The new partnership combines the power of Cuddle’s intuitive analytics platform with Nielsen insights to transform how Retail and CPG leaders consume market data

Cuddle, a leading AI-powered analytics platform, empowering industry leaders to use business insights gleaned from company data to improve overall business performance, announced it has joined the Nielsen Connect Partner Network, the largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. The new relationship activates Nielsen data for customers at an unprecedented level.

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“We’re pleased to have Cuddle join the Nielsen Connect Partner Network, as we continue to grow the network with highly qualified partners to fuel a smarter market for the retail and consumer packaged goods industry,” said Brett Jones, Global Leader, Connect Partner Network, Nielsen. “Cuddle is a prominent player in the business analytics space. Together, we’ll use the power of their AI-driven platform along with our data to transform the world of decision making within the markets of retail and CPG.”

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A subsidiary of Fractal, a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, Cuddle is an AI-powered, voice-enabled business analytics platform. The solution automatically detects patterns in enterprise data and alerts users on what they need to know, before they even ask.

As a network partner, Cuddle’s AI will continuously scan Nielsen data to automatically find out the most important insights for customers — whether it’s an abnormal share change for a bestselling SKU, or pricing activity by a competitor. Cuddle will also automatically find out the possible root causes for effects, such as a share change, and send it to the responsible brand manager. Plus, Cuddle’s AI-powered Analytics Co-Pilot will help business leaders navigate Nielsen data to identify what actions need to be taken, and when.

“AI is now front and center of our daily life. Most of today’s automobiles use AI to detect blind-spots, measure driver alertness, and detect lane departures,” said Natwar Mall, CEO, Cuddle. “These features prevent accidents and make the driving experience fun. In much the same way, Cuddle acts as a business leader’s co-pilot, working with Nielsen data to transform how they consume data, ensuring there are no business ‘accidents,’ and that leaders don’t miss out on new business opportunities.”

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