifying and fixing customer service issues. Contact hubs can be reorganized to accommodate high-demand channels, and managers can train their agents to work more on channels that receive the most customer contact. For example, if Twitter proves to be a high-demand channel for a certain brand, a company can heavily focus on it. Companies may also use such analytics data to carry out better marketing campaigns on the most in-demand social media sites, serving to customers’ preferences. Delivers Valuable Feedback Big data analytics can also show which channels are most frequently used by customers and also the ones which need better engagement, thus providing an additional opportunity for brands to optimize their strategy. As customers are more connected to brands on the channels, it is vital to collect, analyze, and treat all data in order to provide employees with the right tools for understanding so they, in turn, may provide efficient customer service. By understanding customer behavior, companies can resolve issues more efficiently as big data will enable representatives to offer solutions precisely without a need of any queries. For instance, if data is now integrated into CRM systems with the goals of improvised customer analysis, defining a better picture of customer-facing operations, good decision making, and helping in predictive modeling. Read More: Is All That Big Data Making Your Head Spin? Promote Personalization The concept of big data creating more personalized experiences may seem like a combination of similar technologies. For example how chatbots are used to boost customer satisfaction. A fashion chatbot for a brand such as H&M helps a customer, the more it learns about their preference in terms of products. The chatbot is then able to come up with personalized product recommendations as a result. Courtesy: E-Commerce Chatbot While marketers aren't expected to rely on robots, they are expected to regularly gather data from customers for a more personalized experience. Beyond the chatbots, Amazon's recommendation engine is a relative example of personalized recommendations via data collection. The personalization engages the consumers, and so the key for marketers to deliver the relevant recommendations can be efficiently achieved. Summarizing the Thoughts Consistency is key when it comes to provide a meaningful customer experience and build long-term loyalty for the brand. Many businesses have successfully credited big data analytics in order to deliver consistency across the board. Businesses with a real-world physical presence must find a way to drive out a consistent experience across digital spaces. If businesses can maximize their gains from a single view of the customer, they will be positioned to deliver an exceptional experience that delights the customer each and every time. Regardless of industry, big data analytics make all the difference in achieving the relationships that the businesses seek to have with their customers. By capitalizing on these offerings, you’ll know how to improve your customer service and create an experience that is beneficial for everyone. Each of these points speaks for the need of marketers to make data-based decisions. From increased opportunities and sales to lead the existing marketing campaigns, many marketers have yet to tap into the power of big data. Yet if the upward trend towards adoption of big data analytics is a sign of things to come, those who get on board today most certainly have an edge over their competition. Read More: Experian Launches Powerful Analytics Solution to Help Businesses Harness the Benefits of Big Data
Guest Authors

5 Shrewd Ways of Using Big Data Analytics To Enhance Customer Service

Consumers are overwhelmed with offers for products and services, especially while shopping online. It’s very common for a customer to …

Vikash KumarNovember 8, 2018, 4:55 pmNovember 8, 2018 5 3897
Periscope Data Unveils Data Engine, Optimizing Pipelines for the Future of Data Analytics
Analytics

Periscope Data Unveils Data Engine, Optimizing Pipelines for the Future of Data Analytics

The Right Technology for the Right Workload at the Right Time Periscope Data, the world’s leading analytics platform for data …

PRNewswireNovember 7, 2018, 6:01 pmNovember 7, 2018 0 522
M Science’s TickerTags Dashboard and API Access Gives the Power of Digital Ecosystem Data Analytics to Clients
Analytics, B2B Data

M Science’s TickerTags Dashboard and API Access Gives the Power of Digital Ecosystem Data Analytics to Clients

TickerTags Puts Data-Driven Research Analytics in the Hands of Clients and Provides Unparalleled Flexibility to Derive Investment Insights M Science, …

PRNewswireAugust 6, 2018, 8:54 pmAugust 6, 2018 0 868
MapD Announces Extreme GPU-Powered Data Analytics on Google Cloud Platform Marketplace
Analytics

