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Search Results for: data analytics

KlariVis Data Analytics Platform Receives Trademark, Notice of Allowance
Analytics, Technology

KlariVis Data Analytics Platform Receives Trademark, Notice of Allowance

Community bankers develop data platform for financial institutions, receives a Notice of Allowance by the U.S. Patent and Trademark Office …

Business Wire2 days agoDecember 6, 2019 0 217
How Brands Can Successfully Marry Data Analytics with the Human Touch to Improve CX
Guest Authors

How Brands Can Successfully Marry Data Analytics with the Human Touch to Improve CX

Nearly half of U.S. employees say their company has embedded AI into their standard business processes, and more than half …

Cris Kuehl7 days agoDecember 3, 2019 0 393
How AI & Data Analytics Improves Your Customer Experience
Guest Authors

How AI and Data Analytics Improves Your Customer Experience

With nearly half of consumers reporting they would pay a higher price for a product in exchange for better customer …

Cris KuehlOctober 23, 2019, 9:00 pmOctober 18, 2019 0 1691
S&P Global Market Intelligence launches Textual Data Analytics through Xpressfeed
Analytics, Data Management Platforms

S&P Global Market Intelligence launches Textual Data Analytics through Xpressfeed

Sentiment Scores and Behavioral Metrics from Textual Data Analytics Offer Alternative Data-Sets to Make Informed Investment Decisions S&P Global Market …

Business WireOctober 14, 2019, 4:51 pmOctober 14, 2019 0 454
A CMOs Guide to Navigating Data Analytics
Guest Authors

A CMOs Guide to Navigating Data Analytics

The CMO function has always been critical for every business, but the role has expanded and evolved recently to encompass …

Michael BurnsSeptember 27, 2019, 8:00 pmSeptember 19, 2019 1 991
TIBCO Announces Snowflake Integration to Deliver High-Performance Data Analytics for Cloud-Native Customers
Data Visualization, Marketing Clouds

TIBCO Announces Snowflake Integration to Deliver High-Performance Data Analytics for Cloud-Native Customers

TIBCO Spotfire Adds Native Support for Snowflake Data Warehouse for Modern Cloud Analytics Workloads TIBCO Software Inc., a global leader …

PRNewswireAugust 28, 2019, 8:20 pmAugust 28, 2019 0 697
New Era of Business Intelligence Belongs to AI ML and Data Analytics
AI/ML

New Era of Business Intelligence Belongs to AI ML and Data Analytics

Going by the current trends in the industry, both Business Intelligence (BI) and Data Analytics have a key role to play in the economy. …

Sudipto GhoshAugust 6, 2019, 3:49 pmAugust 6, 2019 0 1204
Beanstalk Digital Launches Beanstalk Predictive to Provide Robust Data Analytics Through AI-Driven Insights
Predictive & AI

Beanstalk Digital Launches Beanstalk Predictive to Provide Robust Data Analytics Through AI-Driven Insights

Expanded service line through Beanstalk Predictive to drive more informed client-partner business decisions through real-time data driven by AI and …

MTS Staff WriterJuly 11, 2019, 7:07 pmJuly 11, 2019 1 395
SwiftStack Announces Data Analytics Solution With 10x Performance and Massive Scale
Mobile Marketing

SwiftStack Announces Data Analytics Solution With 10x Performance and Massive Scale

SwiftStack, the leader in multi-cloud data storage and management, announced a new solution for big data analytics and machine learning …

PRNewswireJune 12, 2019, 2:50 pmJune 12, 2019 0 584
MetroList selects Remine for its Data Analytics and Front End of Choice for its 20,000 Subscribers
Analytics

MetroList selects Remine for its Data Analytics and Front End of Choice for its 20,000 Subscribers

Remine, a real estate data and analytics company, just announced MetroList Services, Inc., signed a site license with Remine to …

PRNewswireMay 15, 2019, 12:23 pmMay 15, 2019 0 517
College Pulse Delivers First Real-Time Data Analytics Platform for Tracking US College Student Opinion
Analytics, Customer Data Platforms

College Pulse Delivers First Real-Time Data Analytics Platform for Tracking US College Student Opinion

Company Raises $1.5 Million from Leading Venture Capital and EdTech Investors College Pulse, a survey research and data analytics company, …

PRNewswireApril 24, 2019, 4:03 pmApril 24, 2019 1 724
Strum Platform Launches as New Business Intelligence Data Analytics Software Designed for User Personalization, Targeting and ROI Performance
Analytics, Customer Experience Management

Strum Platform Launches as New Business Intelligence Data Analytics Software Designed for User Personalization, Targeting and ROI Performance

Strum, a financial services data-driven marketing and brand consultancy agency, announced the launch of Strum Platform, its new advanced end-to-end …

