How Are B2B Organizations Addressing Data Concerns to Achieve Audience-Centric Goals?

How Are B2B Organizations Addressing Data Concerns to Achieve Audience-Centric Goals?

Synthio, an Atlanta-based B2B Marketing Data Innovator, Teams up with Demand Gen Report to Provide B2B Marketers with Insights on Data Concerns to Help Them Better Achieve Audience-Centric Goals

Synthio—a contact data platform that enables B2B marketers with data cleansing, enrichment and contact data origination—in partner with Demand Gen Report, a targeted online publication, released their survey report, 2018 Database Strategies & Contact Acquisition.

Key insights in this report include:

  • Biggest challenges to maintaining data quality in your contact database
  • Limitations in data quality and clean up
  • How to leverage your existing database
  • and more

Also Read: Synthio Joins Marketo Accelerate Partner Ecosystem

This report shares the opinions of 100+ B2B organizations. Some findings include:

  • 65 percent said they were looking to target specific segments for better engagement
  • 51 percent said they wanted to identify key stakeholders within target accounts
  • 37 percent said they wanted to grow their database to add as many new contacts as possible
Jamie Walker

“The success of any marketing campaign relies on the quality of your database. With proper data management, leveraging your database for campaigns becomes more effective and ensures that your message is getting to the right people faster,” said Jamie Walker, Director of Marketing, Synthio.

Also Read: Latest Report: 90% Marketers List Email as One of Their Top Priorities in 2018

Synthio is a new kind of contact data platform that helps B2B sales and marketing teams get to the right people faster. Outdated data, whitespace, misinformation, and technical hurdles can create a big gap between businesses and the people they’re trying to meet, costing millions in wasted effort and missed opportunities. Synthio closes the gap with the accuracy of a people-first approach, the ease of a self-service platform, and the promise of white-glove support. Since 2011, Synthio has served over 1,500 customers, including global companies like Oracle, Microsoft, and Gartner. Synthio has also been listed in the Inc. 5000, ranked among Georgia Technology’s Top 40, and named one of Atlanta’s Best and Brightest Companies to Work For.

Recommended Read: Informa Engage Identifies Key B2B Marketing Trends in 2018

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