B2B Marketers

PurePulse's Decisional Intent Data is the Fourth Layer of Intent Data Fueling the Demand Science Global Buyer Intelligence Platform Demand Science, providing a Global Revenue Intelligence Platform with an integrated B2B solution suite that drives growth for a thousand of the world's largest software, technology and B2B services companies, today announced the launch of PurePulse, a mid-funnel demand generation solution for B2B companies. PurePulse, a data and intelligence product, uses primary-source decisional intent data…

There will now always be far too many martech tools for marketers to pick from. The onus lies on marketing leaders to applying a lean martech stack that helps drive core business and marketing revenue. Jason Widup, VP of Marketing at Metadata.io shares some thoughts in this QnA: _____ Welcome to this martech chat Jason! Take us through some of your biggest marketing moments and learnings over the years… I’ve had some amazing experiences in my 20+ year marketing career. For me, the most exciting moments come while…

Oktopost rolled out the new Media Library, a smart and easy way to manage, collaborate on, and publish visual content across all social networks. Oktopost, the only social media management and employee advocacy solution architected for B2B, rolled out the new Media Library, a digital asset management module of the platform that enables organization-wide collaboration on visual content. Marketing Technology News: Ada Raises $130M Series C Round at a $1.2B Valuation to Revolutionize the Automated Customer… Today, every…

Marketing technology, an amalgamation of marketing and technology, is used to assist marketing teams and it is also used to optimize offline marketing plans. Marketing technology has mostly been used in the sphere of digital marketing. Meaning, any individual who is virtually involved in marketing is dealing with marketing technology. In simple words, the term “MarTech” applies to major initiatives, efforts, and tools that incorporate technology to achieve the marketing goals. Marketing Technology News: Vericast Survey: How…

InfiniGrow , is the first investment of AnD Ventures, a new Tel Aviv-based VC firm, as well as several world-renowned marketing leaders such as Hubspot CMO Kipp Bodnar, Samsung SVP Dave McDowell, and successful founders such as Or Offer (SimilarWeb founder), Adi Azaria (SiSense), Eytan Stibbe, and Gil Hirsch (StreamElements). "Although practically every profession goes through a technological revolution, B2B marketers are still using legacy tools and frameworks to understand the impact that their work had on the business.…

The Evergreen Marine shipping container’s blockage will surely be one of the unforgettable events of 2021. According to the shipowner, ‘high winds in a sandstorm were the major reason to throw the ship off-track’. The Covid19 Pandemic was the sandstorm that threw businesses off-track in 2020. Every node in the business ecosystem - manufacturing facilities and distribution centers alike - were adversely hit. Besides the revenue-impact, incidents like these highlight the importance of Business Resilience in tackling…

In the blink of an eye the strategies to drive awareness for a business that serves another business (b2B) changed. While the industry has been slow to try new marketing strategies, COVID drove things over the edge. Now is the time that B2B marketers need to start changing with the times or risk losing out on the next generation of customers.  As someone who runs digital marketing for a billion-dollar division, I have seen the market change and start to respond in real-time. It's as if ten years of changes were condensed…

For years, account-based marketing (ABM) has been the clear winner for many B2B marketers and organizations, driving revenue impact and pipeline results. When companies have compared their strategies, 87% have said that they receive a higher ROI from sourced leads via ABM. While ABM as a strategy has been effective for B2B companies, there is a missing component that creates missed growth opportunities: the lack of focus on individuals and customer success. "The big flaw in account-based marketing from a…

Influ2, the first person-based marketing platform for B2B companies, announced that it has been honored for Best in Apps and Software in the 25th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. Marketing Technology News: MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero…

As good as 88% of the B2B marketers believe in using content marketing as an integrated part of their digital marketing strategy. Are you a part of the 88% clan or the rest of the 12%? Irrespective of whether you are or aren’t, keep abreast of the latest in content marketing, learning about different content marketing tools, understanding them and adapting them to your digital marketing strategy is crucial.The importance of a strong content marketing strategy can never be overstated. There are hundreds of content…

