Atlanta-Based B2B Marketing Data Innovator Awarded Marketo Certification for Their Integration That Enables Effortless Data Hygiene and Database Maintenance

Synthio, an automated B2B contact data platform with contact data cleansing, enrichment and origination capability, announced its integration has been officially certified by Marketo.

Synthio’s integration with Marketo enables real-time data cleansing, enrichment and contact origination directly in Marketo to streamline database management in order to automate and maintain an accurate database in the era of ~25% YoY data decay.

As the General Data Protection Regulation(GDPR) looms and dirty data becomes more detrimental to both your marketing efforts and your ability to comply with data regulations and local laws, smarter database management is imperative for B2B marketers looking to succeed in the GDPR age.

Also Read: How Are B2B Organizations Addressing Data Concerns to Achieve Audience-Centric Goals?

“Achieving Marketo certification status is further confirmation that data hygiene is a serious challenge for B2B marketers. This integration makes it easier than ever for marketers to achieve clean, compliant data without leaving the software they use most,” said Aaron Biddar, CEO, Synthio.

Marketo-certified applications are carefully reviewed, approved and certified by Marketo to ensure a premium level of quality is maintained for Marketo users as they further extend the utility of their marketing automation platform with complementary integrations.

Also Read: Synthio Partners with TMMData to Offer Triple-Validated Contact Data

Synthio’s contact data platform functions in harmony with Marketo’s robust engagement platform to make B2B database maintenance and management more actionable and accessible for marketers facing consistently higher expectations despite tighter budgets and increasingly complex challenges.

Synthio is a new kind of customer data platform that helps B2B sales and marketing teams get to the right people faster. Outdated data, whitespace, misinformation, and technical hurdles can create a big gap between businesses and the people they’re trying to meet, costing millions in wasted effort and missed opportunities. Synthio closes the gap with the accuracy of a people-first approach, the ease of a self-service platform, and the promise of white-glove support. Since 2011, Synthio has served over 1,500 customers, including global companies like Oracle, Microsoft, and Gartner.

Also Read: Synthio Joins Marketo Accelerate Partner Ecosystem