B2B Marketers

Tech company recognized for its culture and investment into the growth and development of its employees Metadata.io, the first operating system for B2B marketers, has been recognized as one of Inc.’s Best Workplaces for 2022 in the…
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Michael Lift very well quoted, “The play button is the most compelling call to action on the web”. The quote is strengthening itself every day with  how on-demand video streaming has shadowed the whole world right from entertainment to…
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Ritu Kapoor, CMO at Lob chats about a few of the most common martech and marketing misconceptions in this quick catch-up: __________ Welcome to this MarTech Series chat Ritu, tell us about yourself and your foray into marketing? My…
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Blockchain technology and NFTs are promising technologies, several major businesses have already begun to use them and proved that they can produce actual engagement. B2B Marketers are constantly looking for new methods and technologies…
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B2B Marketing Execs Show Significant Interest in CTV Marketing, Cite Concern About the Loss of Third Party Cookies and Need for Data-Driven Insights Stirista, the leader in data-driven SaaS marketing solutions, revealed the major findings…
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Is there a secret formula to better sales-marketing alignment? Kyle Lacy, SVP of Marketing at Seismic shares a few thoughts in this Q&A: ___________ Welcome to this MarTech Series chat Kyle, tell us about yourself and what inspired…
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An overwhelming 92% of the B2B marketers are using data analytics tools with their current MarTech stack and nearly half of them are not using advanced functionalities. “Without big data, you are blind and deaf in the middle of a…
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The latest Digital Source Tracker release allows B2B marketers to compare Microsoft Advertising (Bing Ads) and Google Ads costs, complementing current Full Circle funnel metrics and attribution reporting Full Circle Insights today…
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One of the most common challenges that B2B marketers face is the spread of too much customer data across martech platforms. This is due to far too many marketing channels in use combined with the growing need for better processes and easier…
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An evaluation of the 10 most significant account-based marketing (ABM) platforms recognized Jabmo’s comprehensive integrated solution focused on the manufacturing, life sciences and healthcare verticals Jabmo, a leading provider of …
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Today, the best B2B marketers are held accountable for revenue. But being accountable for revenue doesn’t mean you’re good at performance marketing. It doesn’t mean you crack the attribution nut. It’s not one thing. It’s broader than that.…
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Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures, with participation from a number of other SaaS founders and CEOs. The new capital will allow…
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Steve Wind-Mozley, CMO of Vizrt Group chats about how the future of marketing will be driven by extended reality in this quick chat with MarTech Series: _________ Welcome to this MarTech Series chat Steve, tell us about yourself and…
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Partnership complements RollWorks' existing first- and third-party data sources that help customers better identify and prioritize the right accounts Account-based marketing platform RollWorks, a division of NextRoll, today announced a new…
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First platform built for B2B marketers that gives actionable account based insights for sales teams and monitors pipeline impact Goldcast, the purpose-built platform for B2B field and event marketers to host interactive virtual and hybrid…
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Outsell, Inc. Notes That MeritB2B Continues Evolution as a Major B2B Marketing Force with True Influence Acquisition MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced that Outsell, Inc. has…
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Total number of digital experiences increased 136% over the past two years, while audience engagement reached an all-time high in 2021 As digital fatigue increases with video chat and online meeting applications, new data in The 2022 State…
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Newly issued patents granted for innovation in automating recommendations and action across B2B marketing programs and technologies Metadata.io, the first demand generation platform for B2B marketers, is pleased to announce…
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Different kinds of marketing technologies allow marketers to track, automate, measure and implement or rather, optimize various facets of their marketing and marketing operations.  Today’s martech-kers use newer kinds of martech to drive…
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How will CDP usage patterns and trends evolve in the B2B marketplace as martech and marketing trends shift? Tisson Mathew, Founder & CEO at SkyPoint Cloud has a few predictions to share: _________ Welcome to this MarTech Series…
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