MapD Announces Extreme GPU-Powered Data Analytics on Google Cloud Platform Marketplace

Instantly Query and Visualize up to Billions of Rows of Data on Google Cloud Platform MapD Technologies,the Extreme Analytics Platform …

PRNewswireJuly 20, 2018, 4:07 pmJuly 20, 2018 1 571
sumologic
Analytics, Native & Programmatic Advertising

Gumgum Selects Sumo Logic as Its Machine Data Analytics Platform of Choice to Support Massive AWS-Hosted Deep-Learning Environment

Leader in AI-driven Computer Vision Unifies and Simplifies Operational Management of its Sophisticated Architecture to Deliver Breakthrough In-Image Advertising to …

PRNewswireJune 28, 2018, 9:59 pmJuly 17, 2018 0 761
Wrench.ai
AI/ML, Analytics, B2B Data

Wrench.AI Launches Suite of Enterprise-Level Artificial Intelligence and Data Analytics Products

Technology Empowers Organizations with the Analytics and Data Insights They Need to Significantly Improve Marketing and Sales Initiatives, Driving Greater …

PRNewswireJune 22, 2018, 10:55 pmJune 22, 2018 0 1007
Hortonworks and Google Cloud Expand Partnership to Accelerate Big Data Analytics in the Cloud
Analytics

Hortonworks and Google Cloud Expand Partnership to Accelerate Big Data Analytics in the Cloud

Hortonworks Data Platform and Hortonworks DataFlow Further Optimized for Google Cloud Platform for Big Data Analytics and Streaming Workloads Hortonworks, …

PRNewswireJune 19, 2018, 11:07 pmJune 19, 2018 1 1083
Data Analytics Is a Game Changer, but Internal Audit Groups Are Lagging, Says A New Study by Protiviti
Analytics

Protiviti Says, Data Analytics Is a Game Changer, but Internal Audit Groups Are Lagging

Survey Reveals Internal Audit Functions Need to Embrace Data Analytics Quickly to Keep up With Businesses That Are Increasingly Data-Driven …

PRNewswireMarch 24, 2018, 4:00 pmMarch 26, 2018 0 1424
FleishmanHillard Hires Matt Groch to Lead Development of Global Data Analytics Capability
Analytics, Content, Sales & Marketing

FleishmanHillard Hires Matt Groch to Lead Development of Global Data Analytics Capability

Research and Technology Strategist Matt Groch Brings Experience in the Strategic Application of Research, Data and Technology Across a Variety …

PRNewswireMarch 12, 2018, 8:40 pmMarch 12, 2018 0 893
GeoSpark Analytics Launches BlueGlass, a Location-Based, AI-Powered Data Analytics Platform
B2B Data, Customer Identity Management

GeoSpark Analytics’ BlueGlass is a Location-Based, AI-Powered Data Analytics Platform

BlueGlass is Operational at the US Department of Defense, Intelligence Community and A Small Number of Commercial Enterprises GeoSpark Analytics, …

PRNewswireDecember 13, 2017, 4:54 pmDecember 13, 2017 0 912
snap acquires metamarkets
In App Marketing, Social Media Advertising

Snap Inc Acquires Metamarkets To Boost Snapchat Ad Data Analytics

Snap Inc, the Parent Company of Snapchat, Has Reportedly Acquired Metamarkets for the Programmatic Ad Data Analytics on Their Popular …

Shalaka NalawadeNovember 10, 2017, 9:11 pmJuly 23, 2018 1 5828
Cloudera
Analytics

New Cloudera Foundation Will Use Data Analytics and Machine Learning to Improve People’s Lives

Founding Executive Director Claudia Juech Brings Depth of Experience in Working on Some of the World’s Most Pressing Challenges from …

PRNewswireSeptember 27, 2017, 9:33 pmSeptember 27, 2017 0 1143
Proof Exchange
B2B Data

