New hires to the Data Partnerships team include Ariyo Noibi and John Patrick Smith 

Unacast, the world’s leading platform of location and proximity data and the creators of the Real World Grap, announced the addition of two new positions to help strengthen the company’s data partnerships team and focus on brands direct and Fortune 500 brands. The new hires include Ariyo Noibi and John Patrick Smith to the Data Partnerships team. Noibi comes from PlaceIQ and Smith from Cuebiq—both prominent companies in the location and data space.

Noibi will support Unacast’s data acquisition and partner management efforts to support new and existing products. At PlaceIQ, he helped grow their location data acquisition program through direct publisher partnerships. Prior to PlaceIQ, Ariyo worked at Bloomberg as an Equity Analyst.

“The Real World Graph is becoming more sophisticated every month, and we continue to invest in new data sources to understand how people and places are connected. Ariyo and John all have very unique domain expertise and I’m beyond excited to have them on our team to help us build the Real World Graph of tomorrow—as more companies will require quality location and proximity data at scale to power data modelling, retargeting, attribution and monetization,” Thomas Walle, CEO & Co-founder, Unacast said.

Smith will be responsible for fostering deeper relationships with current partners and the establishment of potential new data partnerships. Smith is a pioneer of the nascent location intelligence industry as he, prior to joining Unacast, worked at Cuebiq forging background data supply partnerships with leading international app publishers. Before that, Smith created the New York office for Milan-based, Beintoo, a mobile innovation agency, and helped their US operation evolve and eventually spin off into the company that would become Cuebiq.

Through its network of location and proximity partners, Unacast’s advanced filtering algorithms ensure all data that ends up in the Real World Graph™ is true visits, meaning the company knows both the device and the context of visits. This data is coupled with other location signals to provide the full picture of a user’s behavior in the real world—enabling Unacast to extract a deeper understanding of the data within seconds and pass that knowledge onto its clients, including Amobee, Blis, SITO Mobile, Cognitiv, Triad Retail Media, Factual, Qualia, SkyHook and others who use the data to make greater products and better decisions.