Updata Partners Joins the Adthena Board to Accelerate Adthena’s US Growth in Addition to Product Developments and Improvements

Adthena, the leader in AI-powered search marketing intelligence, announced it has raised $14 million in a Series A round of funding from Updata Partners.

The investment will further accelerate Adthena’s rapid growth across the US and internationally, while strengthening the product development of its paid search AI platform, which is built around its patented ‘Whole Market View’. In addition, it will allow the company to scale its AI capabilities and support the launch of new channels.

“With more than 200 major brands as clients we’ve already proven the value of the search clarity that we bring to marketers.” said Ian O’Rourke, CEO at Adthena. “With Updata’s investment and experience, we aim to accelerate delivery of AI-driven capabilities customers have been asking for, while supporting an expanding client list in the US.”

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According to Adobe, only 15 percent of companies are already using AI to drive their marketing initiatives but a further 31 percent are planning to implement in 2019. As the only AI-powered search platform in the world leveraging natural language processing, machine learning and thousands of deep learned categories, Adthena offers the most powerful search marketing intelligence solution on the market today. The platform has been adopted globally by marketing leaders and their agencies to help exceed performance by delivering competitive clarity to search marketing auctions. This unique market positioning has allowed the company to:

– Increase Volvo’s new car configurations by 97 percent

– Help a leading UK retailer obtain 50 percent market share for the new iPhone launch

– Help AutoTrader maintain a leading position in share of clicks across their core ad groups

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“Adthena is at the heart of key performance decisions as a strategic partner of choice and driving results for some of the world’s largest enterprise organizations,” said Braden Snyder, Vice President at Updata Partners. “The progress they have made in the US over the last year shows Adthena’s ability to adapt to a new market and create opportunities, which we’re excited to be apart of this coming year.”

As part of the transaction, Jon Seeber, General Partner at Updata, will join Adthena’s board of directors.

Ian O’Rourke, CEO at Adthena added, “This is a very exciting time for Adthena, particularly and especially the growth of our Austin office, as we embark on the next part of our journey. We are delighted to have Updata join as partners and welcome Braden and Jon to the board.”

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