Browsing Tag

Alfa Romeo

Ram, Alfa Romeo, Dodge and Chrysler Win AutoPacific 2020 Vehicle Satisfaction Awards

FCA takes home six VSA awards, including Highest Satisfaction Popular Brand for Ram Ram garners AutoPacific 2020 Vehicle Satisfaction Awards (VSA) for Highest Satisfaction Popular Brand and, for second straight year, Full-Size Pickup (Ram 1500) Alfa Romeo earns 2020 VSA for both Standard Luxury Car (Giulia) and Standard Luxury Crossover SUV (Stelvio) Dodge Challenger outmuscles competition for fourth straight year, winning 2020 VSA for Sports/Sporty Car Chrysler 300 goes big, capturing 2020 VSA for Large Car…

Mercedes-Benz Is Rated the Most Emotionally Intelligent Luxury Automotive Brand By Affluent Consumers In Luxury Institute’s Emotionally…

The New York-based Luxury Institute released its innovative 2018 Emotionally Intelligent Brand Index, featuring annual rankings and ratings for leading luxury automotive brands by affluent US consumers. The Emotionally Intelligent Brand Index methodology was developed using 10 years of proprietary, quantitative and qualitative research with affluent consumers, front-line associates, managers and executives, Columbia University faculty, and neuroscience experts. The survey distills the critical components of brand equity…