PRNewswireApril 16, 2019, 4:02 pmApril 16, 2019 0 815
Signals Analytics Receives Frost & Sullivan's 2019 Technology Innovation Award - Data Analytics
Analytics, Data Management Platforms

Signals Analytics Receives Frost & Sullivan’s 2019 Technology Innovation Award – Data Analytics

On-Demand Data Platform Signals Playbook Recognized as a Highly Effective Tool That Connects Disparate External Data with Deep Context to …

PRNewswireMarch 21, 2019, 2:56 pmMarch 21, 2019 0 1159
Boeing Acquires Foreflight; Brings Data Analytics and Visualization to Aviation Industry
Analytics, B2B Commerce, Technology

Boeing Acquires Foreflight; Brings Data Analytics and Visualization to Aviation Industry

Boeing completed the acquisition of ForeFlight, a leading provider of innovative mobile and web-based aviation applications. ForeFlight has partnered with …

PRNewswireMarch 8, 2019, 9:25 pmMarch 8, 2019 0 1302
Ad-Juster Launches ProgrammaticIQ, a SaaS Programmatic Data Analytics Platform for Revenue Optimization
Analytics, B2B Data

Ad-Juster Launches ProgrammaticIQ, a SaaS Programmatic Data Analytics Platform for Revenue Optimization

Ad-Juster, an Industry Leader in Media Reporting and Analytics Solutions, Has Changed the Game with the Launch of ProgrammaticIQ, a …

PRNewswireFebruary 5, 2019, 2:09 pmFebruary 5, 2019 3 1090
Data Analytics Adding Value for US Enterprises
Analytics

Data Analytics Adding Value for US Enterprises

ISG Provider Lens Report Evaluates 50 US Providers That Help Organizations Make Sense of Their Data and Monetize It US …

