Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from ChannelAdvisor (E-Commerce), Genus AI (AI/ML), Riversand (Data Management Platform), Vyopta (Unified Communications), and BrandMaker (CRM).

ChannelAdvisor Introduces Shoppable Media

ChannelAdvisor, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced the launch of Shoppable Media, a comprehensive suite of multi-channel solutions designed to help businesses reach purchase-ready consumers more efficiently.

Genus AI Launches Emotionally Intelligent Growth Platform

Genus AI, an artificial intelligence company focused on scaling emotional intelligence in interactions between brands and customers to drive business growth, announced a new Artificial Intelligence (AI) solution for e-commerce and direct-to-consumer brands, the Genus AI Growth Platform, which represents a breakthrough in the way marketers segment their customers and develop their campaign content.

Riversand Partners With Digital Data Consultancy

Riversand, a leading cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced its partnership with Digital Data Consultancy Limited (DDC), a provider of digital consulting services in the UK operating across retail and consumer goods, banking and finance, healthcare and manufacturing.

Vyopta Becomes First UC Monitoring and Analytics Provider to Support Google Meet

Vyopta is now the first Unified Communications (UC) monitoring and analytics provider to support Google Meet. This integration enables organizations that use Google Workspace (formerly GSuite) to efficiently manage their Google Meet collaboration experience. Vyopta’s purpose-built UC monitoring platform enables organizations to efficiently support the surge in remote collaboration by empowering both UC experts and front-line support teams to investigate and resolve issues.

BrandMaker Boosts Marketing Integration with CRM and ERP

BrandMaker, a global provider of marketing resource management (MRM) and marketing operations software, announced an OEM partnership with leading integration platform-as-a-service (iPaaS) provider, Boomi. Under the agreement, BrandMaker will resell Boomi as part of BrandMaker Fusion, which now allows marketing organizations to seamlessly connect their MRM platform to ERP and CRM systems and their entire marketing stack with little or no code effort. The net result is a connected MRM platform that increases data accuracy, reduces administrative burden, and boosts productivity.