Talpa Network Boosts Its Efforts To Become A Global Media Company By Enhancing Audience Data Potential And Reaction Time With Tealium’s AudienceStream

Tealium, the leader in real-time customer data solutions and enterprise tag management, has today announced its partnership with Talpa Network – the leading media company in The Netherlands – to optimise audience data potential through Tealium’s AudienceStream technology.

Tealium AudienceStream is the market-leading Customer Data Platform (CDP), combining robust audience management and data enrichment capabilities, resulting in unified customer profiles and the ability to take immediate, relevant action.

Talpa Network’s use of Tealium’s AudienceStream is a key part in standardising their back-end technology platform and data layer, enabling them to scale into any market in a short amount of time. Talpa Network will also have the capacity to convert mass media into one-to-one communications with its viewers and listeners across the globe by improving the effectiveness of content personalisation, direct marketing campaigns, and targeted advertising.

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The collaboration follows Talpa Network’s launch of their Smart Data Platform, which makes it possible to reach potential customers in a targeted manner. Talpa Network also uses Tealium’s iQ tag management, enabling organisations to control and manage their customer data and martech vendors across web, mobile, IoT and connected devices, via a unified data layer.

The company has defined a clear strategy and an infrastructure that continues to incorporate Tealium’s iQ tag management, and now AudienceStream.

Hylke Sprangers, CTO at Talpa Network, commented: “The main objective of our Smart Data Platform is to engage our consumers via deep content personalisation and to improve direct marketing campaigns and targeted advertising for our commercial partners. Working with Tealium gives us the ability to create a single 360 customer view across all our brands and channels. As a continued customer of Tealium, we’re very happy with the partnership and look forward to the future.”

Danny Pentier, Sales Director Benelux at Tealium said: “At Tealium we understand the importance of connecting the dots between data from different brands and channels to improve the customer experience and drive monetisation. We strive to provide the leading market solution and are proud to continue this success with Talpa Network’s adoption of our AudienceStream software. The Netherlands is a key market for us, and we’re proud to be working with a global media company as successful as Talpa Network.”

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