PRNewswireDecember 18, 2018, 5:38 pmDecember 18, 2018 1 961
Consumers are overwhelmed with offers for products and services, especially while shopping online. It’s very common for a customer to see advertisements for products that they may have recently searched for, but also sometimes the marketing emails and pop-up ads are not necessarily suitable with the consumer’s interests and may come across as more annoying than actually useful. More of customer service is the aspect that is vital in any of the fields to rule the market — unless your customer is satisfied your business is not going to reach a new level. Isn’t this the truth? So, customers' preferences and the kinds of things that are driving them to your set of products is worthy of analysis. Big Data analytics is a term used to refer to the large data sets that are too complex for traditional data-processing application software to adequately deal with. Big data analytics is the process of collecting, organizing and analyzing huge volume of data to discover patterns and other useful information for organization use. Are You Still Not Using Big Data Analytics? You Are Surely Missing Out! The gigantic data matrix helps to enhance the potential and growth of the company. Deep analysis of the data matrix helps to gain the hidden benefit from the reports. Many companies are reporting positive changes while implementing big data analytics initiatives. Researched advantages using the benefits of big data include the following: The capability of making better decisions High productivity Cost-effective operations Personalized effect on the customers’ needs Monitoring the sales highs and lows Upgraded customer service Why It's the Right Time to Embrace Big Data Analytics With real-time big data analytics, you can step ahead of the competition or the moment and your direct competitor can be notified that you are changing the strategy to be the market leader. Service improves dramatically, which could lead to a higher conversion rate and more revenue. When companies monitor the products that are used by their customers, it can proactively respond to upcoming outcomes — successes or failures. “New strategies are noticed very immediately and it surely affects the outcomes.” Brands need to take a more strategic approach to driving sales and delivering excellent customer service stem to give customers an effective experience. Companies may analyze a huge set of complex data sets from various sources to gain important apprehends of customer behavior and use such feedback to drive sales and provide better customer service with big data analytics. Read More: Four Ways Marketers Can Strengthen Their Big Data Muscles Impact of Big Data on Customer Service & Experience Better Contrive Is the Result of Better Analytics The use of big data analytics is separating through transactional data or a customer’s purchase history. Such data may reveal how much a customer has spent on something, how often he or she makes the purchase, and — most importantly — on which products or services. This kind of data is crucial for making marketing offers to customers for future purchases as well as recommendations based on customer preferences. Nordstrom, for example, is developing stores that integrate data collections into a brick-and-mortar environment. It displays what customers have purchased before, whether at a store or online, and generate recommendations essentially serving as personal shoppers. More Personalized Customer Experience Big data analytics further present an opportunity to personalize and customize the customer experience. Therefore, it offers a chance for companies to interact with their customers by specifying suitable products and services according to the customer’s needs. This helps to expand greater sales, greater customer satisfaction, and sustained brand loyalty. “Transactional + Behavioral + Social Data = Complete Customer Satisfaction” For example, financial management and personal banking websites may track a customers’ spending habits and offer cash rewards or other incentives when they spend money, while health-management sites or even devices can provide feedback and encourage people who are monitoring their diets or tracking their vital signs. Read More: AI, Big Data And Digital Transformation – And The Potential ‘Buzzword Backlash’ To Wrench Social Media as a Power Tool Customer feedback surveys, call transcripts, and most any text produced by the customer in an exchange with customer service agents along with SMS, social media posts, and chats included are vital sources of big data analytics, which allows for optimizing customers’ engagement. Especially big data gathered from social media activity can provide tremendous spectacle into customer concerns and directs the companies towards identifying and fixing customer service issues. Contact hubs can be reorganized to accommodate high-demand channels, and managers can train their agents to work more on channels that receive the most customer contact. For example, if Twitter proves to be a high-demand channel for a certain brand, a company can heavily focus on it. Companies may also use such analytics data to carry out better marketing campaigns on the most in-demand social media sites, serving to customers’ preferences. Delivers Valuable Feedback Big data analytics can also show which channels are most frequently used by customers and also the ones which need better engagement, thus providing an additional opportunity for brands to optimize their strategy. As customers are more connected to brands on the channels, it is vital to collect, analyze, and treat all data in order to provide employees with the right tools for understanding so they, in turn, may provide efficient customer service. By understanding customer behavior, companies can resolve issues more efficiently as big data will enable representatives to offer solutions precisely without a need of any queries. For instance, if data is now integrated into CRM systems with the goals of improvised customer analysis, defining a better picture of customer-facing operations, good decision making, and helping in predictive modeling. Read More: Is All That Big Data Making Your Head Spin? Promote Personalization The concept of big data creating more personalized experiences may seem like a combination of similar technologies. For example how chatbots are used to boost customer satisfaction. A fashion chatbot for a brand such as H&M helps a customer, the more it learns about their preference in terms of products. The chatbot is then able to come up with personalized product recommendations as a result. Courtesy: E-Commerce Chatbot While marketers aren't expected to rely on robots, they are expected to regularly gather data from customers for a more personalized experience. Beyond the chatbots, Amazon's recommendation engine is a relative example of personalized recommendations via data collection. The personalization engages the consumers, and so the key for marketers to deliver the relevant recommendations can be efficiently achieved. Summarizing the Thoughts Consistency is key when it comes to provide a meaningful customer experience and build long-term loyalty for the brand. Many businesses have successfully credited big data analytics in order to deliver consistency across the board. Businesses with a real-world physical presence must find a way to drive out a consistent experience across digital spaces. If businesses can maximize their gains from a single view of the customer, they will be positioned to deliver an exceptional experience that delights the customer each and every time. Regardless of industry, big data analytics make all the difference in achieving the relationships that the businesses seek to have with their customers. By capitalizing on these offerings, you’ll know how to improve your customer service and create an experience that is beneficial for everyone. Each of these points speaks for the need of marketers to make data-based decisions. From increased opportunities and sales to lead the existing marketing campaigns, many marketers have yet to tap into the power of big data. Yet if the upward trend towards adoption of big data analytics is a sign of things to come, those who get on board today most certainly have an edge over their competition. Read More: Experian Launches Powerful Analytics Solution to Help Businesses Harness the Benefits of Big Data
Guest Authors

5 Shrewd Ways of Using Big Data Analytics To Enhance Customer Service

Consumers are overwhelmed with offers for products and services, especially while shopping online. It’s very common for a customer to …

Vikash KumarNovember 8, 2018, 4:55 pmNovember 8, 2018 5 7660
Periscope Data Unveils Data Engine, Optimizing Pipelines for the Future of Data Analytics
Analytics

Periscope Data Unveils Data Engine, Optimizing Pipelines for the Future of Data Analytics

The Right Technology for the Right Workload at the Right Time Periscope Data, the world’s leading analytics platform for data …

PRNewswireNovember 7, 2018, 6:01 pmNovember 7, 2018 0 907
M Science’s TickerTags Dashboard and API Access Gives the Power of Digital Ecosystem Data Analytics to Clients
Analytics, B2B Data

M Science’s TickerTags Dashboard and API Access Gives the Power of Digital Ecosystem Data Analytics to Clients

TickerTags Puts Data-Driven Research Analytics in the Hands of Clients and Provides Unparalleled Flexibility to Derive Investment Insights M Science, …

PRNewswireAugust 6, 2018, 8:54 pmAugust 6, 2018 0 1418
MapD Announces Extreme GPU-Powered Data Analytics on Google Cloud Platform Marketplace
Analytics

MapD Announces Extreme GPU-Powered Data Analytics on Google Cloud Platform Marketplace

Instantly Query and Visualize up to Billions of Rows of Data on Google Cloud Platform MapD Technologies,the Extreme Analytics Platform …

PRNewswireJuly 20, 2018, 4:07 pmJuly 20, 2018 1 936

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