Easy-to-use Platform for Accelerated Insights Now Includes User Survey Authoring Capability
Research Now, the global leader in digital research data and solutions for better insights and decision-making, announces an enhanced version of the Samplify platform, the company’s DIY platform that enables marketers to conduct quick-turn agile research cost-effectively for faster time to insights. New to the platform is a robust survey authoring tool that is designed to be used without special research expertise. The easy-to-use drag-and-drop interface to author surveys allows marketers to reach consumers 24/7.
With the self-serve survey authoring capability, marketers gain access to advanced data visualizations within the Samplify platform, enabling them to make meaningful discoveries without having to sift through large data sets.
“Samplify’s survey tool helped us quickly and accurately get feedback from our niche market segment within hours. It’s relatively easy for companies to survey their own customers. To expand your market share, though, it’s important to understand the non-customer’s perspective, too. Samplify helped us do just that, and our product and go-to-market strategy are stronger because of it,” Nina Angelo, VP of Product Marketing, Top Hat said.
The Samplify platform accesses Research Now’s industry-leading panel data of millions of consumers worldwide – including hard-to-reach consumer audiences like younger millennials. It features robust targeting capabilities based on hundreds of attributes such as automobile ownership, cellphone type, children in household, computer ownership, and grocery shopping.
Anthony Lam, Product Manager, Research Now says, “We are pleased to empower marketers with the autonomy to author surveys and conduct research at a moment’s notice – whether they are a novice or an experienced researcher – and to enable cost-effective rapid insights that are highly reliable thanks to Research Now’s robust panel data.”
As a self-service platform, Samplify studies are accessible via the web through Research Now’s online request form and can be conducted immediately once a login is issued, with results delivered in real time. API login is additionally available for seamless integration.
“In a dynamic marketplace, change is constant, making speed to insights vital for marketers and agencies. The Samplify solution goes beyond just time and cost savings benefits, enabling marketers and agencies to glean real-time, actionable insights to better inform marketing decisions with confidence,” Mayer Danzig, Senior Vice President of Product Management said.