New eRelevance Response Follow-up Service Will Reduce Revenue Leakage from  Patient and Prospect Requests That Go Unscheduled

eRelevance Corporation, a leading customer engagement service for small-to-medium sized businesses, has announced the launch of its Response Follow-up Service. The new service addresses one of the most critical problems facing its healthcare clients, including the lack of time, tools, and resources to quickly follow up on the marketing-generated patient and prospect requests.

Currently, the inability of a business to follow up on expressed interest in a product or service results in a high percentage of marketing responses that never convert to revenue.

“Our clients typically operate with small staffs that lack the time and tools to keep up with the number of responses our campaigns generate,” says eRelevance Co-founder and CEO Bob Fabbio.

Bob added, “This new follow-up service quickly bridges the gap between the patient and prospect interest to converted revenue for an end-to-end solution.  It ensures our clients don’t miss out on that crucial window when someone is highly interested in scheduling an appointment.”

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By simplifying sophisticated customer engagement and making it available at an affordable price, eRelevance has earned the trust of over 1,200 small businesses, with a focus on delivering consistent and measurable business impact in a way they can’t do on their own. 

While industry best practice is six follow-up attempts within three days of a customer response, many aesthetic healthcare practices simply do not have the time nor the necessary tools to accomplish this. In fact, eRelevance data shows the average number of follow-up attempts across its entire client base is less than one attempt per patient or prospect response.

“We’ve seen dramatically improved results from the follow-up service because we’re making contact with people we just didn’t have the resources to reach on our own.  We’re now converting more requests to appointments and ultimately revenue,” says Dr. Barry DiBernardo.

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DiBernardo’s Montclair, New Jersey, plastic surgery practice was among eRelevance’s beta users for the eRelevance Response Follow-up Service.

The eRelevance Response Follow-up Service’s proactive response management:

• Offloads the work required to connect with patients and prospects to get them scheduled;
• Uses best practices for effective follow-up that combines phone, email, and text; and
• Help reduce revenue leakage from an unscheduled patient and prospect requests.

The eRelevance Response Follow-up Service is available immediately to all eRelevance customers.

Currently, eRelevance powers its clients’ growth with a game-changing customer engagement service that increases the lifetime value of their customers. Pioneering the category of customer engagement automation as a service, the company provides sophisticated customer engagement done by marketing experts equipped with advanced, proprietary technology.

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