Amperity, the world’s only Intelligent Customer Data Platform, announced that it has closed a $28 million Series B financing led by Tiger Global Management LLC with participation from existing investor Madrona Venture Group.

Amperity’s Intelligent CDP is the foundational layer that enables global consumer brands to use complete customer data to power all their data-driven experiences. Amperity was founded in 2016, and launched commercially in September 2017 with a customer base that includes many of the world’s most loved consumer brands. The company plans to use the funds to accelerate its product development efforts, especially around key technology differentiators; to scale its go-to-market investments; and to enhance supporting capabilities for existing customers.

Amperity is the Intelligent Customer Data Platform empowering global consumer brands to create unique and personalized experiences by unlocking all their customer data. Using machine learning and massive computing power, Amperity stitches together all of a brand’s disparate data sources, forms complete customer profiles, and makes those profiles available to marketers and analysts. This complete, actionable data can be used to power customer 360 initiatives, acquisition and retention marketing programs, and advanced customer analytics.

Tiger Global Management, LLC is an investment firm that deploys capital globally. The Firm’s fundamentally oriented investments focus primarily on the global Internet, software, financial technology and consumer sectors. The private equity strategy has a ten-year investment horizon and targets growth-oriented private companies. Such investments have included Spotify, Warby Parker, JD.com, Facebook, LinkedIn, Yandex, Mail.ru Group, Despegar, Flipkart, Harry’s and Peloton. The public equity efforts emphasize deep due diligence on individual companies and long-term secular themes. Tiger Global Management, LLC was founded in 2001 and is based in New York with affiliate offices in Hong Kong, Singapore, Bangalore and Melbourne.