FCA takes home six VSA awards, including Highest Satisfaction Popular Brand for Ram
- Ram garners AutoPacific 2020 Vehicle Satisfaction Awards (VSA) for Highest Satisfaction Popular Brand and, for second straight year, Full-Size Pickup (Ram 1500)
- Alfa Romeo earns 2020 VSA for both Standard Luxury Car (Giulia) and Standard Luxury Crossover SUV (Stelvio)
- Dodge Challenger outmuscles competition for fourth straight year, winning 2020 VSA for Sports/Sporty Car
- Chrysler 300 goes big, capturing 2020 VSA for Large Car
Automotive research group AutoPacific announced that FCA brands have won six awards in its 24th annual Vehicle Satisfaction Awards (VSA), including two each for Alfa Romeo and Ram. Dodge Challenger again outmuscled the competition, winning the VSA for Sports/Sporty Car for the fourth year in a row.
Marketing Technology News: Bloomreach Announces New ‘Commerce Experience Accelerator’ for SAP Commerce Cloud
Based on results from AutoPacific’s New Vehicle Satisfaction Survey, which measures owner satisfaction via 27 individual vehicle attributes, the Vehicle Satisfaction Awards recognize the most satisfying cars, SUVs and light trucks on the market.
For 2020, AutoPacific’s most satisfying vehicles include the Alfa Romeo Giulia (Standard Luxury Car) and Stelvio (Standard Luxury Crossover SUV), Chrysler 300 (Large Car), Dodge Challenger (Sports/Sporty Car) and Ram 1500 (Full-Size Pickup). The Ram brand earns the prestigious title of Highest Satisfaction Popular Brand.
Marketing Technology News: Mastercard Launches Partnership with HSBC to Promote More Sustainable and Inclusive Communities
“AutoPacific VSAs give consumers true, unbiased insight into which vehicles are providing their owners with the most satisfying experience,” AutoPacific President George Peterson said.
An industry benchmark for measuring how satisfied owners are with their new vehicles, AutoPacific’s VSAs are based on survey responses from more than 73,000 new-vehicle owners.
Marketing Technology News: Equifax Names Andrea Lawson as Chief Talent and Diversity Officer