“AI-powered services like search and voice assistants have altered the customer journey,” said Marc Ferrentino, Chief Strategy Officer of Yext. “Customers are researching on third-party services, then arriving on a landing page on a business website to take action, like placing an order or booking an appointment. With these enhancements to the Yext platform, we’re giving businesses new tools to take advantage of this shift in customer behavior to drive more businesses.”

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The Fall ’18 Release includes the following features:

• Snapchat: Now in the Yext Knowledge Network: Yext’s integration with Snapchat allows businesses to power the facts about them in Snapchat Context Cards and Organic Venue Geofilters directly from Yext. The integration is now live for Yext customers.
• Intelligent Review Response: Businesses can harness the power of Sentiment Analysis to give every customer an on-brand, personal response to their feedback at scale.
• New Tableau Integration: This new integration allows businesses to pull Yext Analytics data into their Tableau dashboards, via the newest addition to the Yext App Directory.

Yext is the leading Digital Knowledge Management (DKM) platform. Yext’s mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health Care use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.

Yext has been named a Best Place to Work by Fortune and Great Place to Work® as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Berlin, Chicago, Dallas, Geneva, London, Paris, Tyson’s Corner, San Francisco, Shanghai, and Tokyo.

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