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      • MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
        MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
      • MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
        MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
      • MarTech Interview with David Turner, CMO & Chief Customer Officer at Sidetrade
        MarTech Interview with David Turner, CMO at Sidetrade
      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
      • MarTech Interview with Parker Morse, Founder and CEO at H Code
        MarTech Interview with Parker Morse, Founder and CEO at H Code
    • Tech Bytes
      • TechBytes with Pedro Arellano, VP of Product Marketing at Looker
        TechBytes with Pedro Arellano, VP of Product Marketing at Looker
      • Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
      • TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
    • Columnists
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Best PPC Strategies for Your Ecommerce Website
        Best PPC Strategies for Your E-commerce Website
      • Can Positive Charity Ads Have More Impact?
        Can Positive Charity Ads Have More Impact?
      • Too Much Too Soon? How Your Digital Transformation Business Case Shows You’re Not Ready
        Too Much Too Soon? How Your Digital Transformation Business Case Shows You’re Not Ready
      • Thinking Back and Looking Ahead at the Programmatic Ecosystem—Brand Safety is No Longer a Pipe Dream
        Thinking Back and Looking Ahead at the Programmatic Ecosystem – Brand Safety is No Longer a Pipe Dream
      • How to Use Data to Drive Customer Propensity
        How to Use Data to Drive Customer Propensity
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
  • MarTech Radar
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B2B Marketers

ON24 Powers Audience-Centric, Personalized Experiences Across the Funnel with ON24 Target
B2B Data, Behavioral Marketing, Content Discovery

ON24 Powers Audience-Centric, Personalized Experiences Across the Funnel with ON24 Target

With over 1,000 Content Experiences Created, ON24 Customers Scale Personalized Engagement from Acquisition to Advocacy According to SiriusDecisions, the highest performing …

PRNewswireOctober 22, 2019, 10:19 pmOctober 22, 2019 0 481
B2B Marketers: It’s Time to Start Leveraging OOH
Guest Authors

B2B Marketers: It’s Time to Start Leveraging OOH

B2B marketers have never been accused of being flashy or adventurous. Most of the time, they focus on driving measurable …

James HellerSeptember 13, 2019, 9:00 pmSeptember 12, 2019 1 1816
MultiView Announces New CEO, Executive Team
B2B Commerce

MultiView Announces New CEO, Executive Team

MultiView Inc., the leader in digital publishing solutions for associations and digital marketing solutions for B2B marketers, announced that it …

PRNewswireAugust 27, 2019, 4:33 pmAugust 27, 2019 0 354
Metadata.io Continues to Advance AI-Powered Marketing Operations to Drive Unprecedented Digital Marketing Results
AI/ML

Metadata.io Continues to Advance AI-Powered Marketing Operations to Drive Unprecedented Digital Marketing Results

New Integrations, Enhanced Usability and Expanded Visibility Improve Metadata’s Focus on End-To-End Automation of Marketing Operations Metadata.io, the AI-powered marketing …

PRNewswireAugust 20, 2019, 3:05 pmAugust 20, 2019 1 398
PathFactory Welcomes SaaS Leader Dev Ganesan As New CEO
Content Marketing

PathFactory Welcomes SaaS Leader Dev Ganesan As New CEO

Fast-Growing Marketing Technology Company Adds Experienced Leadership to Build on Momentum and Capitalize on Growth Potential Marketing technology company PathFactory …

PRNewswireJuly 10, 2019, 7:07 pmJuly 10, 2019 0 761
Engagio Delivers the Demand Unit Waterfall
Account Based Marketing

Engagio Delivers the Demand Unit Waterfall

B2B Marketers Can Now Identify, Track and Measure Demand Units Throughout Custom Buying Journeys to Maximize Revenue Missed by Traditional …

PRNewswireMay 7, 2019, 7:54 pmMay 7, 2019 0 649
Bombora and Bang Bring Intent Data to ANZ
B2B Data

Bombora and Bang Bring Intent Data to ANZ

Bang First to Offer Company Surge to Marketers in Anz to Improve B2B Sales and Marketing Performance B2B marketers in …

PRNewswireApril 10, 2019, 4:04 pmApril 10, 2019 0 969
Metadata.io Experiences Dramatic Growth, Launches Latest AI-powered Account-based Advertising Platform to Optimize and Scale Campaigns in Ways That are Humanly Impossible
Account Based Marketing

Metadata.io Experiences Dramatic Growth, Launches Latest AI-powered Account-based Advertising Platform to Optimize and Scale Campaigns in Ways That are Humanly Impossible

B2B CMOs Can Automatically Run Thousands of Campaigns — and Crush Demand Gen Numbers — Without Human Interference Metadata.io, announced …

PRNewswireMarch 28, 2019, 8:32 pmMarch 28, 2019 0 1104
Zylotech AI-Powered Customer Data & Analytics Platform Awarded Marketo Certification
B2B Commerce, Data Management Platforms

Zylotech AI-Powered Customer Data & Analytics Platform Awarded Marketo Certification