Proof Delivers First Secure Multi-Domain Data Analytics Exchange

Unique collective intelligence platform enables enterprises and individuals to share data securely and create a “single source of truth” about …

Rohan JaganJuly 7, 2017, 6:01 pmJuly 7, 2017 0 959
Data Analytics
Audience Data, Guest Authors

The Importance of Data Analytics in Marketing Strategies

We are producing more data than ever before. Every credit card transaction we make, each GPS pinpoint taken by your …

GlobalWebIndexJuly 6, 2017, 6:50 pmJuly 6, 2017 1 17187
Salesforce Einstein Analytics Unveiled to Add Meaningful Context to Data Analytics
AI/ML, Marketing Clouds, Staff Writers

Salesforce Einstein Analytics Unveiled to Add Meaningful Context to Data Analytics

Now every Salesforce user has access to advanced analytics apps with data discovery, rich visualizations and powerful predictive and prescriptive …

Sudipto GhoshJune 15, 2017, 6:27 pmJune 16, 2017 2 3234
Brillio to Showcase the New Know How of Winning with the Modern Data Ecosystem at Chief Data, Analytics Officers & Influencers, UK 2019
Technology

Brillio to Showcase the New Know How of Winning with the Modern Data Ecosystem at Chief Data, Analytics Officers & Influencers, UK 2019

Brillio to Sponsor and Exhibit at Chief Data, Analytics Officers & Influencers, UK 2019 Brillio, a global digital technology consulting …

MTS Staff Writer18 hours agoFebruary 22, 2019 0 41
Persado Expands Analytics Capabilities, Empowering Marketers with More Data-Driven Insights on the Descriptive Elements of Creative
Analytics

Persado Expands Analytics Capabilities, Empowering Marketers with More Data-Driven Insights on the Descriptive Elements of Creative

Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, unveiled Descriptive Insights. …

MTS Staff WriterFebruary 15, 2019, 7:42 pmFebruary 15, 2019 2 194
Salesforce’s Journey Builder Gets Access to Audience Data from Google Analytics 360
Data Management Platforms, Marketing Clouds

Salesforce’s Journey Builder Gets Access to Audience Data from Google Analytics 360

Journey Builder Becomes Stronger; Will Receive Vast Amounts of Audience Information from Both Salesforce’s DMP & Google Analytics 360 Google …

Viraj TFebruary 8, 2019, 3:18 pmFebruary 11, 2019 4 315

Posts navigation

1 2 3 4 5 6 7 … 260 Next

Recommended for you

What’s Trending

MObile

Five Key Trends for Programmatic Advertising in 2018

77799
MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

39677
Marketo + uberflip

Uberflip Reveals Meaningful Content Experiences Positively Influence Marketing and Sales Conversions

33846
Hightail logo

The State of Creative Collaboration – First Annual Survey, Presented by Hightail

28691

Marketo 2017 Marketing Benchmark Report: Centers of Excellence Key to Boost MarTech Adoption and Maturity

27286
MarTech Series covers marketing technology news, editorial insights & digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles & events.

Quick Links

  • News
  • Interviews
  • Insights
  • MarTech Radar
  • Resources
  • Events
  • About Us
  • Contact Us

Visit our Other Sites

iTechnology Series
SalesTech Star
AiThority
TecHR

JOIN OUR COMMUNITY


By checking this box I consent to receiving insights, offers and promotions via email.

Copyright © 2019 MarTech Series. All Rights Reserved. Privacy Policy

Menu
  • Home
  • News
  • Interviews
    • MarTech Interview Series
    • Tech Bytes
    • Fireside Chats
  • Insights
    • Columnists
    • Guest Authors
    • Staff Writers
  • MarTech Radar
    • Marketing Automation
    • Data Management Platforms
    • Content
    • Social Media Platforms
    • Analytics
    • B2B Commerce
    • Personalization
  • Resources
  • Events
    We use cookies to ensure that we give you the best experience on our website. If you continue, we will assume that you agree to our cookie policy.AcceptPrivacy Policy