Fast-Growing Marketing Technology Company Adds Experienced Leadership to Build on Momentum and Capitalize on Growth Potential Marketing technology company PathFactory …
Engagio Delivers the Demand Unit Waterfall
B2B Marketers Can Now Identify, Track and Measure Demand Units Throughout Custom Buying Journeys to Maximize Revenue Missed by Traditional …
Bombora and Bang Bring Intent Data to ANZ
Bang First to Offer Company Surge to Marketers in Anz to Improve B2B Sales and Marketing Performance B2B marketers in …
Metadata.io Experiences Dramatic Growth, Launches Latest AI-powered Account-based Advertising Platform to Optimize and Scale Campaigns in Ways That are Humanly Impossible
B2B CMOs Can Automatically Run Thousands of Campaigns — and Crush Demand Gen Numbers — Without Human Interference Metadata.io, announced …
Zylotech AI-Powered Customer Data & Analytics Platform Awarded Marketo Certification
Marketing Technology News: AI Integrated Offering Enables Marketers to Gain Actionable Insights for Account-Based Marketing (ABM) Zylotech, an AI-powered customer …
Orb Intelligence and LiveRamp Partnership Unlocks International B2B Data-Driven Advertising Opportunities
Partnership Is Founded upon a Mutual Vision of Revolutionizing Business-To-Business (B2B) Marketing Orb Intelligence announced the public launch of their …
KickFire’s IP Address Intelligence Now Enhances Engagio’s Account Based Marketing Platform
KickFire Partners with Engagio to Accurately Identify Target Accounts and Create Engagement and Pipeline Opportunities for Its Scalable Account Based …
Six Ways You Should Be Using Market Intelligence
Apply Insight, Not Hindsight, to Boost B2B Marketing Success With buyer data at an all-time high, it’s ironic that many …
Oktopost Becomes a HubSpot Connect Certified Partner
Oktopost Joins HubSpot as a Connect Certified Partner, Empowering B2B Marketers to Build Highly-Targeted Marketing Campaigns with Social Engagement Data …
Drift Launches Intel to Eliminate Friction for B2B Buyers
Conversational Marketing Leader Unveils New Technology That Gives Businesses All of the Information They Need to Provide a World-Class Buying …
Evergage Named a Leader in Gartner’s First-Ever Magic Quadrant for Personalization Engines
Company Recognized for Completeness of Vision and Ability to Execute Evergage, The 1-to-1 Platform company, announced it has been named …
Why Data Orchestration Is a Big Deal for B2B Marketers
The MarTech industry peddles an integrated utopia where all the pieces are connected and working together in harmony, but the …
Lattice Engines Accelerates Revenue and Customer Growth in First Half of 2018
AI-Powered Account-Based Marketing Solution Drove 2x Increase in New Bookings Quarter-Over-Quarter Lattice Engines, the leading provider of AI-powered Account-Based Marketing …
Personalized Content Experiences Gains Massive Boost with Uberflip’s $32 Million Funding
The Global Content Experience Platform Powers Lead Generation, Account-Based Marketing and Sales Enablement for Customers Including Schneider Electric, MongoDB, Stantec, …
Content Update: Top MarTech Blogs for Every Marketer’s Platter
Served straight up, here are five MarTech blogs that our marketing analysts felt should make it your To-Do list this …
How Are B2B Organizations Addressing Data Concerns to Achieve Audience-Centric Goals?
Synthio, an Atlanta-based B2B Marketing Data Innovator, Teams up with Demand Gen Report to Provide B2B Marketers with Insights on …
Madison Logic Partners with Bizible to Uncover ROI for B2B Marketers
Madison Logic’s Account-Based Marketing Platform, ActivateABM, Delivers 350% Increase in Marketing Impact, Sales Opportunity, Lead to Conversion and Win Ratio …