Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), announced that Principal Partners Bruce Culbert and Debbie Qaqish will co-present a session on talent and organizational design during CRM Evolution 2018. Chief Service Officer Bruce Culbert and Chief Strategy Officer Debbie Qaqish will deliver an Expert Perspectives track on “Talent and Organizational Design Considerations for the Engagement Economy.

Also Read: TechBytes with Sam Melnick and Debbie Qaqish – Allocadia & The Pedowitz Group

Today’s customers expect vendors to predict, meet and exceed their expectations 24/7 – One misstep in today’s hyper-digital, social media obsessed world can be a death knell for companies who fall short. Having the right talent and processes in place to meet these escalating expectations is key to survival and prosperity.

Successful B2B companies operate in an agile environment, adapting readily to changing industry conditions and customer demands. CRM and Marketing Automation anchor a stack of MarTech and SalesTech solutions that together with a unified marketing and sales team form the front line for managing engagements with prospects and customers throughout their lifecycle.

During their session, Bruce and Debbie, will address these burning questions:

What are the roles, responsibilities, skill sets to execute a company’s engagement strategy? How should marketing & sales operations and support be structured and organized?

Presenters will share results from recent research, which analyzes trends, case studies, and interviews with dozens of companies of different sizes and industries facing these same challenges. Attendees will learn what these companies are doing to develop and support leaders in today’s customer-driven engagement economy.

Also Read: The Pedowitz Group and Allocadia Partner to Guide Marketing Operations Leaders to Revenue Accountability 

CRM Evolution 2018 Highlights

Other highlights of this year’s conference include the keynote address by Brian Solis, principal analyst at Altimeter Group on “Designing Customer Experiences that Matter to a New Generation of Accidental Narcissists.”

Constellation Research Founder and Principal Analyst, Ray Wang will deliver “The Future of CX: Infinite Ambient Orchestration.”

Amazon’s Pasquale DeMaio will discuss how AI is changing customer service and an expert panel will discuss GDPR.

David Raab, founder of Customer Data Platform Institute will talk about “Customer Data Platforms for Business Marketing.”

A panel of CRM heavy-hitters including Salesforce.com and SAP will reveal the megatrends that will completely disrupt the industry by 2020.

Recommended Read: Fireside Chat with Jeff Pedowitz