B2B Marketers

Nowadays, the marketing landscape looks a little different; from bouncing QR code Superbowl ads to overnight sensation TikTok accounts and gamifying the customer experience, brands are going above and beyond to stand out to customers.…
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Report provides marketers with credible, data-driven insights for building a better ABM strategy that that engages accounts through every stage of the buyer’s journey Madison Logic, the leading global digital Account-Based Marketing…
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A robust video marketing strategy can enable better marketing output and drive faster ROI. Seeing how consumer trends and content consumption habits are rapidly evolving, brands that sport a strong video marketing process can actually…
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Datajoin, a SaaS company that helps B2B marketers integrate their tech stack through 'Micro Integrations', has raised a $3.5M seed round led by Sepio Capital. "The marketing tech stack is broken." said Datajoin Founder and CEO, Sam…
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Ali Habibzadeh, Chief Technology Officer, Deepcrawl highlights a few importance fundamentals that B2B marketers need to focus on when it comes to website health maintenance: _________ Welcome to this MarTech Series chat, Ali, tell us…
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New platform experiences make content consumption analysis smarter and simpler for better sales results Contentgine, the world leader in content-based marketing, launched new artificial intelligence (AI) and machine learning capabilities…
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Laura Bassett, Vice President, Product Marketing at NICE CXone shares some views on the evolving need to drive enhanced end-to-end customer experiences: _________ Welcome to this MarTech Series chat, Laura, tell us about your marketing…
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New B2B marketing trend report based on data from Wpromote and Ascend2 illuminates impact of rapid digital transformation. Wpromote's annual State of B2B Digital Marketing trend report provides a snapshot of a critical moment for the…
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Welcome to this MarTech Series chat, Lynne, we’d love to get to know, tell us about yourself and your journey in the B2B tech market, what’s it like as second time CMO of Acquia… My journey as the CMO of Acquia started back in 2008.…
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Challenged by the pandemic, inflation and economic uncertainty, B2B marketers are pressed more than ever to attract, engage and retain customers. To become more relevant in a crowded marketplace, many marketers have turned to influencer…
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Eric Williamson, CMO at CallMiner talks about the key changes impacting how B2B marketing teams function based on evolving customer and market trends: ________ Hi Eric, tell us about your marketing journey and more about being CMO at…
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The B2B buyer journey is changing... While traditionally the lead time for converting B2B buyers has always been longer than for B2C audiences, factors like supply chain challenges, recruitment and rapid digitalization are adding…
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James Kung, Senior Director of Product Management at Foursquare chats about the transforming online advertising and adtech market in this quick catch-up: ________ Welcome to this MarTech Series chat, James, tell us more about your B2B…
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Leader in "Marketing Account Intelligence” ranking reinforces consistent success among enterprise marketers activating ABM strategies that drive higher account engagement and accelerate every stage of the sales cycle Madison Logic, the…
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One year since joining forces to create the industry's leading growth consultancy, Momentum and ITSMA celebrate record success, the launch of a new community platform for B2B marketers and client wins. July 1st marks one year since…
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Can improved martech investments lead to higher marketing revenue? And are DAM platforms all they promise to be? Catch more in this latest martech weekly highlight: ________ MarTech Quote-of-the-Week! The more you can fully articulate…
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Our world; a cocoon for technological advancements. Do you know the Internet of things (IoT) comprises a major part of that cocoon? Internet of Things or IoT helps connect every aspect of our lives with the internet. If used correctly,…
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Recognition showcases the company's continued commitment to innovation and culture to accelerate growth in each region Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announced that it received the 2022…
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There are usually an array of factors for B2B teams to consider when they are in the process of shortlisting and deploying different kinds of martech/salestech platforms. The constant launch and introduction of better marketing automation…
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A robust email marketing plan can help marketers nurture, acquire, retain customers, enhance referral and cross-marketing goals while also supporting sales initiatives. To optimize ROI from any email marketing plan, marketers need a…
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