IntentData.io, Inc. announces a third-party intent data capability to help B2B marketers run efficient paid ad campaigns even as Google ends 3rd party cookie targeting. Contact level intent data is combined with granular buying journey and intent insights for effective targeting. Appended email addresses ensure high customer match and custom audience match rates. Google's March 3rd announcement left B2B marketers with limited first party data scrambling to find alternatives for ad targeting. General "cohorts" will likely…

Marketers Add New Capabilities To Meet Growing Digital Customer Engagement, Resulting in Higher Average Order Value for Many Companies, MeritB2B Reports MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced the results of a survey of B2B marketers that shows a dramatic increase in digital marketing over the course of 2020 and a focus on digital growth in 2021. With business buyers mostly online for the past year, B2B marketers reported added investment into digital channels for both…

Casted, the first Amplified Marketing Platform and the only audio and video podcast solution made for B2B marketers, announces $7 million in Series A funding led by Revolution Ventures. The round also includes current investors High Alpha Capital, Elevate Ventures, and Tappan Hill Ventures. Casted enables B2B enterprises to leverage audio and video content as a highly effective sales and marketing tool. With Casted, marketing teams can publish content, access a fully searchable content archive with transcription services…

This April Fool's Day the joke is on marketers who ignore the importance of quality, accurate data As the saying goes, "Fool me once, shame on you. Fool me twice, shame on me." True Influence®, the technology leader of intent-based sales and marketing solutions, wants to make this April Fool's Day about telling the truth because there is already too much soothsaying, fortune telling, and bamboozling in the B2B world. Truth matters when it comes to turning data into authentic, actionable intelligence. Marketing Technology…

Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace As the pandemic stuck, businesses that never wanted to go digital have undergone a digital shift. Today, every business wants to go digital because if it doesn’t, it is…

Marketers using Bombora’s Company Surge® for HubSpot to build account lists and segments just received an advantage for delivering targeted account-based marketing (ABM) campaigns thanks to an exclusive new capability from Bombora. Marketing Technology News: Camunda Closes $100 Million Series B Funding Round The leader in intent data has relaunched its integration for HubSpot so that users can now discover previously unknown, net-new in-market businesses automatically, helping them uncover valuable accounts that are…

Research Compares Performance of 30,000+ Campaign Experiments Using Different Ad Types, Audiences, Creatives and Offers Metadata.io, the autonomous demand generation platform, unveiled a comprehensive analysis of all paid social campaigns their customers ran using the platform in 2020. The report, What We Learned from $15M in Spend on Facebook and LinkedIn, identifies key trends that shaped the most successful B2B marketing programs last year. The analysis and raw data are available for B2B marketers to…

PathFactory’s Intelligent Content Platform now allows B2B marketers to build fully custom microsites for ABM and other campaigns at scale PathFactory announced Microsite Builder, a highly-requested feature that helps B2B marketers develop flexible, effective, engaging content destinations for account-based marketing strategies. Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines “ABM is a top priority for most B2B marketing and sales organizations in 2021, and…

Marketers can now leverage contact level Intent data across multiple digital channels using Intentsify’s data activation platform LeadSift, a leading buyer-intent data platform, and Intentsify, a powerful intent data activation software, are partnering up to deliver and activate intent data for B2B companies at the contact and account level. This strategic partnership will allow B2B marketing teams to pinpoint which contacts and companies are actively researching specific solutions and product categories or engaging…

Content marketing firm Digital Journal Group (DJG) today announced the launch of a new digital content marketing eStore to provide B2B marketers and sales professionals with a range of services that are typically only available to enterprise organizations running large-scale campaigns. The new Digital Content Marketing Services eStore includes a catalog of services ranging from content production, to audience and competitor analysis, hosted virtual event coverage and content strategy. Content marketing has evolved…