Marketing Technology News: AI Integrated Offering Enables Marketers to Gain Actionable Insights for Account-Based Marketing (ABM) Zylotech, an AI-powered customer …

PRNewswireMarch 21, 2019, 4:28 pmMarch 21, 2019 0 868
Orb Intelligence and LiveRamp Partnership Unlocks International B2B Data-Driven Advertising Opportunities
B2B Data

Orb Intelligence and LiveRamp Partnership Unlocks International B2B Data-Driven Advertising Opportunities

Partnership Is Founded upon a Mutual Vision of Revolutionizing Business-To-Business (B2B) Marketing Orb Intelligence announced the public launch of their …

PRNewswireMarch 18, 2019, 12:05 pmMarch 18, 2019 0 1068
KickFire’s IP Address Intelligence Now Enhances Engagio’s ABM Platform
Account Based Marketing

KickFire’s IP Address Intelligence Now Enhances Engagio’s Account Based Marketing Platform

KickFire Partners with Engagio to Accurately Identify Target Accounts and Create Engagement and Pipeline Opportunities for Its Scalable Account Based …

PRNewswireFebruary 21, 2019, 6:50 pmFebruary 21, 2019 1 999
Six Ways You Should Be Using Market Intelligence
Audience Data, Guest Authors

Six Ways You Should Be Using Market Intelligence

Apply Insight, Not Hindsight, to Boost B2B Marketing Success With buyer data at an all-time high, it’s ironic that many …

Judith NiederschelpSeptember 6, 2018, 8:10 pmSeptember 6, 2018 0 4955
Oktopost Becomes a HubSpot Connect Certified Partner
Social, Social Media Platforms

Oktopost Becomes a HubSpot Connect Certified Partner

Oktopost Joins HubSpot as a Connect Certified Partner, Empowering B2B Marketers to Build Highly-Targeted Marketing Campaigns with Social Engagement Data …

PRNewswireAugust 21, 2018, 4:34 pmAugust 21, 2018 0 1738
Drift Launches Intel to Eliminate Friction for B2B BuyersDrift Launches Intel to Eliminate Friction for B2B Buyers
Sales Enablement

Drift Launches Intel to Eliminate Friction for B2B Buyers

Conversational Marketing Leader Unveils New Technology That Gives Businesses All of the Information They Need to Provide a World-Class Buying …

PRNewswireAugust 8, 2018, 9:12 pmAugust 8, 2018 0 1091
Evergage Named a Leader in Gartner’s First-Ever Magic Quadrant for Personalization Engines
AI/ML, Content Marketing, Customer Experience Management

Evergage Named a Leader in Gartner’s First-Ever Magic Quadrant for Personalization Engines

Company Recognized for Completeness of Vision and Ability to Execute Evergage, The 1-to-1 Platform company, announced it has been named …

MTS Staff WriterJuly 31, 2018, 10:45 pmJuly 31, 2018 0 1485
Why Data Orchestration Is a Big Deal for B2B Marketers
Account Based Marketing, Guest Authors, Marketing Automation

Why Data Orchestration Is a Big Deal for B2B Marketers

The MarTech industry peddles an integrated utopia where all the pieces are connected and working together in harmony, but the …

Michael BurtonJuly 27, 2018, 10:30 pmJuly 27, 2018 2 3681
Lattice Engines Accelerates Revenue and Customer Growth in First Half of 2018
Account Based Marketing, AI/ML

Lattice Engines Accelerates Revenue and Customer Growth in First Half of 2018

AI-Powered Account-Based Marketing Solution Drove 2x Increase in New Bookings Quarter-Over-Quarter Lattice Engines, the leading provider of AI-powered Account-Based Marketing …

PRNewswireJuly 18, 2018, 8:35 pmJuly 18, 2018 0 2347
Personalized Content Experiences Gains Massive Boost with Uberflip's $32 Million Funding
AI/ML, Content Marketing

Personalized Content Experiences Gains Massive Boost with Uberflip’s $32 Million Funding

The Global Content Experience Platform Powers Lead Generation, Account-Based Marketing and Sales Enablement for Customers Including Schneider Electric, MongoDB, Stantec, …

Sudipto GhoshApril 24, 2018, 8:12 pmApril 30, 2018 0 1332
Content Update: Top MarTech Blogs for Every Marketer’s Platter
Content Marketing, Staff Writers

Content Update: Top MarTech Blogs for Every Marketer’s Platter

Served straight up, here are five MarTech blogs that our marketing analysts felt should make it your To-Do list this …

Sudipto GhoshMarch 25, 2018, 1:00 amMarch 24, 2018 3 2246
How Are B2B Organizations Addressing Data Concerns to Achieve Audience-Centric Goals?
B2B Commerce

How Are B2B Organizations Addressing Data Concerns to Achieve Audience-Centric Goals?

Synthio, an Atlanta-based B2B Marketing Data Innovator, Teams up with Demand Gen Report to Provide B2B Marketers with Insights on …

PRNewswireMarch 22, 2018, 10:05 pmMarch 22, 2018 0 673

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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