Datonics Launches New Canadian Data Taxonomy

Datonics Launches New Canadian Data Taxonomy

New data segments help marketers to better address changing consumer behaviors and preferences

Following its successful expansion into Canada, leading online data marketplaceĀ DatonicsĀ has launched a new data taxonomy for the Canadian market. The data is categorized across a number of key classifications and updated in real-time to help marketers better understand shifting consumer behaviors and prioritize and adjust campaigns quickly and effectively.

Marketing Technology News: Time to Rethink your CRM Advertising Strategy, Courtesy Latest IAB Report

The new Canadian data taxonomy is structured to easily allow marketers and agencies to search through key verticals and categories such as automotive, retail and ecommerce, online behaviors and robust demographic profiles.

ā€œIn developing this new collection of data, we have been thinking about marketer needs and campaign shifts, especially in light of the swift changes happening with COVID-19,ā€ said Rodney Perry, General Manager, Datonics. ā€œThe taxonomy we have developed is unique in its depth and coverage. We look forward to making it widely available to the Canadian advertising community.ā€

Datonicsā€™ new Canadian Data Taxonomy is easily accessible for agencies and clients. The data is self-served through platforms such as Google, The Trade Desk, AppNexus and MediaMath. Custom data plans are available via the Datonics data team based on the entire Datonics taxonomy and its custom keyword segment builder.

Marketing Technology News: AT&T Selects Salesforce to Accelerate its Customer Experience Vision

The newly launched Canadian data taxonomy adds to Datonicsā€™ growing data set, which currently includes 1,200+ pre-packaged and an unlimited number of custom keyword-derived segments, based on high-quality search, purchase intent, life-stage and B2B data on 300+ million North American users. The data in the Canadian Data Taxonomy will continue to grow as Datonics forges new partnerships in the region.

ā€œAcross our operations in the U.S. and Canada, we have been working to meet the needs of agencies and brands as they navigate the new normal,ā€ said Michael Benedek, CEO, Datonics. ā€œWe are excited to be offering this new data taxonomy to our partners in Canada and continue to push ahead on developing best-in-class products for data buyers across North America.ā€

Marketing Technology News: Parks Associates: Disney+ and Apple TV+ Both See Success During First Six Months in the Market

Picture of MTS Staff Writer

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

You Might Also Like